Lifecycle Marketing Manager
@ Age Bold

Los Angeles, California, United States
$105,000
On Site
Full Time
Posted 23 days ago

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XXXXXXXX XXXXXXXXXXX XXXXXXXX***** @agebold.com
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Job Details

About Bold

Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members. Our mission is to prevent falls, reduce musculoskeletal pain, and increase physical activity among older adults. Bold is backed by leading investors including Rethink Impact, Andreessen Horowitz, and Khosla Ventures.

Job Overview

The Lifecycle Marketing Manager is responsible for developing, executing, and measuring multi-channel marketing strategies to drive engagement and retention among Bold’s diverse membership of older adults. This full-time role is hybrid and reports to the Head of Marketing.

Key Outcomes & Responsibilities

  • Own member engagement and retention KPIs.
  • Collaborate with cross-functional teams including Marketing, Communications, Product, and Clinical.
  • Develop targeted messaging through precise user segmentation.
  • Design effective tests to gain insights into member motivations.
  • Measure campaign effectiveness at both business and member levels.

Essential Skills & Qualifications

  • 5+ years of experience in engagement, lifecycle, or product marketing.
  • Experience with marketing automation platforms and CRM systems.
  • Strong analytical skills to structure qualitative and quantitative data.
  • Excellent communication skills and adept content creation capabilities.
  • A proactive self-starter with a passion for building engaging user experiences.

Preferred Experience

Experience in healthcare or health-tech at a fast-paced startup is a plus. Bold values applications from candidates who are fast learners and eager to take on new challenges.

Benefits

  • Comprehensive health, dental, and vision insurance.
  • 12 weeks of paid parental leave.
  • Company-sponsored life insurance and unlimited PTO.
  • 401(K) after 6 months of employment.
  • Monthly fitness stipend and one-time home office setup stipend.

Key skills/competency

  • Engagement
  • Retention
  • CRM
  • Automation
  • Analytics
  • Content Creation
  • Healthcare
  • Strategy
  • Testing
  • Segmentation
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How to Get Hired at Age Bold

🎯 Tips for Getting Hired

  • Customize Resume: Tailor your skills for Bold's lifecycle marketing.
  • Highlight Analytics: Emphasize experience with CRM and automation tools.
  • Research Bold: Understand their mission and investor background.
  • Demonstrate Impact: Show your success in engagement campaigns.

📝 Interview Preparation Advice

Technical Preparation

Review CRM and marketing automation tools.
Analyze data sets for campaign trends.
Practice segmentation and audience targeting.
Brush up on A/B testing strategies.

Behavioral Questions

Describe a time you overcame campaign challenges.
Explain collaboration with cross-functional teams effectively.
Discuss managing multiple marketing projects simultaneously.
Share how you adjusted strategy based on feedback.

Frequently Asked Questions