Customer Insights Analyst (Bangkok Based, Relocation Provided)
Agoda · Nice, Provence-Alpes-Côte d'Azur, France
- On site
- Full-time
- $75,000 / year
- Nice, Provence-Alpes-Côte d'Azur, France
Job highlights
- Analyze data to optimize marketing campaigns.
- Develop predictive models using data science.
- Build dashboards for performance tracking.
- Collaborate with product and marketing teams.
- Grow in a data-driven, global environment.
About the role
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Get to Know our Team:
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda has deep experience in data science, product, strategy, and other marketing fields and has built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:
- Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g. understanding the impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on an implementation roadmap.
- Reporting, analysis, and insights: Building dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.
What you’ll Need to Succeed:
- Bachelor’s degree or higher from top university in a quantitative subject e.g. computer science, mathematics, engineering business, science, or relevant field of study.
- 0 to 4 years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business role for a fast-growing global tech company.
- Experience in one or more data analysis packages or databases, e.g. SQL, SAS, R, SPSS, Python, VBA and visualization tools, e.g. Tableau, Power BI, etc.
- Excellent verbal and written communication skills in English.
- Ability to move fast and be efficient, making decisions on objective data evidence.
- Innate desire to take ownership, make an impact and influence outcomes.
- Excellent organizational skills, attention to detail and ability to work independently.
It’s Great if you Have:
- Experience in digital marketing or e-commerce.
- Experience with A/B testing and other testing metrics.
- Strong presentation and negotiation skills.
Key skills/competency:
- Customer Insights Analyst
- Data Analysis
- SQL
- Data Analytics
- Analytics
- Python
- Data Mining
- Data Science
- R
- Tableau
Skills & topics
- Customer Insights Analyst
- Data Analysis
- SQL
- Data Analytics
- Analytics
- Python
- Data Mining
- Data Science
- R
- Tableau
- Performance Marketing
- E-commerce
- Digital Marketing
- Predictive Modeling
- Business Intelligence
- Quantitative Analysis
How to get hired
- Tailor your resume: Highlight quantitative skills and experience relevant to data analysis and marketing.
- Showcase your impact: Quantify achievements in previous roles, especially those involving data-driven decisions.
- Prepare for technical questions: Brush up on SQL, Python, R, and data visualization tools.
- Understand Agoda's business: Research their marketing strategies and how data drives their success.
- Practice behavioral questions: Be ready to discuss ownership, impact, and collaboration.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the role of a Customer Insights Analyst at Agoda?
- A Customer Insights Analyst at Agoda plays a crucial role in the Performance Marketing Team. You'll be responsible for analyzing vast amounts of data to optimize marketing campaigns, develop predictive models using data science techniques, and build dashboards to track performance. Your insights will help drive strategic decisions and improve customer lifetime value.
- What qualifications are essential for the Customer Insights Analyst position at Agoda?
- To succeed as a Customer Insights Analyst at Agoda, you'll need a Bachelor's degree in a quantitative field like Computer Science, Mathematics, or Engineering. Experience with data analysis tools such as SQL, Python, or R, and visualization tools like Tableau or Power BI is essential. 0-4 years of data crunching experience in consulting, investment banking, or a strategy role at a fast-growing tech company is also required.
- What are the key responsibilities of the Performance Marketing Team at Agoda?
- The Performance Marketing Team at Agoda is a world leader in online marketing. Their key responsibilities include developing large-scale marketing programs to enhance customer lifetime value, experimenting with ad campaigns and bidding strategies, developing predictive models, and reporting/analyzing performance to derive actionable insights for stakeholders.
- Does Agoda provide relocation assistance for this Customer Insights Analyst role?
- Yes, the job description mentions 'Bangkok Based, Relocation Provided,' indicating that Agoda offers relocation assistance for this Customer Insights Analyst position, making it easier for you to move to Bangkok.
- What kind of learning and growth opportunities are available for a Customer Insights Analyst at Agoda?
- Agoda fosters a great learning environment within its Performance Marketing Team. You'll have the opportunity to learn and grow by working closely with experts from diverse backgrounds and various fields like data science, product, and strategy, contributing to your professional development.
- How important is data analysis in this Customer Insights Analyst role at Agoda?
- Data and technology are at the heart of Agoda's culture. For the Customer Insights Analyst role, data analysis is paramount. You'll be expected to analyze vast amounts of data, develop predictive models, and make decisions based on objective data evidence to drive marketing success.