Campaign & Growth Specialist

About Agile Lab and Witboost

Agile Lab, founded in 2022, developed Witboost as a modular, technology-agnostic platform. Its mission is to empower large enterprises in managing Data Products and AI, facilitating the discovery, valuation, and production of data in both traditional and Data Mesh environments.

The Opportunity: Campaign & Growth Specialist

We are seeking a Campaign & Growth Specialist to spearhead the planning, execution, and optimization of multi-channel marketing campaigns. This critical role aims to drive measurable pipeline growth for Witboost, our innovative data product management platform. Focusing exclusively on performance marketing rather than branding or content, you will collaborate closely with the Marketing Director and Head of Sales. Your mission will be to transform existing marketing assets, audience data, and campaign insights into high-converting campaigns that generate demo requests, sales-qualified leads, and ultimately, revenue opportunities. As the vital link between marketing and sales, you will craft and deliver the right message to the right audience through optimal channels, always guided by robust performance data and clear Key Performance Indicators (KPIs).

Responsibilities

• Translate business priorities, including target accounts, industries, regions, and products, into concrete marketing plans with well-defined KPIs.
• Launch and manage multi-channel programs across essential platforms such as email, LinkedIn Ads, Google Ads, and retargeting initiatives.
• Develop and implement workflows, segmentation strategies, automation, and lifecycle tracking mechanisms using HubSpot.
• Conduct thorough analysis of campaign performance data to continuously refine messaging, optimize audience targeting, and enhance the channel mix.
• Employ an account-based marketing approach to effectively engage high-value prospects and strategic market segments.
• Foster close collaboration with the Sales team, ensuring seamless alignment on account targeting, pipeline objectives, and mutual insights sharing.
• Regularly report on key metrics such as demo requests, Cost Per Lead (CPL), conversion rates, and overall pipeline impact to inform and guide future marketing endeavors.

Requirements

• A degree in Marketing, Business, Communication, or a closely related field.
• Over 5 years of professional experience in B2B SaaS demand generation or campaign marketing.
• Demonstrated hands-on proficiency with email marketing platforms, LinkedIn Ads, Google Ads, and HubSpot.
• Proven experience in implementing and managing account-based marketing (ABM) strategies.
• Possession of strong analytical skills and a distinctly KPI-driven mindset.
• Fluency in English, coupled with proficiency in at least one other EU language (French, German, or Italian preferred).

Nice to have

• Experience in supporting new market entry or geographic expansion campaigns.
• Familiarity with intent data or lead intelligence tools.
• Exposure to sales enablement within complex B2B buying cycles.

What We Offer at Agile Lab

• Flexible working arrangements: Full remote work or hybrid options available in our offices across Milan, Turin, Padua, Bologna, Catania, and Rende.
• A commitment to real work-life balance.
• A monthly budget allocated for professional training (both time and financial resources).
• A clearly structured career path with transparent expectations and salary scales for each level.
• Support from a dedicated buddy during your initial week of work.
• Guidance from a coach to help you select experiences that align with your career ambitions.
• Comprehensive benefits and corporate welfare programs, including company prizes and a welcome pack with all necessary work equipment.
• The unique Agile Nomads Experience, offering the opportunity to work abroad for two weeks.
• A referral bonus for bringing in talented individuals to our team.
• The chance to attend one professional conference per year.
• A highly rated company culture, achieving 4.8 out of 5 for employee satisfaction on Glassdoor and certified as a Great Place to Work.
• An inclusive environment where authenticity is valued.
• A stimulating workplace focused on both professional and personal growth.

How We Work

• We operate without rigid hierarchies, preferring a collaborative team approach.
• We minimize bureaucracies, emphasizing a strong sense of responsibility.
• Data-driven decisions are paramount; we value anything measurable.
• We are committed to making a positive impact on our industry.
• Our foundational values include empathy, humility, collaboration, and a willingness to embrace challenges.

Important Considerations

Only candidates based in European time zones (CEST or similar) will be considered for this position. Agile Lab is dedicated to fostering a diverse and inclusive workplace and encourages applications from all candidates, regardless of gender or identity, pursuant to Art. 27 of Legislative Decree no. 198/2006.

Key skills/competency

• Demand Generation
• Performance Marketing
• Multi-channel Campaign Management
• HubSpot
• Google Ads
• LinkedIn Ads
• Account-Based Marketing (ABM)
• Pipeline Growth
• Marketing Analytics
• Lead Generation