Junior Brand Manager

The Role

As the Junior Brand Manager, you will work closely with global Distributor markets to drive and deliver innovative and strategic marketing plans, supporting sales growth and building awareness of Molton Brown, in line with business objectives.

What You Will Do

• Working collaboratively with international markets to guide and plan their 360 Marketing strategy:
• Act as the primary brand contact for international distributor markets, serving as the daily voice of the brand.
• Guide distributor brand plans through the trade marketing calendar, ensuring alignment with central brand strategy.
• Cascade central brand plans to international markets and support the translation of global activations into locally relevant executions.
• Ensure local market activations align with brand guidelines and best-practice standards.
• Lead and contribute to monthly and strategic calls, representing both central brand priorities and international market needs.
• Serve as the voice of international markets back to the central brand team, sharing insights, challenges, and opportunities.
• Track and manage local market and central budget spend to ensure alignment with strategic objectives.
• Review, challenge, and refine market plans and activations where necessary to protect brand integrity and effectiveness.
• Champion the Digital and PR activation strategy across international markets, ensuring consistent and effective execution aligned with central brand objectives:
• Cascade the central digital strategy to international markets and internal distributor marketing team and support its translation to meet local market requirements.
• Manage the global social media content calendar and cascade plans to international distributor markets and internal distributor marketing team.
• Brief and coordinate the development of key digital and PR assets for global activations, including e-commerce, social media assets, and press releases.
• Collaborate with relevant sales representatives and marketing team to support the launch of new e-commerce channels in international markets.
• Work closely with internal teams to improve processes and ensure timely, accurate, and up-to-date information is consistently shared with international markets.
• Manage frequent audits of central brand and 3rd party e-commerce and social media sites to ensure best practice is represented and implemented.
• Manage the International Distributor section of the CMS (content management system), known as the HUB.
• Manage Digital and PR content uploads.
• Collaborate with the other team Junior Brand Manager to communicate HUB Updates to all international markets.
• Manage setting up and deleting users where applicable.

What You Will Need

• Bachelor's Degree or equivalent Marketing qualification required.
• Minimum one year experience, preferably within a luxury brand business, in a Head Office Marketing or Digital & PR marketing role.
• Experience working with International Markets is an advantage.
• Ability to travel internationally on occasion.

Key skills/competency

• Brand Management
• Marketing Strategy
• International Marketing
• Digital Marketing
• PR Strategy
• Content Management System (CMS)
• Budget Management
• E-commerce
• Social Media Strategy
• Luxury Brand Experience