APPRENTI(E) Assistant(e) publicité STRATEGIE MEDIA ET MEDIA BUYING F/H - Air France KLM
AEROCONTACT · L’Isle-d’Abeau, Auvergne-Rhône-Alpes, France
- On site
- Internship
- $25,000 / year
- L’Isle-d’Abeau, Auvergne-Rhône-Alpes, France
Job highlights
- Develop and implement media strategies for Air France.
- Construct and manage offline and online media plans.
- Coordinate international markets for advertising campaigns.
- Monitor campaign results and ensure cost/deadline adherence.
- Gain experience in media strategy and buying at Air France.
About the role
Assistant Media Strategist and Buyer Apprentice - Air France KLM
In this role, the Advertising Assistant will contribute to defining Air France's communication strategy and implementing its advertising strategy. They will be specifically responsible for developing the media strategy, from briefing to implementation, constructing media plans, their execution, and coordination with key priority markets (US, Canada, Brazil, Japan, China, Italy, Germany, France, etc.), in direct liaison with the agency responsible for Air France's media buying and international markets.
This work will largely involve the development and monitoring of offline and online media plans.
The assistant will also participate in the international coordination of markets to ensure compliance with Air France's advertising strategy, as well as adherence to costs and deadlines for each campaign.
They will also follow the monitoring of campaign results.
About You:
- Currently pursuing a Master 1 in an apprenticeship program (apprenticeship contract only).
- Studying at a Grande École de Commerce, Celsa, or University.
- Seeking a 1- or 2-year apprenticeship, with a strong preference for 2 years.
- The educational institution must be QUALIOPI certified, and candidates must provide their RNCP code at the first interview.
- Rigorous, autonomous, bilingual, with strong analytical and synthesis skills, and good interpersonal aptitudes.
- English proficiency (read, written, spoken) is essential.
- Prior training or experience in digital communication is a plus.
- Please specify your apprenticeship schedule (rhythm) in your CV or cover letter.
- In line with Air France's commitments to employment for people with disabilities, our apprenticeship contracts are open to all.
Key skills/competency
- Assistant Media Strategist
- Media Buying
- Advertising Strategy
- Communication Strategy
- Media Plans
- Digital Communication
- International Coordination
- Campaign Monitoring
- Air France KLM
- Apprenticeship
Skills & topics
- Media Strategy
- Media Buying
- Advertising
- Apprentice
- Master 1
- Air France KLM
- Communication
- Digital Marketing
- International Marketing
- Marketing Assistant
How to get hired
- Tailor your CV and cover letter: Highlight your relevant academic background, particularly in digital communication, and clearly state your apprenticeship schedule to align with Air France's needs for this Assistant Media Strategist and Buyer role.
- Demonstrate your analytical skills: Prepare to showcase your abilities in analysis and synthesis during the interview, as these are crucial for developing and monitoring media plans effectively.
- Emphasize your language skills: Ensure your fluency in English is evident, as it is an indispensable requirement for this international role.
- Research Air France's communication strategy: Understand their current advertising efforts and brand positioning to better discuss how you can contribute to their success.
- Prepare for technical questions: Be ready to discuss your understanding of media planning tools and concepts, both online and offline, relevant to an Assistant Media Strategist and Buyer.
Technical preparation
Study media planning tools and platforms.,Understand campaign metrics and analysis techniques.,Familiarize with digital advertising concepts.,Practice constructing media plans.
Behavioral questions
Describe a time you managed multiple tasks.,How do you handle tight deadlines?,Share an example of problem-solving.,Discuss your teamwork experience.
Frequently asked questions
- What is the primary focus of the Assistant Media Strategist and Buyer Apprentice role at Air France KLM?
- The primary focus is to assist in defining Air France's advertising strategy, with a significant emphasis on developing and implementing media strategies, constructing media plans (both offline and online), and coordinating these efforts across various international markets.
- What academic qualifications are required for the Assistant Media Strategist and Buyer Apprentice position?
- Candidates must be pursuing a Master 1 degree through an apprenticeship contract at a QUALIOPI-certified institution such as a Grande École de Commerce, Celsa, or a University. A 1-2 year commitment is preferred.
- Is international experience or a specific market knowledge necessary for this apprenticeship?
- While not strictly required, familiarity with or experience in international markets like the US, Canada, Brazil, Japan, China, Italy, Germany, and France would be beneficial, as the role involves coordinating campaigns across these regions.
- What soft skills are essential for the Assistant Media Strategist and Buyer Apprentice role at Air France KLM?
- Essential soft skills include being rigorous, autonomous, having strong analytical and synthesis capabilities, and excellent interpersonal aptitudes. Bilingualism, particularly in English, is also a must.
- How important is digital communication experience for this apprenticeship?
- A background or experience in digital communication is considered a plus and would be appreciated, as the role involves both offline and online media planning and monitoring.
- Does Air France KLM offer accommodations for apprentices with disabilities?
- Yes, Air France KLM is committed to employing individuals with disabilities, and all apprenticeship contracts, including this one, are open to candidates with disabilities.
- What is the expected duration of the apprenticeship for the Assistant Media Strategist and Buyer role?
- The apprenticeship is offered for a duration of 1 or 2 years, with a strong preference for candidates who can commit to the full 2-year period.
- How should I indicate my apprenticeship schedule (rhythm) in my application?
- You should clearly specify the rhythm of your apprenticeship (e.g., 3 days in company / 2 days at school) in either your CV or your cover letter to help the hiring team understand your availability.