NA Senior Commercial Marketing Manager (Connectivity & Service)
Advanced Sterilization Products · United States
- Hybrid
- Full-time
- $175,000 / year
- United States
Tailored resume — keyword-matched to this role.
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Job highlights
- Owns North America connectivity ecosystem.
- Develops commercial strategy and GTM.
- Drives customer implementation and adoption.
- Enables sales and service teams.
- Tracks key performance indicators.
About the role
Position Summary
The NA Senior Commercial Marketing Manager (Connectivity & Service) is the commercial owner of ASP’s connectivity ecosystem in North America. This role focuses on surgical instrument tracking systems, ITS workflows, cloud-based connectivity platforms, and connected capital devices. It sits at the intersection of marketing, IT, service, cybersecurity, and clinical workflow to ensure scalable adoption and reliable performance of ASP’s connected solutions. The candidate will lead commercial strategy, onboarding, field enablement, and GTM execution for ASP’s cloud-connected services, partnering with Upstream Product Management, IT, R&D, Service, and healthcare IT teams. Experience with surgical instrument tracking systems, sterile processing/OR workflows, technical integration, cybersecurity, SaaS platforms, and connectivity troubleshooting is essential. This leader will also partner with Field Service and remote support teams to ensure uptime and seamless customer experiences.
Duties and Responsibilities
Platform, Connectivity & Vendor Leadership
- Serve as the US commercial owner for connectivity platforms (Sonar SPM, Censis) and other integrations, including cloud-based interoperability.
- Partner with IT, Service, and Upstream PM on connectivity troubleshooting, root-cause analysis, release readiness, and implementation pathways.
- Lead the commercial integration of SaaS and cloud-based connectivity offerings, including architecture, customer onboarding, and adoption measurement.
- Translate cybersecurity requirements into customer-facing messages, supporting customer risk assessments and technical reviews with IT Security.
- Act as primary commercial liaison with external ITS vendors, managing roadmap alignment and value realization.
Commercial Strategy & Go-to-Market Leadership
- Build and execute downstream strategies for Connectivity & Service, covering capital, software, consumables, and subscription models.
- Lead GTM strategy for new connected features, software releases, cloud enhancements, and new integrations.
- Craft differentiated value propositions for IT, clinical leadership, sterile processing, perioperative services, and supply chain.
- Own messaging for cybersecurity posture, data flows, cloud architecture, uptime, and reliability.
- Develop and execute voice of customer initiatives to drive strategy, sales enablement, and marketing.
Customer Implementation, Integration & Adoption
- Partner with Service, IT, Sales, and Clinical to deliver a seamless connectivity implementation pathway: discovery → IT intake → integration → validation → training → activation.
- Create field-ready technical guidance on connectivity setup, troubleshooting, network prerequisites, integration logic with SPM/Sonar and Censis, cloud connectivity workflows, and instrument tracking system usage.
- Ensure connectivity and service issues are integrated into commercial messaging and Field Service readiness.
Sales & Field Enablement
- Build an enablement suite including integration one-pagers, troubleshooting guides, cybersecurity FAQs, pricing/packaging tools, cloud-readiness guides, competitive positioning, and ROI models.
- Train Sales, Service, and Clinical teams on connected products, covering cybersecurity basics, cloud concepts, integrations, and clinical workflow impacts.
- Support account planning, opportunity acceleration, and technical deal support.
KPI Ownership & Business Performance
- Define and track KPIs such as connectivity attach rate, time-to-activation, integration uptime, cloud platform utilization, software subscription metrics, and field escalation trends.
- Own Quarterly Business Review (QBR) performance stories and commercial insights.
Cross-functional Leadership
- Collaborate with cross-functional leaders to create, socialize, and steer a team supporting the NA strategy, business, and customers.
- Influence cloud connectivity features, cybersecurity updates, and integration roadmaps with Upstream PM and IT.
- Ensure Service teams are prepared for each release with field-ready technical and commercial guidance.
- Act as a change agent, championing the transformation to a connected device + SaaS ecosystem.
Training & Education
- Partner with the Clinical Education team, sales, KOLs, Vendors, and Global team to develop and deploy training to the NA sales team.
- Create excitement and enthusiasm for connectivity and service, driving engaged training through spotlights and ad hoc learning.
- Embody being a trusted partner to sales and customers through hands-on partnership in the field and virtually.
Qualifications
6+ years of experience in marketing and content creation or 3 years of healthcare SW/SAAS sales, healthcare IT experience, etc.
Key skills/competency
- Connectivity Ecosystem Management
- Surgical Instrument Tracking Systems
- Cloud-Based Connectivity Platforms
- Go-to-Market Strategy
- SaaS Product Marketing
- Cybersecurity Requirements
- Field Enablement
- Value Proposition Development
- Customer Implementation
- Cross-functional Leadership
Skills & topics
- Senior Commercial Marketing Manager
- Connectivity Marketing
- Service Marketing
- Healthcare IT
- SaaS Marketing
- Cloud Connectivity
- Cybersecurity
- Go-to-Market Strategy
- Product Management
- Sales Enablement
- Sterile Processing
- Surgical Instrument Tracking
- Marketing Manager
- Commercial Marketing
- North America
- Advanced Sterilization Products
- Fortive
How to get hired
- Tailor your resume: Highlight experience with ITS workflows, cloud platforms, and SaaS products relevant to Advanced Sterilization Products.
- Craft a compelling cover letter: Emphasize your understanding of cybersecurity, customer value propositions, and cross-functional collaboration for this Senior Commercial Marketing Manager role.
- Prepare for behavioral questions: Be ready to discuss your experience in leading GTM strategies and driving adoption of connected services.
- Research ASP's mission: Understand how their sterilization and disinfection solutions protect patients and align your application with their values.
- Showcase technical acumen: Demonstrate your ability to translate complex technical integrations into clear customer benefits for connectivity solutions.
Technical preparation
Study ITS workflows and cloud platforms.,Understand SaaS architecture and cybersecurity.,Familiarize with instrument tracking systems.,Practice translating technical details to value.
Behavioral questions
Describe leading a go-to-market strategy.,How do you drive adoption of new technology?,Tell me about a complex integration challenge.,How do you collaborate with IT and Service teams?
Frequently asked questions
- What specific surgical instrument tracking systems does Advanced Sterilization Products (ASP) use for their connectivity solutions?
- Advanced Sterilization Products utilizes systems such as Sonar SPM and Censis, among others, as part of their connectivity ecosystem. The role of the Senior Commercial Marketing Manager involves managing and marketing these and other applicable surgical instrument tracking systems to ensure their seamless integration and adoption within healthcare facilities.
- What is the expected experience level for the Senior Commercial Marketing Manager (Connectivity & Service) role at ASP?
- The role requires a minimum of 6 years of experience in marketing and content creation, or alternatively, 3 years of experience in healthcare SW/SaaS sales or healthcare IT. This ensures candidates have a strong foundation in relevant commercial and technical aspects.
- How does cybersecurity factor into the Senior Commercial Marketing Manager role at Advanced Sterilization Products?
- Cybersecurity is a critical component of this role. The Senior Commercial Marketing Manager must translate cybersecurity requirements into customer-facing messages, work with IT Security on risk assessments and technical reviews, and own messaging around the cybersecurity posture of connected solutions.
- What are the key performance indicators (KPIs) for the Connectivity & Service role at ASP?
- Key performance indicators for this position include connectivity attach rate, time-to-activation, integration uptime, cloud platform utilization, software subscription metrics (SaaS), and field escalation trends. The role involves owning the QBR performance story and commercial insights related to these metrics.
- What is the typical career progression for a Senior Commercial Marketing Manager at Advanced Sterilization Products?
- While specific paths vary, successful Senior Commercial Marketing Managers at ASP often progress into broader leadership roles within commercial marketing, product management, or business unit leadership. The experience gained in driving strategy, GTM execution, and cross-functional collaboration provides a strong foundation for advancement within Fortive.
- How does Advanced Sterilization Products foster a culture of continuous learning and growth for its employees?
- Advanced Sterilization Products, as part of Fortive, emphasizes a culture of continuous learning and growth. This is supported through the Fortive Business System (FBS), opportunities for advancement, and a focus on problem-solving and innovation, encouraging employees to develop their skills and make a difference.