Director of Discoverability SEO

Director of Discoverability SEO

We are seeking a forward-thinking Director of Discoverability AEO/SEO to lead how our brand is surfaced, understood, and trusted across search engines and AI-powered answer platforms. As search behavior rapidly evolves toward conversational, voice, and zero powered answer platforms, this role will ensure our content remains authoritative, accurate, and highly visible.

This is an enterprise leadership role with responsibility for defining strategy, driving adoption, and influencing how discoverability is embedded across content, marketing, communications, and digital experience teams.

Duties and Responsibilities:

• Own the enterprise discoverability strategy across traditional SEO and emerging AI-driven answer engines (e.g., featured snippets, voice, conversational search).
• Set standards and best practices for structured data, semantic optimization, and content clarity across all digital properties.
• Lead cross-functional collaboration with SEO, content, communications, analytics, and technology teams to operationalize AEO at scale.
• Define success metrics and reporting, building dashboards and translating insights into clear recommendations for business and content leaders.
• Stay ahead of industry shifts, including AI search platforms, zero-click experiences, and evolving search engine behaviors.
• Establish governance to ensure discoverability practices align with brand, accessibility, and data privacy standards.
• Evangelize discoverability excellence through education, enablement, and executive-level storytelling.
• Additional duties as assigned.

Skills and Competencies:

• Proven success optimizing for featured snippets, structured data, and AI-driven search environments.
• Deep understanding of semantic search, technical SEO and search platform evolution.
• Experience influencing cross-functional teams without direct authority.
• Strong analytical, communication, and stakeholder management skills.
• Hands-on experience with enterprise SEO platforms (e.g., BrightEdge, Conductor, SEMrush, Ahrefs).
• Experience managing direct reports (technical SEO, content strategist).

Minimum Qualifications:

• 7–10+ years of experience in SEO, content strategy, or digital experience optimization, including enterprise-scale implementations.

Preferred Qualifications:

• Experience in a regulated or complex industry (e.g., home services, financial).
• Familiarity with CMS platforms and enterprise content workflows.
• Understanding of natural language processing (NLP) and its impact on search.
• Ability to influence senior leadership and drive change across departments.

Location:

This position sits at our offices in Irving, TX or corporate headquarters in Boca Raton, FL. We follow a 4 days onsite and 1-day remote schedule.

Travel:

Occasionally, less than 25%

Los Angeles Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Philadelphia Applicants: Background checks will be conducted during the employment process. Any information will be reviewed through an individualized assessment in accordance with the Philadelphia Fair Criminal Record Screening Standards Ordinance.

ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at jobs.adt.com/diversity to learn more.

Key skills/competency

• Director of Discoverability SEO
• SEO Strategy
• AI-driven Search
• Featured Snippets
• Structured Data
• Semantic Search
• Technical SEO
• Cross-functional Collaboration
• Stakeholder Management
• Enterprise SEO Platforms