Manager/Senior Manager, Growth Marketing - New Verticals

Manager/Senior Manager, Growth Marketing - New Verticals at Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, driven by a passion for making global exploration easier. Today, as part of Booking Holdings [NASDAQ: BKNG], our diverse team of over 7,000 people from 90 countries connects travelers to millions of hotels, holiday properties, flights, and experiences worldwide.

Every day at Agoda is dynamic, fueled by data and technology that inspire curiosity and innovation. If you're ready to embark on your best journey and help build the future of travel, join us.

This role is based in Bangkok, Thailand, and is open to candidates worldwide, with a generous relocation package provided for a smooth transition.

Get to Know our Team:

The Marketing Team at Agoda is a world leader in online marketing, highly data-driven, and focused on developing scalable programs that enhance the lifetime value of Agoda customers. Our team is a unique blend of top analysts, marketing strategists, and data scientists, led by individuals with deep experience in data science, product, and strategy. We thrive on data, creative ideas, and cutting-edge technology.

The Opportunity:

We are launching an innovative new B2C product designed to offer seamless and transparent travel spending for all travelers.

As a Manager/Senior Manager, Growth Marketing - New Verticals, you will be instrumental in scaling this product from its early stages. You will own the growth strategy and execution, encompassing both user acquisition and retention, while collaborating closely with product, fintech, and cross-functional marketing teams. This is a unique chance to build a new vertical within Agoda from the ground up.

In this Role, You'll Get to:

• Co-own the go-to-market strategy with the product team, defining targeted segments, unique selling propositions (USP), and product positioning.
• Design a comprehensive marketing strategy for the new B2C product across the entire funnel, from user acquisition and activation to engagement and retention.
• Execute the marketing strategy, including launching various marketing channels such as paid search and app campaigns.
• Optimize performance campaigns across channels like app campaigns and paid search.
• Work closely with Product and Design teams to shape onboarding experiences, in-app messaging, and key user journeys.
• Collaborate with Fintech, Legal, and Compliance to ensure all campaigns, claims, and messaging are accurate, compliant, and easily understood by customers, translating regulatory constraints into clear, user-friendly communications.
• Build and continuously refine dashboards, reporting, and processes to scale growth operations efficiently over time.
• Over time, manage and mentor a growing team of analysts/marketers as the vertical expands.

What You'll Need to Succeed:

Must Have Qualifications

• Marketing expertise: At least 8 years of experience, with 3+ years in hands-on growth/direct marketing for app-based or digital products, specifically focusing on user acquisition and retention.
• Strong analytical skills: Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts).
• Data proficiency: Ability to pull and analyze data using SQL and/or self-serve BI tools.
• Entrepreneurial spirit: Demonstrated builder mentality, capable of operating in ambiguity, setting up new processes, and 'figuring things out' without a predefined playbook.
• Bias for action: A proactive approach and a strong inclination towards experimentation.
• Stakeholder management: Excellent communication and collaboration skills, with experience working with multiple teams across various departments.

Nice to Have

• Experience with Direct marketing, Performance marketing, and Affiliate marketing for financial products.
• Experience in fintech or financial services, such as travel cards or multicurrency wallets.
• Experience launching or scaling a new product or major feature.

Discover More About Working At Agoda:

Visit Agoda Careers, Facebook, LinkedIn, and YouTube for more insights into our company culture and opportunities.

Equal Opportunity Employer:

Agoda prides itself on diversity and inclusion, attracting talent from all backgrounds. Employment is based on merit and qualifications, committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file for future vacancies and you can request to have your details removed. Please read our privacy policy for more details.

Disclaimer:

We do not accept unsolicited third-party or agency submissions and reserve the right to contact and hire candidates directly without obligation to pay recruitment fees.

Key skills/competency

• Growth Marketing
• User Acquisition
• User Retention
• Go-to-Market Strategy
• Performance Marketing
• Data Analysis
• SQL
• BI Tools
• Stakeholder Management
• Entrepreneurial Thinking