Creative Strategist

Creative Strategist - Adsteroid

The Creative Strategist plays a key role in Adsteroid's clients' advertising performance. They are responsible for the design, management, and optimization of creative strategies, in close collaboration with the media and production teams. Their goal is to transform performance data into effective, testable, and scalable creative concepts.

Missions

• Creative Strategy: Develop data-driven creative strategies based on consumer insights and business objectives. Define communication approaches consistent with clients' marketing strategies. Build and manage a creative testing roadmap.
• Analysis & Optimization: Analyze the performance of creatives (CTR, CPM, ROAS...). Identify areas for improvement and formulate concrete recommendations. Ensure continuous iteration of creative concepts.
• Scripting and Ad Copywriting: Write performance-oriented advertising scripts (UGC, videos, voice-over, hooks, ad copy). Adapt messages based on target audiences, maturity levels, and platforms. Develop multiple script variations from a single concept. Translate product benefits into clear, differentiating, and conversion-focused messages.
• Production Management: Write creative briefs for production teams. Monitor content production and ensure its quality. Ensure consistency between strategy, message, and deliverables.
• Internal Collaboration: Work in coordination with media teams (Account Managers, Media Buyers). Share insights and contribute to improving overall performance.
• Internal Contribution: Participate in structuring creative processes. Contribute to sharing best practices and learnings within the team.

Skills

Hard Skills

• Good knowledge of advertising platforms (Meta, TikTok, Google Ads).
• Mastery of creative testing and performance analysis logics.
• Solid writing and copywriting skills.
• Ability to structure a creative strategy.
• Proficiency with tools like Meta Ads Manager, Google Sheets, Notion.

Soft Skills

• Rigor and analytical mindset.
• Curiosity and learning ability.
• Teamwork skills.
• Attention to detail and high standards for deliverables.
• Clarity in written and oral communication.

How to Apply

To apply, please fill out this form: https://tally.so/r/2ELvVM

Key skills/competency

• Creative Strategist
• Advertising Performance
• Creative Strategy
• Data Analysis
• Copywriting
• Media Platforms
• Content Production
• Optimization
• Consumer Insights
• Performance Marketing