Manager, B2B Event Marketing

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

This Manager, B2B Event Marketing role is based in Bangkok, Thailand, and is open to candidates worldwide. Agoda offers a generous relocation package to ensure a smooth transition to living and working in Bangkok.

The Opportunity: Manager, B2B Event Marketing

The B2B event marketing team is seeking a strategic and results-driven Marketing Manager to own and scale this channel. Events are strategic levers for growth, activation, and relationship building at Agoda.

This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution, shaping how events drive measurable business impact at scale. The focus lies in strategic planning, stakeholder orchestration, and building scalable frameworks that elevate events into a measurable business growth engine.

Agoda is looking for someone who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.

Traditional event production experience is not a prerequisite. A background in consulting, strategy, or PMO is highly valued and encouraged for this Manager, B2B Event Marketing position.

As a key player in the marketing and sales ecosystem, you will work closely with regional sales teams and business development teams to ensure that events align with business priorities, enable and support business objectives, and contribute directly to revenue goals. You’ll be responsible for end-to-end event management.

Key Responsibilities

• Event Strategy & Business Integration: Translate commercial priorities into event strategies with clear business cases, develop annual roadmaps aligned to growth objectives, define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality), and create scalable playbooks and operating models.
• Cross-Functional Leadership: Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership. Align diverse stakeholders with competing priorities, drive structured working sessions and executive updates, and influence without direct authority in a matrix organization.
• Program & Project Governance: Lead large, multi-workstream initiatives end-to-end. Build detailed project plans with risk mitigation and milestone tracking, establish governance cadence and reporting mechanisms, and ensure disciplined execution across markets and teams.
• Performance Measurement & Optimization: Build measurement frameworks and post-event impact analysis. Identify key performance levers and iterate based on data, develop dashboards to track ROI and business outcomes, and introduce test-and-learn approaches to improve effectiveness.

Requirements

Agoda is intentionally looking beyond traditional event planners. Ideal candidates for the Manager, B2B Event Marketing role may come from:

• Management consulting
• Strategy or business transformation teams
• PMO or complex program leadership roles
• Business operations in high-growth environments

You likely demonstrate:

• Structured Problem-Solving: Ability to turn ambiguity into clear frameworks and action plans. Strong analytical thinking and commercial acumen.
• Stakeholder Mastery: Experience working with senior leadership. Comfortable navigating high-visibility, high-complexity environments. Strong influence skills without relying on hierarchy.
• Execution Excellence: Exceptional project management discipline. Ability to manage multiple concurrent initiatives. Strong attention to detail without losing strategic altitude.
• Business Orientation: Understands P&L drivers and growth mechanics. Makes data-informed decisions. Focused on impact, not activity.

Key skills/competency

• Event Strategy
• B2B Marketing
• Project Management
• Stakeholder Management
• Business Integration
• Performance Measurement
• Strategic Planning
• Cross-functional Leadership
• Data Analysis
• Commercial Acumen