NA Commercial Marketing Manager (Capital Equipment)

NA Commercial Marketing Manager (Capital Equipment)

Position Summary

The North America Commercial Marketing Manager (Capital Equipment) is responsible for supporting strategic marketing initiatives, driving commercial execution, and fostering cross-functional collaboration to increase market share, revenue, and customer satisfaction within the LTS capital portfolio. This role will support the Senior Marketing Manager LTS to achieve the category’s overall targets, acts as a vital link between global marketing strategy and field activities, ensuring that ASP’s LTS capital solutions address the changing needs of healthcare providers and align with overall business goals.

Duties And Responsibilities

Under general direction and in accordance with all applicable government laws, regulations and ASP policies, procedures and guidelines, this position:

• Strategic Planning & Execution: Assist in developing and implementing U.S. marketing plans for the Low Temperature Sterilization capital in alignment with global strategy. Support market research activities, including gathering competitive insights and customer feedback to inform campaigns. Help track key performance indicators (KPIs) and prepare reports on campaign effectiveness.
• Commercial Enablement: Collaborate with Sales to create and update marketing tools, messaging, and training materials that support field execution. Assist in developing sales collateral and value propositions tailored to customer segments. Provide support for account planning and customer engagement initiatives.
• Product & Portfolio Support: Coordinate with Global Marketing, R&D, and Regulatory teams to ensure accurate product positioning and readiness for launches. Support tactical activities for product launches, such as creating tools, email campaigns, and social media content. Monitor product performance and compile feedback for internal review.
• Customer Engagement & Insights: Assist with Voice of Customer (VOC) initiatives by collecting and organizing feedback. Support customer training and education programs in partnership with Clinical and Education teams. Help prepare materials for industry events and customer meetings.
• Cross-Functional Collaboration: Act as a point of coordination between U.S. Commercial, Global Marketing, Sales, and other teams to ensure alignment on messaging and priorities. Support communication and logistics for product launches and customer visits.
• Operational Support: Help manage marketing timelines and vendor relationships. Maintain accurate documentation of marketing activities and ensure compliance with regulatory requirements. Assist with forecasting and demand planning for the category.
• Forecasting & Operational Excellence: Manage forecasting, demand planning and segmentation in partnership with operations and sales. Experience w/ salesforce and Power BI.
• Marketing Content Development: Work with MarComm and external agencies to produce marketing content such as brochures, presentations, videos, and training materials. Ensure all materials align with brand guidelines and support the compliance approval process.
• Sales Enablement Support: Assist in planning and executing commercial programs, promotions, and campaigns. Support digital marketing initiatives, lead generation activities, and trade show preparation. Help review sales funnels and participate in ride-alongs when needed.
• Product Launch & Business Planning: Support go-to-market (GTM) planning for new product launches, including coordinating cross-functional activities. Assist in preparing quarterly business review (QBR) presentations and performance summaries.
• Communication & Presentation: Prepare clear and concise marketing materials for internal and external audiences. Assist in developing presentations for sales meetings and leadership updates.
• Brand Stewardship: Ensure marketing materials and campaigns follow ASP’s brand guidelines and messaging. Monitor brand consistency across channels and customer touchpoints.
• Event Support: Assist in planning and coordinating content for national sales meetings and commercial events. Support logistics, speaker preparation, and post-event follow-up.
• Additional Duties: Perform other tasks as assigned to support the marketing team.

Qualifications

Education:

• High School or Equivalent
• Associate’s Degree
• Bachelor’s Degree
• Master’s Degree
• PhD Degree
• Bachelor’s degree in Marketing, Communication, or a related field, or equivalent experience

Years Of Related Experience

• 2+ years of experience in marketing and content creation

Knowledge, Skills, Abilities, Certifications/Licenses, And Affiliations:

(Include any required computer skills, regulatory knowledge, certifications, licenses, languages, cognitive and behavioral abilities etc.)

• Bachelor’s degree in marketing, Business, Life Sciences, or related field; MBA preferred.
• 2+ years of experience in healthcare or medical device marketing, preferably in infection prevention or consumables.
• Proven track record of successful product launches and commercial strategy execution.
• Strong analytical, communication, collaboration and project management skills.
• Ability to work cross-functionally and influence without direct authority.
• Aptitude to make data driven decisions.
• Knowledge to leverage MS suite of solutions (excel, powerpoint, etc)
• Preferred experience using showpad, salesforce, powerBI and other sales enablement and marketing tools

Company Overview

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care. We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating. Fortive: For you, for us, for growth.

About Advanced Sterilization Products

ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology. ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.

Equal Opportunity Employer

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Key skills/competency

• Marketing Strategy
• Commercial Execution
• Cross-functional Collaboration
• Sales Enablement
• Product Launch
• Market Research
• Content Development
• Customer Engagement
• Project Management
• Data Analysis