LA Kings - Sr. Director, Business Intelligence ...
@ AEG Worldwide

El Segundo, California, United States
On Site
Posted 15 days ago

Your Application Journey

Personalized Resume
Apply
Email Hiring Manager
Interview

Email Hiring Manager

XXXXXXXX XXXXXXXXXXX XXXXXXXX***** @aeg.com
Recommended after applying

Job Details

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, they host more than 160 million guests, promote over 10,000 shows and present 22,000+ events worldwide. AEG is committed to innovation, artistry, and community, leveraging 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, and a premier ticketing platform to create memorable moments.

Job Summary

The Sr. Director, Business Intelligence & Customer Analytics will advance the organization's data and analytics ecosystem to drive revenue growth, enhance fan engagement, and optimize the customer lifecycle. The role involves architecting BI, CRM, and CDP platforms to transform data into actionable insights for marketing, audience growth, and sales enablement.

Essential Functions

  • Develop and manage an enterprise-wide analytics infrastructure with dynamic dashboards and predictive models.
  • Lead strategy and execution of CRM, CDP, and ESP systems for unified fan identity.
  • Partner with marketing to create data-driven campaign strategies and personalized communications.
  • Collaborate with ticketing and sales teams to build and refine automated lead nurturing workflows.
  • Drive enterprise KPI measurement, data governance and compliance (GDPR, CCPA) protocols.
  • Manage and mentor a high-performing team of data analysts, CRM managers, and technical specialists.

Education & Experience

BA/BS in Marketing Analytics, Business Intelligence, Information Systems or related field; Advanced Degree preferred. 8-10 years of relevant experience in analytics, CRM strategy or customer journey roles, with sports, entertainment, or digital media experience preferred.

Skills and Abilities

  • Expertise in MS SQL with familiarity in other scripting languages and data platforms.
  • Proficiency in BI tools (Tableau, Power BI) and predictive data modeling.
  • Strong understanding of email, app, and SMS engagement tactics.
  • Experience with Salesforce, Microsoft Dynamics, Tealium, Segment, or Adobe Experience Platform.
  • Excellent communication and presentation skills.
  • Team player in a fast-paced and innovative environment.
  • Flexibility for weekends, nights, and holidays as required.

Compensation & Benefits

Base Salary: $155,200 - $180,000 with eligibility for bonus under current bonus plan requirements. Benefits include comprehensive medical, dental, vision, paid time off, life insurance, parental leave, 401k with match, and more.

Key skills/competency

Sr. Director, Business Intelligence & Customer Analytics, Analytics, CRM, CDP, Predictive Modeling, Data Governance, Dashboarding, MS SQL, Tableau, Leadership

Apply without a personalized resume

How to Get Hired at AEG Worldwide

🎯 Tips for Getting Hired

  • Customize your resume: Align experiences with BI and CRM integrations.
  • Highlight technical skills: Emphasize SQL, Tableau, and predictive modeling.
  • Research AEG Worldwide's culture: Understand their sports and entertainment focus.
  • Prepare for interviews: Demonstrate leadership and strategic insights.

📝 Interview Preparation Advice

Technical Preparation

Review SQL and BI tool fundamentals.
Practice predictive modeling techniques.
Study CRM and CDP platform integrations.
Learn data governance and compliance standards.

Behavioral Questions

Describe a time you led a team.
Explain handling tight project deadlines.
Discuss cross-department collaboration efforts.
Outline adapting to fast-paced environments.

Frequently Asked Questions