Sr. Product Marketing Manager
Aha! · Canada
- Hybrid
- Full-time
- $140,000 / year
- Canada
Job highlights
- Drive Aha! Builder success in a fast-paced SaaS market.
- Define product positioning and lead go-to-market efforts.
- Create engaging content and thought leadership.
- Collaborate cross-functionally to boost adoption.
- Remote role with competitive salary and benefits.
About the role
About Aha!
Aha! is the world's #1 product development software, used by over 1 million product builders to bring their strategies to life. Our integrated tools cover the entire product lifecycle, from discovery to delivery, including Aha! Roadmaps, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Builder, Aha! Develop, Aha! Teamwork, and Aha! Knowledge. We support product teams with expertise, an AI assistant, and training through Aha! Academy. Aha! is a self-funded, profitable, and 100% remote SaaS company, recognized as a top remote employer. We champion the Bootstrap Movement and have donated over $1.5M to those in need via Aha! Cares.Our Team
The Aha! marketing team is a collaborative group of experts in campaigns, content, creative, knowledge base, and product marketing. We operate within North American time zones for effective live video collaboration. As Aha! does not have a sales team, marketing is responsible for driving growth through increased awareness, visitors, and trial signups. We are a high-effort, fast-paced team, continuously creating engaging content for new and existing customers. Curiosity drives us to understand our market, customers, and products to clearly articulate our unique value. We foster a fun environment, deeply caring for our teammates, celebrating, supporting, and laughing together. We love what we do and aim for you to love your job too. Learn more about The Responsive Method, our company values, and our generous benefits.Our Programs
The product marketing group communicates the unique value of our products and services, owning programs from weekly go-to-market launches to live product trainings and supporting our Customer Success team. We tirelessly champion our products across channels, driven by deadlines and high standards, always seeking to deepen our understanding of customers, marketing, and products to showcase how our software aids customer success. We utilize Aha! Roadmaps and Aha! Teamwork for planning and collaboration, acting as power users of our own software and often providing feedback for improvements. Communication is primarily through Slack and Zoom; email is rarely used.Your Experience
You have a proven track record of launching innovative B2B SaaS products in competitive markets. You excel at driving interest and adoption in emerging categories, possess strategic thinking for positioning and differentiation, and execute with speed and exceptional attention to detail. As a storyteller, you are passionate about writing and distilling complex concepts into engaging content that achieves results, informed by data. You are excited by new technology, use AI daily, and are energized by its potential in product development. You combine an entrepreneurial spirit with a commitment to customer success, translating complex features into compelling messaging for product builders.You Also Have
- Seven+ years of experience in product marketing at a high-growth B2B SaaS company.
- Deep familiarity with the product development domain.
- Strong history of delivering high-quality launches, campaigns, and content.
- Proven success driving acquisition from awareness to trial conversion.
- Enthusiasm for driving social conversations and participating in online debates.
- Collaborative experience with product and broader marketing teams.
Your work at Aha!
As the Sr. Product Marketing Manager for Aha! Builder, you will be instrumental in driving the success of a rapidly growing product in a dynamic software sector.What You Will Do
- Define positioning and messaging for Aha! Builder, ensuring clear differentiation in a rapidly evolving market.
- Lead go-to-market activities for new Aha! Builder capabilities, including AI-assisted features.
- Become an internal expert on modern product team software development processes by immersing yourself in the market.
- Collaborate closely with PM/UX and Customer Success teams to drive product interest and adoption.
- Master the product to effectively communicate best practices to customers.
- Create high-quality content for prospects and customers, including blogs, social media videos, website content, live trainings, and success stories.
- Share thought leadership content to broaden online conversations.
- Equip internal teams with the messaging and tools needed to champion Aha! Builder effectively.
Grow with Us
Aha! believes everyone should reach their full potential. We foster engagement and vitality through meaningful work, supportive colleagues, and a high-growth environment. We offer comprehensive benefits, including profit sharing, for U.S.-based hires, with efforts to extend identical benefits globally. The U.S. base salary range for this role is $120,000 - $160,000 annually. Total compensation includes profit sharing and monthly retirement contributions. Benefits include medical, dental, and vision plans (often with 100% premium coverage), up to 200 hours of paid time off annually, 30-90 days of paid parental leave, 5-10 days for care and bereavement, up to $1,000 annually for external education, and paid time off for learning, plus annual volunteer opportunities. Base salary and total compensation are contingent upon factors such as skills, experience, and relevant past roles.Key skills/competency
- Product Marketing
- B2B SaaS
- Go-to-Market Strategy
- Content Creation
- Messaging and Positioning
- Customer Acquisition
- Market Research
- AI Technology
- Product Management
- SaaS Marketing
Skills & topics
- Product Marketing Manager
- B2B SaaS
- Go-to-Market
- Product Launch
- Content Strategy
- Messaging
- SaaS
- Marketing
- Tech
- AI
How to get hired
- Tailor your resume: Highlight B2B SaaS product marketing, GTM strategies, and content creation skills. Quantify achievements in acquisition and launches.
- Showcase your storytelling: Emphasize your ability to distill complex concepts into compelling messaging for product builders.
- Demonstrate market expertise: Detail your experience in competitive SaaS markets and familiarity with product development domains.
- Highlight collaboration: Provide examples of successful cross-functional work with PM/UX and Customer Success teams.
- Express passion for technology: Mention your daily use of AI and excitement for new tech in product development.
Technical preparation
Study Aha! products and competitors thoroughly.,Practice articulating product value propositions clearly.,Prepare examples of successful SaaS product launches.,Familiarize yourself with AI's impact on product development.
Behavioral questions
Describe a time you launched a complex SaaS product.,How do you distill complex features into simple messaging?,Share an example of driving customer acquisition growth.,How do you handle fast-paced, deadline-driven environments?
Frequently asked questions
- What is the typical career growth path for a Sr. Product Marketing Manager at Aha!?
- At Aha!, career growth is centered around impact and continuous learning. As a Sr. Product Marketing Manager, you'll have opportunities to deepen your expertise in product marketing, potentially lead more complex product launches, or expand your responsibilities within the product development domain. We encourage internal mobility and provide resources through Aha! Academy to support your professional development as you contribute to our high-growth environment.
- How does Aha! foster collaboration in a 100% remote environment for the Product Marketing team?
- Aha! prioritizes effective collaboration for its remote team. The marketing team operates within North American time zones to facilitate live video meetings. We leverage tools like Slack, Zoom, and our own Aha! products (Roadmaps, Teamwork) for seamless communication and project management. Regular team syncs and a culture of support ensure everyone stays connected and aligned.
- What kind of product marketing challenges can I expect as Sr. Product Marketing Manager for Aha! Builder?
- You can expect to tackle the challenges of positioning and differentiating Aha! Builder in a rapidly evolving market, particularly with the rise of AI in product development. This includes leading go-to-market strategies for new features, becoming a deep market expert, and creating compelling content that resonates with product builders. Driving adoption and conversion from awareness to trial will be key responsibilities.
- How does Aha! support continuous learning and development for its employees?
- Aha! is committed to employee growth through Aha! Academy, offering AI assistant features and training programs. We also provide up to $1,000 annually for third-party education, along with paid time off for immersive learning experiences. This commitment extends to encouraging employees to become power users of our own software and share best practices.
- What is the role of marketing in driving growth at Aha! since there is no sales team?
- Marketing at Aha! is the primary driver of company growth. Our responsibilities encompass increasing brand awareness, generating website visitors, and encouraging trial signups. We achieve this through comprehensive campaigns, content creation, product marketing initiatives, and thought leadership, directly impacting the company's expansion in the competitive B2B SaaS landscape.
- How does Aha! incorporate AI into its products and marketing efforts?
- Aha! is at the forefront of integrating AI into product development software, particularly with Aha! Builder. Our marketing efforts also highlight AI-driven features and the impact of AI on product teams. Candidates are expected to be comfortable using AI daily and enthusiastic about its potential, reflecting our commitment to leveraging cutting-edge technology.