Principal Marketing Data Governance Analyst

Principal Marketing Data Governance Analyst at ADP

ADP is hiring a Principal Marketing Data Governance Analyst to support and maintain robust data governance practices for their Sales and Marketing teams. The role ensures data reliability and consistency for strategic marketing initiatives including Multi-Touch Attribution (MTA).

Key Responsibilities

• Define & Track Critical Data Elements (CDEs) across marketing.
• Perform system & process analysis and recommend governance improvements.
• Collaborate across marketing, sales operations, and data teams.
• Support stakeholder awareness on data quality metrics and governance measures.
• Develop and maintain governance frameworks, data lineage documentation, and training programs.
• Act as a data steward to resolve quality issues.

Requirements

• Bachelor's degree or equivalent experience.
• Proven track record in data governance framework implementation.
• CRM and sales/marketing platform knowledge preferred.
• Strong business analysis, communication, and problem-solving skills.
• Experience with data lineage, metadata management, and data stewardship.

Preferred Qualifications

• Expertise in SQL, data visualization, and data analysis.
• Familiarity with tools like Collibra and Alation.
• Certifications in data governance or data management.

ADP Culture & Benefits

Join a dynamic, inclusive team focused on transformation, collaboration, and delivering real user outcomes. Enjoy an environment that values curiosity, learning, ownership, and community giving back.

Key skills/competency

• Data Governance
• Marketing Strategy
• CRM
• Data Stewardship
• SQL
• Data Lineage
• Process Analysis
• Collaboration
• Training
• Problem-solving