Apprentice Media Strategy and Buying Assistant F/H

Apprentice Media Strategy and Buying Assistant F/H - Air France KLM

As part of its mission, the advertising assistant will participate in defining Air France's communication strategy and implementing the advertising strategy. He/She will be specifically responsible for developing the media strategy, from brief to implementation, constructing media plans, their applications, and their coordination with priority markets (US, Canada, Brazil, Japan, China, Italy, Germany, France, etc.), in direct liaison with the agency responsible for Air France's media space buying and international markets.

This work will be largely dominated by the development and monitoring of offline and online media plans.

He/She will also participate in the international coordination of markets to ensure compliance with Air France's advertising strategy, as well as cost and deadline adherence for each campaign.

He/She will also follow the monitoring of campaign results.

Candidate Profile:

• Apprentice student in Master 1 (apprenticeship contract exclusively)
• Studying at a business school, Celsa, or University
• Seeking an apprenticeship of 1 or 2 years, with a strong preference for 2 years
• The school must be QUALIOPI certified, and the candidate must provide the RNCP code at the first interview.
• Rigorous, autonomous, bilingual, with strong analytical and synthesis skills, and good interpersonal skills.
• English is essential (read, written, spoken).
• Previous training or experience in digital communication would be appreciated.
• Please specify the rhythm of your apprenticeship on your CV or cover letter.
• In accordance with Air France's commitments to employment for people with disabilities, our apprenticeship contracts are open to all.

Key skills/competency:

• Media Strategy
• Media Buying
• Advertising Strategy
• Communication Strategy
• Digital Communication
• Campaign Management
• International Coordination
• Data Analysis
• Synthesis Skills
• English Fluency