Global Project Manager - Brand Moments

About Aesop

For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals and aspirations.

Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.

We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.

Role Purpose

In close partnership with the Head of Category, the Global Project Manager - Brand Moments is responsible for building the strategic framework and growth plan for Brand Moments and Gifting. This role ensures marketing plans align with this frame, from ideation and strategy to campaign activation. The Global Project Manager orchestrates the entire 360 marketing calendar, defines activation plans, and collaborates with 360 teams to develop relevant and impactful assets, content, and guidelines. The aim is to ensure an integrated engagement approach across all channels and a strategic, disruptive market emergence.

This role works in close partnership with the Creative team to co-create concepts and innovative big ideas aligned with strategic objectives for global Brand Moments, ensuring plans and campaigns are developed and executed within the strategic framework.

This position drives all 360 stakeholders, ensuring consistency across all touchpoints, and leads the marketing strategy for all brand moments. It also drives the creation, production, coordination, and consistency of online and offline content.

Role Responsibilities Include (but not limited to):

• Support the Head of Category with strategy creation and 360 activation planning.
• Drive, by briefing the creative team, the creation of breakthrough campaign concepts and images aligned with strategic category objectives and customer insights.
• Partner with the Global Product Innovation Manager in developing creative kits and limited edition concepts, playing a key role in big idea creation.
• Maintain deep knowledge of consumer trends and fuel the team with insights on latest competitor activations. Stay updated on communication trends to constantly optimize category content.
• Develop close partnerships with markets and zones, regularly assessing local launches and market performance to ensure marketing plans suit business needs.
• Define the scope of 360 assets for activation (channels, touchpoints, assets, formats) in collaboration with 360 teams.
• Organize kick-off hackathon days with 360 teams around campaign concepts and big ideas to drive asset creation.
• Orchestrate the development of 360 content: online, offline, advocacy, education, and retail.
• Ensure shooting productions, with the help of producers, and assets are delivered on time, respecting timelines.

What We Are Looking For

Work Experience

• 2-5 years experience in marketing project management within the consumer goods and/or beauty industry, with demonstrable skills/experience at a Manager capacity.
• Hands-on experience owning and driving 360 marketing campaigns, from ideation to execution, in a global organization.
• Ideally, previous experience in the beauty industry, or previous experience in another category for a luxury brand.
• Experience in collaborating with cross-functional teams.

Skills and Competencies

• Open mindset and deep curiosity seeking to understand others, listen without judgement, and act on diverse perspectives.
• Commitment to fostering an inclusive and psychologically safe work environment.
• Entrepreneurial mindset, with an ability to proactively drive projects.
• Deep connection to customer insights and customer trends.
• Proven ability to work at both a strategic and tactical level (flexing/adapting as and when required).
• Advanced communication skills.
• Scrupulous attention to detail.
• Exceptional time management and project management skills.
• Demonstrated proactive problem-solving ability.
• Demonstrated ability to manage cost/budget, scope, schedule, and risk.

What’s On Offer

We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives, and encouraging deep connections with the local community through the Aesop Foundation, volunteering, and matched giving programs. Employee benefits include:

• Flexible, hybrid working pattern.
• Generous product discount allowance and bi-annual complimentary product allocation.
• Paid volunteering allowance for all employees.
• Bonus opportunity based on personal and business performance.
• Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training, and study support opportunities.
• Access to employee assistance programmes, complimentary subscription to Headspace mindfulness app, and summer hours options.

Aesop is committed to attracting, developing, and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion, and belonging plays an important role in the success of our organisation.

Key skills/competency

• Marketing Project Management
• 360 Campaign Management
• Brand Strategy
• Gifting & Brand Moments
• Cross-functional Collaboration
• Consumer Insights
• Trend Analysis
• Content Orchestration
• Budget Management
• Global Marketing