Senior SEO SEM Specialist

About Sheridan

At Sheridan, we are a marketing and sales agency with a strong specialization in strategic projects for B2B companies. We work with national and international brands, helping them grow through business-oriented strategies, demand generation, positioning, and the creation of real opportunities.

We are looking to hire a Senior SEO & SEM Specialist with solid experience in demanding environments, capable of leading organic positioning projects and Google Ads campaigns with a clear vision of performance, business, and scalability. We are not just looking for someone who executes. We are looking for a person who thinks, analyzes, proposes, prioritizes, and has the judgment to make decisions.

What will be your mission?

You will be a key player in the digital team, designing, executing, optimizing, and scaling SEO and SEM strategies aimed at real business results. Your work will have a direct impact on the visibility, lead generation, and profitability of projects for clients in various sectors, both in Spain and in other international markets.

Main Responsibilities

SEO

• Design and lead organic positioning strategies for clients in various sectors.
• Perform technical SEO, content, and web architecture audits.
• Identify organic growth opportunities and prioritize actions based on impact.
• Develop advanced keyword research based on search intent, business, and market.
• Define SEO architectures and content strategies aimed at lead generation.
• Supervise technical implementations with development or content teams.
• Monitor rankings, traffic, conversions, and organic channel evolution.
• Prepare clear reports with actionable conclusions, not just data.

SEM / Google Ads

• Plan, launch, optimize, and scale Google Ads campaigns.
• Manage Search, Performance Max, Display, remarketing campaigns, and other types when sensible.
• Optimize campaigns with a focus on business metrics: CPL, CPA, CTR, conversion rate, ROAS, and lead quality.
• Analyze audiences, segments, messages, and landing pages to improve performance.
• Identify growth and efficiency opportunities in advertising investment.
• Coordinate with design, content, and strategy teams to improve the lead generation ecosystem.

Analysis and Strategy

• Translate data into decisions.
• Identify bottlenecks in the lead generation funnel.
• Propose improvements in campaigns, content, landing pages, and conversion experience.
• Participate in strategic proposals for clients and new businesses.
• Provide senior vision and judgment in decision-making for the digital area.

What we are looking for

• Solid experience in a similar Senior SEO and SEM position.
• Demonstrable experience developing organic positioning projects and managing Google Ads campaigns from start to finish.
• Real mastery of key metrics such as: CPL, CPA, CTR, conversion rate, lead volume and quality, campaign profitability.
• Ability to analyze data and turn it into actionable recommendations.
• Experience working in international markets, not just Spain.
• Good understanding of how to adapt SEO and SEM strategies based on country, language, competition, and search behavior.
• Solid knowledge of tools such as: Google Ads, GA4, Google Tag Manager, Search Console, Ahrefs / SEMrush / Sistrix or similar, Looker Studio.
• Autonomous, results-oriented profile with a strategic mindset.
• High level of organization, judgment, and responsibility.
• Ability to work on multiple projects simultaneously without losing focus on priorities.

We will especially value

• Agency experience.
• Experience in B2B projects.
• Having worked with lead generation campaigns.
• Knowledge of CRO and landing page optimization.
• Ability to defend strategies with clients or internal teams.
• Good level of professional English.
• Real interest in innovation, automation, and the use of AI applied to marketing.

What we offer

• Joining an agency with ambition, strategic vision, and high-level projects.
• Working with leading national and international clients from various sectors.
• An environment where thinking, initiative, and the ability to contribute are valued.
• Hybrid work model.
• Reduced working hours in summer.
• Day off for your birthday.
• Good team atmosphere and collaborative culture.
• Continuous training and exposure to strategic projects.
• Real space to grow professionally and take on responsibility.
• Participation in an era of evolution and growth for the agency.

What kind of person fits well here

A person who combines strategic vision + analytical capacity + obsession with performance. Someone who does not stop at 'doing campaigns' or 'improving positions', but understands the impact of their work on the client's business and the profit and loss account. Someone with a senior mindset, their own judgment, and a desire to build.

How to apply

If you think you fit this profile, send us your CV and, if possible, a brief explanation of the types of projects you have worked on, the markets you have operated in, the results you have achieved, and why you are interested in Sheridan.

Key skills/competency

• SEO Strategy
• SEM Campaigns
• Google Ads
• Performance Marketing
• Lead Generation
• B2B Marketing
• International Markets
• Data Analysis
• CRO
• Strategic Thinking