Lifecycle Marketing Manager @ Age Bold
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Job Details
About Bold
Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members. Our mission is to prevent falls, reduce musculoskeletal pain, and increase physical activity among older adults. Bold is backed by leading investors including Rethink Impact, Andreessen Horowitz, and Khosla Ventures.
Job Overview
The Lifecycle Marketing Manager is responsible for developing, executing, and measuring multi-channel marketing strategies to drive engagement and retention among Bold’s diverse membership of older adults. This full-time role is hybrid and reports to the Head of Marketing.
Key Outcomes & Responsibilities
- Own member engagement and retention KPIs.
- Collaborate with cross-functional teams including Marketing, Communications, Product, and Clinical.
- Develop targeted messaging through precise user segmentation.
- Design effective tests to gain insights into member motivations.
- Measure campaign effectiveness at both business and member levels.
Essential Skills & Qualifications
- 5+ years of experience in engagement, lifecycle, or product marketing.
- Experience with marketing automation platforms and CRM systems.
- Strong analytical skills to structure qualitative and quantitative data.
- Excellent communication skills and adept content creation capabilities.
- A proactive self-starter with a passion for building engaging user experiences.
Preferred Experience
Experience in healthcare or health-tech at a fast-paced startup is a plus. Bold values applications from candidates who are fast learners and eager to take on new challenges.
Benefits
- Comprehensive health, dental, and vision insurance.
- 12 weeks of paid parental leave.
- Company-sponsored life insurance and unlimited PTO.
- 401(K) after 6 months of employment.
- Monthly fitness stipend and one-time home office setup stipend.
Key skills/competency
- Engagement
- Retention
- CRM
- Automation
- Analytics
- Content Creation
- Healthcare
- Strategy
- Testing
- Segmentation
How to Get Hired at Age Bold
🎯 Tips for Getting Hired
- Customize Resume: Tailor your skills for Bold's lifecycle marketing.
- Highlight Analytics: Emphasize experience with CRM and automation tools.
- Research Bold: Understand their mission and investor background.
- Demonstrate Impact: Show your success in engagement campaigns.