Associate Manager, Customer Marketing (Bangkok Based, Relocation Provided)
Agoda · Dresden, Saxony, Germany
- On site
- Full-time
- $95,000 / year
- Dresden, Saxony, Germany
Job highlights
- Lead customer marketing programs with data-driven strategies.
- Optimize campaigns on major search engines and platforms.
- Develop predictive models for booking impact and pricing.
- Create dashboards for performance tracking and insights.
- Collaborate with global experts in a learning environment.
About the role
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Get to know our team:
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda has deep experience in data science, product, strategy, and other marketing fields and has built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:
- Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g. understanding the impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on an implementation roadmap
- Reporting, analysis, and insights: Building dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders
What you’ll Need to Succeed:
- Bachelor’s degree or higher from top university in a quantitative subject e.g. computer science, mathematics, engineering business, science, or relevant field of study
- 4+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business role for a fast-growing global tech company
- Experience in one or more data analysis packages or databases, e.g. SQL, SAS, R, SPSS, Python, VBA and visualization tools, e.g. Tableau, Power BI, etc.
- Excellent verbal and written communication skills in English
- Ability to move fast and be efficient, making decisions on objective data evidence
- Innate desire to take ownership, make an impact and influence outcomes
- Excellent organizational skills, attention to detail and ability to work independently
It’s great if you have:
- Experience in digital marketing or e-commerce
- Experience with A/B testing and other testing metrics
- Strong presentation and negotiation skills
Key skills/competency:
- Associate Manager, Customer Marketing
- Data Analysis
- Performance Marketing
- SQL
- Python
- Tableau
- A/B Testing
- Digital Marketing
- E-commerce
- Data Visualization
Skills & topics
- Associate Manager
- Customer Marketing
- Performance Marketing
- Data Analysis
- SQL
- Python
- Tableau
- Digital Marketing
- E-commerce
- Marketing Strategy
How to get hired
- Customize your resume: Highlight quantitative skills and experience in data analysis, consulting, or tech roles. Tailor your resume to match keywords from the job description like SQL, Python, and Tableau.
- Showcase your impact: In your application and during interviews, provide specific examples of how you've used data to drive business decisions and achieve measurable results. Quantify your achievements whenever possible.
- Prepare for technical assessments: Be ready to demonstrate your proficiency with data analysis tools and databases such as SQL, Python, and visualization software like Tableau or Power BI.
- Understand Agoda's culture: Research Agoda's mission, values, and their data-driven approach to travel technology. Prepare to discuss how you align with their innovative and collaborative environment.
- Highlight quantitative background: Emphasize your Bachelor's degree in a quantitative subject and your experience in data crunching from top-tier consulting or tech companies.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical career progression for an Associate Manager, Customer Marketing at Agoda?
- While specific paths can vary, an Associate Manager at Agoda often progresses into a Manager or Senior Manager role within Customer Marketing or Performance Marketing. Your growth will be fueled by your demonstrated ability to drive impact, innovate with data, and lead successful marketing initiatives. Agoda encourages internal mobility and provides a strong learning environment, so opportunities to expand your responsibilities and expertise are common.
- How does Agoda use data in its Customer Marketing efforts?
- Agoda is a highly data-driven company. For the Associate Manager, Customer Marketing role, this means using data extensively for campaign optimization, A/B testing, predictive modeling (e.g., understanding pricing elasticity or campaign impact), and reporting on key performance indicators. You'll be expected to make decisions based on objective data evidence and leverage insights to improve customer lifetime value.
- What is the relocation assistance like for this Associate Manager, Customer Marketing role in Bangkok?
- Agoda provides relocation assistance for this position to Bangkok. While specific details vary, it typically includes support for moving expenses, visa processing, and settling into a new country. You can expect guidance to make your transition as smooth as possible, allowing you to focus on your new role.
- What are the core technical skills required for the Associate Manager, Customer Marketing role at Agoda?
- The core technical skills include proficiency in data analysis packages and databases such as SQL, Python, SAS, R, or VBA. Experience with data visualization tools like Tableau or Power BI is also essential for reporting and deriving insights. A strong quantitative background, typically with a degree in a related field, is a prerequisite.
- How does Agoda foster a learning environment within the Performance Marketing Team?
- Agoda fosters a strong learning environment by bringing together experts from diverse backgrounds—analysts, strategists, and data scientists. You'll have the opportunity to work closely with these professionals, learn from their varied experiences, and grow your skills through hands-on involvement in complex marketing challenges and innovative projects.
- What is the role of experimentation in the Associate Manager, Customer Marketing position?
- Experimentation is central to this role. You will be responsible for designing and executing A/B tests and other experiments on various marketing channels and ad platforms. The goal is to optimize campaign performance, bidding strategies, and pricing, and then to roll out successful changes based on objective data evidence.