Manager/Senior Manager, Growth Marketing – New verticals (Relocation provided, Bangkok-based)
Agoda · Austin, TX
- On site
- Full-time
- $120,000 / year
- Austin, TX
Job highlights
- Lead growth strategy for new B2C travel product.
- Drive user acquisition and retention campaigns.
- Collaborate with product, fintech, and marketing.
- Build and scale new vertical from scratch.
- Analyze data and optimize performance metrics.
About the role
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.
Get to Know our Team:
The Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology.
The Opportunity:
We are launching a new B2C Product designed to make travel spending seamless and transparent for all travelers. As Senior Growth Marketing Manager – New verticals, you will play a key role in taking this product from early stage to scale. You’ll own growth strategy and execution across acquisition and retention, working closely with product, fintech, and cross-functional marketing teams. This is a unique opportunity to build a new vertical within Agoda from the ground up.
In this Role, You'll Get to:
- Co-own with product the go-to market strategy: targeted segments, USP, and positioning for product
- Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention
- Execute the marketing strategy: e.g., Launch the different marketing channels (e.g., paid search, app campaigns, affiliates)
- Optimize performance campaigns across channels such as; App campaigns, Paid search
- Work closely with Product and Design to Shape onboarding, in-app messaging, and key user journeys
- Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand and Translate regulatory constraints into clear, user-friendly communications
- Build and continuously improve dashboards, reporting, and processes to scale growth operations over time.
- Over time, manage and mentor a team (e.g., :2 analysts/marketers) as the vertical grows.
What You'll Need to Succeed:
Must Have Qualifications
- Marketing expertise: At least 8 years of experience with 3+ years of hands-on growth/ direct marketing in app-based or digital products, focusing on user acquisition and retention
- Strong analytical skills.
- Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts).
- Ability to pull and analyze data using SQL and/or self serve BI tools.
- Demonstrated entrepreneurial / builder mentality.
- Able to operate in ambiguity, set up new processes, and “figure things out” without a playbook.
- Bias for action and experimentation.
- Strong stakeholder management and communication skills, with experience collaborating with multi team in multiple department
Nice to Have
- Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products
- Experience in fintech or financial services, such as Travel cards, multicurrency wallets
- Experience launching or scaling a new product or major feature
Key skills/competency
- Growth Marketing Manager
- User Acquisition
- Customer Retention
- Performance Marketing
- App Campaigns
- Paid Search
- Data Analysis
- SQL
- Product Marketing
- Fintech
Skills & topics
- Growth Marketing Manager
- New Verticals
- User Acquisition
- Customer Retention
- Performance Marketing
- Digital Marketing
- App Campaigns
- Paid Search
- Marketing Strategy
- Bangkok Jobs
How to get hired
- Tailor your resume: Highlight your 8+ years of marketing experience and 3+ years in growth marketing for digital products, emphasizing user acquisition and retention. Quantify achievements with metrics like CAC and LTV.
- Showcase builder mentality: Demonstrate your ability to operate in ambiguity, set up new processes, and your bias for action through specific examples in your application and during interviews.
- Prepare for data-driven questions: Be ready to discuss your experience with SQL, BI tools, and performance metrics. Highlight your analytical skills and comfort with data analysis for app-based products.
- Understand Agoda's culture: Research Agoda's mission, values, and recent initiatives, especially regarding new product launches and their data-centric approach.
- Network and inquire: Reach out to the hiring manager for the Growth Marketing Manager role via email at *****@agoda.com for specific insights.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the relocation package for the Growth Marketing Manager role at Agoda?
- Agoda offers a generous relocation package for the Growth Marketing Manager position to ensure a smooth transition for candidates moving to Bangkok, Thailand. Specific details of the package will be discussed during the interview process.
- What kind of data analysis skills are expected for the Growth Marketing Manager role at Agoda?
- The Growth Marketing Manager role requires strong analytical skills. Candidates should be comfortable working with performance metrics like CAC, LTV, activation, and retention, and have the ability to pull and analyze data using SQL and/or self-serve BI tools.
- Is there an opportunity to manage a team as a Growth Marketing Manager at Agoda?
- Yes, the Growth Marketing Manager role includes the opportunity to manage and mentor a team of analysts and marketers as the new vertical grows over time.
- What specific marketing channels will the Growth Marketing Manager be responsible for at Agoda?
- The Growth Marketing Manager will be responsible for designing and executing the marketing strategy across the full funnel, including launching and optimizing various marketing channels such as paid search, app campaigns, and affiliate marketing.
- What does 'new verticals' mean in the context of the Growth Marketing Manager role at Agoda?
- The 'new verticals' in the Growth Marketing Manager role refers to the launch of a new B2C product by Agoda. You will be instrumental in building and scaling this new offering from its early stages.
- How important is a 'builder mentality' for the Growth Marketing Manager position at Agoda?
- A demonstrated entrepreneurial and builder mentality is crucial. Agoda seeks candidates who are comfortable operating in ambiguity, setting up new processes, and figuring things out without a predefined playbook.
- Does Agoda provide support for candidates outside of Thailand applying for the Growth Marketing Manager role?
- Yes, the role is open to candidates worldwide, and Agoda provides a generous relocation package to support those moving to Bangkok, Thailand.
- What experience in financial products is beneficial for the Growth Marketing Manager role?
- Experience with direct marketing, performance marketing, and affiliate marketing for financial products, or specific experience in fintech/financial services like travel cards or multicurrency wallets, is considered a plus.