Senior SEO & SEM Specialist
Agencia Sheridan · Madrid, Community of Madrid, Spain
- On site
- Full-time
- €55,000 / year
- Madrid, Community of Madrid, Spain
Job highlights
- Lead SEO and SEM strategies for B2B clients.
- Drive business results through performance marketing.
- Manage Google Ads campaigns across various types.
- Analyze data and propose actionable improvements.
- Work with national and international clients.
About the role
About Sheridan
At Sheridan, we are a marketing and sales agency with a strong specialization in strategic projects for B2B companies. We work with national and international brands, helping them grow through business-oriented strategies, demand generation, positioning, and the creation of real opportunities.
We are looking to hire a Senior SEO & SEM Specialist with solid experience in demanding environments, capable of leading organic positioning projects and Google Ads campaigns with a clear vision of performance, business, and scalability. We are not just looking for someone who executes. We are looking for a person who thinks, analyzes, proposes, prioritizes, and has the judgment to make decisions.
What will be your mission?
You will be a key player in the digital team, designing, executing, optimizing, and scaling SEO and SEM strategies aimed at real business results. Your work will have a direct impact on the visibility, lead generation, and profitability of projects for clients in various sectors, both in Spain and in other international markets.
Main Responsibilities
SEO
- Design and lead organic positioning strategies for clients in various sectors.
- Perform technical SEO, content, and web architecture audits.
- Identify organic growth opportunities and prioritize actions based on impact.
- Develop advanced keyword research based on search intent, business, and market.
- Define SEO architectures and content strategies aimed at lead generation.
- Supervise technical implementations with development or content teams.
- Monitor rankings, traffic, conversions, and organic channel evolution.
- Prepare clear reports with actionable conclusions, not just data.
SEM / Google Ads
- Plan, launch, optimize, and scale Google Ads campaigns.
- Manage Search, Performance Max, Display, remarketing campaigns, and other types when sensible.
- Optimize campaigns with a focus on business metrics: CPL, CPA, CTR, conversion rate, ROAS, and lead quality.
- Analyze audiences, segments, messages, and landing pages to improve performance.
- Identify growth and efficiency opportunities in advertising investment.
- Coordinate with design, content, and strategy teams to improve the lead generation ecosystem.
Analysis and Strategy
- Translate data into decisions.
- Identify bottlenecks in the lead generation funnel.
- Propose improvements in campaigns, content, landing pages, and conversion experience.
- Participate in strategic proposals for clients and new businesses.
- Provide senior vision and judgment in decision-making for the digital area.
What we are looking for
- Solid experience in a similar Senior SEO and SEM position.
- Demonstrable experience developing organic positioning projects and managing Google Ads campaigns from start to finish.
- Real mastery of key metrics such as: CPL, CPA, CTR, conversion rate, lead volume and quality, campaign profitability.
- Ability to analyze data and turn it into actionable recommendations.
- Experience working in international markets, not just Spain.
- Good understanding of how to adapt SEO and SEM strategies based on country, language, competition, and search behavior.
- Solid knowledge of tools such as: Google Ads, GA4, Google Tag Manager, Search Console, Ahrefs / SEMrush / Sistrix or similar, Looker Studio.
- Autonomous, results-oriented profile with a strategic mindset.
- High level of organization, judgment, and responsibility.
- Ability to work on multiple projects simultaneously without losing focus on priorities.
We will especially value
- Agency experience.
- Experience in B2B projects.
- Having worked with lead generation campaigns.
- Knowledge of CRO and landing page optimization.
- Ability to defend strategies with clients or internal teams.
- Good level of professional English.
- Real interest in innovation, automation, and the use of AI applied to marketing.
What we offer
- Joining an agency with ambition, strategic vision, and high-level projects.
- Working with leading national and international clients from various sectors.
- An environment where thinking, initiative, and the ability to contribute are valued.
- Hybrid work model.
- Reduced working hours in summer.
- Day off for your birthday.
- Good team atmosphere and collaborative culture.
- Continuous training and exposure to strategic projects.
- Real space to grow professionally and take on responsibility.
- Participation in an era of evolution and growth for the agency.
What kind of person fits well here
A person who combines strategic vision + analytical capacity + obsession with performance. Someone who does not stop at 'doing campaigns' or 'improving positions', but understands the impact of their work on the client's business and the profit and loss account. Someone with a senior mindset, their own judgment, and a desire to build.
How to apply
If you think you fit this profile, send us your CV and, if possible, a brief explanation of the types of projects you have worked on, the markets you have operated in, the results you have achieved, and why you are interested in Sheridan.
Key skills/competency
- SEO Strategy
- SEM Campaigns
- Google Ads
- Performance Marketing
- Lead Generation
- B2B Marketing
- International Markets
- Data Analysis
- CRO
- Strategic Thinking
Skills & topics
- SEO Specialist
- SEM Specialist
- Google Ads
- PPC
- Digital Marketing
- B2B Marketing
- Lead Generation
- Performance Marketing
- International SEO
- Campaign Management
How to get hired
- Tailor your resume: Highlight your Senior SEO & SEM experience, B2B projects, and international market success. Quantify achievements with CPL, CPA, and ROAS metrics.
- Craft a compelling application: Clearly explain your project experience, market operations, achieved results, and specific interest in Sheridan in your cover letter.
- Showcase your analytical skills: Be ready to discuss how you translate data into actionable recommendations and identify funnel bottlenecks during interviews.
- Demonstrate strategic thinking: Prepare to share examples of how you've defended strategies and contributed to business growth for clients.
Technical preparation
Master Google Ads, GA4, and GTM.,Become proficient with Ahrefs/SEMrush.,Practice data analysis for actionable insights.,Understand international SEO/SEM nuances.
Behavioral questions
Describe a challenging B2B campaign you led.,How do you prioritize competing client demands?,Share an example of data-driven strategy.,How do you stay updated on search trends?
Frequently asked questions
- What is the work arrangement for the Senior SEO & SEM Specialist role at Agencia Sheridan?
- The Senior SEO & SEM Specialist role at Agencia Sheridan offers a hybrid work model, allowing for a combination of on-site and remote work.
- What are the key performance metrics for this Senior SEO & SEM Specialist position?
- Key performance metrics for this role include CPL, CPA, CTR, conversion rate, lead volume and quality, and campaign profitability. A strong focus is placed on translating these into real business results.
- Does Agencia Sheridan offer opportunities for professional growth in this Senior SEO & SEM Specialist role?
- Yes, Agencia Sheridan emphasizes continuous training, exposure to strategic projects, and provides real space for professional growth and increased responsibility within the agency.
- What experience is required for the Senior SEO & SEM Specialist role at Agencia Sheridan?
- A solid and demonstrable experience in a similar Senior SEO and SEM position is required, including managing Google Ads campaigns from start to finish and working in international markets.
- What makes Agencia Sheridan a good place to work for a Senior SEO & SEM Specialist?
- Agencia Sheridan is described as an ambitious agency with strategic vision and high-level projects. They offer an environment that values thinking, initiative, and contribution, along with a collaborative team culture.
- What tools are essential for the Senior SEO & SEM Specialist role at Agencia Sheridan?
- Essential tools include Google Ads, GA4, Google Tag Manager, Search Console, Ahrefs/SEMrush/Sistrix (or similar), and Looker Studio. Experience with these is crucial for success in the role.
- How does Agencia Sheridan approach SEO and SEM strategy development?
- Agencia Sheridan focuses on designing, executing, optimizing, and scaling strategies aimed at real business results. This includes technical SEO audits, advanced keyword research, campaign optimization based on business metrics, and identifying growth opportunities.
- Is experience in B2B projects important for the Senior SEO & SEM Specialist role?
- Yes, experience in B2B projects is highly valued for this Senior SEO & SEM Specialist role at Agencia Sheridan, as the agency specializes in strategic projects for B2B companies.