Manager/Senior Manager, Growth Marketing – New verticals (Relocation provided, Bangkok-based)
Agoda · Houston, TX
- On site
- Full-time
- $120,000 / year
- Houston, TX
Job highlights
- Drive growth for new B2C travel product.
- Own strategy for acquisition and retention.
- Execute marketing across full funnel.
- Work with product, fintech, and marketing.
- Build and scale operations, mentor team.
About the role
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.
Get to Know our Team
The Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology.
The Opportunity
We are launching a new B2C Product designed to make travel spending seamless and transparent for all travelers.
As Senior Growth Marketing Manager – New verticals, you will play a key role in taking this product from early stage to scale. You’ll own growth strategy and execution across acquisition and retention, working closely with product, fintech, and cross-functional marketing teams. This is a unique opportunity to build a new vertical within Agoda from the ground up.
In this Role, You'll Get to:
- Co-own with product the go-to market strategy: targeted segments, USP, and positioning for product
- Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention
- Execute the marketing strategy: e.g., Launch the different marketing channels (e.g., paid search, app campaigns, affiliates)
- Optimize performance campaigns across channels such as; App campaigns, Paid search
- Work closely with Product and Design to Shape onboarding, in-app messaging, and key user journeys
- Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand and Translate regulatory constraints into clear, user-friendly communications
- Build and continuously improve dashboards, reporting, and processes to scale growth operations over time.
- Over time, manage and mentor a team (e.g., :2 analysts/marketers) as the vertical grows.
What You'll Need to Succeed:
Must Have Qualifications
- Marketing expertise: At least 8 years of experience with 3+ years of hands-on growth/ direct marketing in app-based or digital products, focusing on user acquisition and retention
- Strong analytical skills.
- Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts).
- Ability to pull and analyze data using SQL and/or self serve BI tools.
- Demonstrated entrepreneurial / builder mentality.
- Able to operate in ambiguity, set up new processes, and “figure things out” without a playbook.
- Bias for action and experimentation.
- Strong stakeholder management and communication skills, with experience collaborating with multi team in multiple department
Nice to Have
- Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products
- Experience in fintech or financial services, such as Travel cards, multicurrency wallets
- Experience launching or scaling a new product or major feature
Key skills/competency
- Growth Marketing
- User Acquisition
- User Retention
- Performance Marketing
- App Campaigns
- Paid Search
- SQL
- Data Analysis
- Fintech
- Product Marketing
Skills & topics
- Growth Marketing Manager
- Marketing
- Growth
- User Acquisition
- User Retention
- Performance Marketing
- App Campaigns
- Paid Search
- SQL
- Data Analysis
- Fintech
- Product Marketing
- Bangkok
- Thailand
- Agoda
- Travel Tech
How to get hired
- Tailor your resume: Highlight your growth marketing experience, analytical skills, and entrepreneurial mindset. Quantify achievements with metrics like CAC and LTV.
- Showcase builder mentality: Emphasize your ability to operate in ambiguity and create processes from scratch.
- Prepare for data analysis questions: Be ready to discuss your experience with SQL and performance metrics.
- Understand Agoda's culture: Research their data-driven approach and passion for travel.
- Highlight cross-functional collaboration: Detail experience working with product, design, and compliance teams.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the relocation package like for the Growth Marketing Manager role at Agoda in Bangkok?
- Agoda provides a generous relocation package to ensure a smooth transition for international candidates moving to Bangkok for the Growth Marketing Manager - New Verticals position. This support aims to ease the process of living and working in Thailand.
- What specific marketing channels will the Growth Marketing Manager – New Verticals be responsible for at Agoda?
- The Growth Marketing Manager - New Verticals will execute marketing strategies across various channels, including but not limited to paid search, app campaigns, and affiliate marketing. The role involves optimizing performance campaigns within these channels.
- How does Agoda's Marketing Team utilize data and technology in this Growth Marketing Manager role?
- Agoda's Marketing Team is highly data-driven. As Growth Marketing Manager - New Verticals, you will leverage data and technology extensively for campaign optimization, performance analysis using metrics like CAC and LTV, and building dashboards to scale growth operations.
- What is the expected career progression for a Growth Marketing Manager at Agoda?
- This role offers significant growth potential. Initially, you will build a new vertical from the ground up. Over time, as the vertical expands, there is an opportunity to manage and mentor a team of analysts and marketers.
- What kind of product will the Growth Marketing Manager – New Verticals be working on at Agoda?
- The Growth Marketing Manager - New Verticals will be instrumental in launching and scaling a new B2C Product focused on making travel spending seamless and transparent for all travelers. This involves close collaboration with product and fintech teams.
- What level of experience is required for the Growth Marketing Manager position at Agoda?
- The role requires at least 8 years of marketing experience, with a minimum of 3 years in hands-on growth or direct marketing for app-based or digital products, focusing on user acquisition and retention. Strong analytical skills and a builder mentality are also essential.
- Does Agoda provide support for candidates applying from outside Thailand for the Growth Marketing Manager role?
- Yes, the Growth Marketing Manager – New Verticals position is open to candidates worldwide, and Agoda offers a generous relocation package to support a smooth transition to living and working in Bangkok.