Product Marketing Manager
Affirm · New York, NY
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- On site
- Full-time
- $210,000 / year
- New York, NY
Job highlights
- Shape marketing strategy with customer insights.
- Drive go-to-market approaches and execution.
- Build scalable systems for marketing efficiency.
- Collaborate across product, sales, and partnerships.
- Lead with strategic rigor and adaptability.
About the role
About Affirm
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.About the Role
As a Product Marketing Manager, you will play a highly strategic and hands-on leadership role, shaping how customer insights translate into end-to-end marketing strategy and execution. You will not only define go-to-market approaches, but also operationalize scalable, repeatable systems that elevate how marketing is executed across merchants, partners, and internal teams.This role is ideal for a leader who is equally comfortable setting strategy, building systems, and diving into ambiguity — someone who can prioritize across competing demands, influence without authority, and drive forward progress with the right level of leadership visibility.
What You'll Do
- Drive Strategy Through Deep Customer & Data Insight: Translate customer analytics into actionable marketing strategies that drive acquisition, engagement, and long-term value. Connect end-to-end strategy—from segmentation and positioning through execution—ensuring customer insights consistently inform decisions across all touchpoints.
- Own Complex Prioritization Across Merchants & Stakeholders: Balance customer needs, marketing strategy, and contractual commitments while managing competing priorities.
- Lead End-to-End GTM with Strategic Rigor: Own GTM strategy including positioning, segmentation, messaging, and measurement ensuring execution is grounded in clear strategic intent while remaining adaptable to evolving business needs.
- Build Scalable Systems & Raise the Bar: Develop repeatable frameworks that improve execution, efficiency, and consistency.
- Be a Thought Leader & Driver of Innovation: Introduce new approaches that improve effectiveness across teams.
- Operate with Agility and Bias for Learning: Navigate ambiguity and take on unfamiliar challenges with confidence.
- Drive Cross-Functional Alignment: Partner across Product, Sales, Partnerships, and Analytics to ensure execution.
- Manage Up and Drive Visibility Thoughtfully: Engage leadership appropriately while independently driving progress.
What We're Looking For
- 7–10+ years of experience in product marketing or similar roles, ideally in fintech or payments.
- Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable business outcomes.
- Track record of influencing cross-functional teams and driving alignment across complex organizations.
- Strong prioritization skills across multiple stakeholders and demands.
- Experience building scalable systems or frameworks for marketing execution.
- Proven ability to influence cross-functional teams.
- Comfort operating in ambiguity with a proactive mindset.
- Strong executive presence and ability to manage up effectively.
- Highly analytical with strong communication and storytelling skills.
Key skills/competency
- Product Marketing
- Marketing Strategy
- Go-to-Market (GTM)
- Customer Insights
- Data Analysis
- Cross-functional Alignment
- System Building
- Prioritization
- Fintech
- Payments
Skills & topics
- Product Marketing Manager
- Product Marketing
- Marketing Strategy
- Go-to-Market
- Fintech
- Payments
- Customer Insights
- Data Analysis
- Cross-functional Alignment
- System Building
- Affirm
- Remote
How to get hired
- Tailor your resume: Highlight product marketing, fintech experience, and data-driven strategy skills.
- Showcase impact: Quantify achievements in customer insights, GTM execution, and system building.
- Demonstrate leadership: Emphasize cross-functional influence and managing ambiguity.
- Prepare for interviews: Articulate your strategic thinking and data analysis capabilities.
- Understand Affirm's mission: Align your application with their focus on honest, friendly credit.
Technical preparation
Master customer analytics tools and techniques.,Practice defining GTM strategies and messaging.,Develop frameworks for marketing system building.,Prepare to analyze performance data effectively.
Behavioral questions
Describe a time you led strategy with data.,How do you prioritize across many demands?,Share an experience building a new system.,How do you influence without direct authority?
Frequently asked questions
- What is the salary range for a Product Marketing Manager at Affirm?
- For a Product Marketing Manager role at Affirm in the USA, the base pay range is $180,000 - $230,000 per year for CA, WA, NY, NJ, CT, and $160,000 - $210,000 for all other U.S. states. This is part of a total compensation package that may include equity, stipends, and benefits.
- Is the Product Marketing Manager position at Affirm remote?
- Yes, Affirm is a remote-first company, and the majority of their roles, including this Product Marketing Manager position, are remote. You can work almost anywhere within the country of employment.
- What kind of experience is Affirm looking for in a Product Marketing Manager?
- Affirm seeks candidates with 7-10+ years of experience in product marketing, ideally in fintech or payments. Key qualifications include translating customer data into marketing strategies, influencing cross-functional teams, building scalable systems, and operating comfortably in ambiguous environments.
- What are the key responsibilities of a Product Marketing Manager at Affirm?
- The Product Marketing Manager at Affirm will drive strategy through customer and data insights, own end-to-end go-to-market (GTM) strategies, build scalable systems for marketing execution, and foster cross-functional alignment with Product, Sales, and Partnerships teams.
- What benefits does Affirm offer to its employees?
- Affirm offers competitive benefits including 100% subsidized health care premiums for employees and dependents, flexible spending wallets for tech, food, and lifestyle, generous time off, and an employee stock purchase plan (ESPP).
- How does Affirm approach compensation for a Product Marketing Manager?
- Affirm uses a transparent pay structure based on factors like location, experience, and skills. The base pay is complemented by a total compensation package including equity, monthly stipends, and comprehensive benefits.
- What does it mean to 'manage up' in the context of this Affirm role?
- Managing up means engaging leadership appropriately, providing necessary updates, and driving progress independently while ensuring visibility for key stakeholders. It involves effective communication and strategic alignment with senior management.