VP, Global Customer Marketing

The Opportunity

The Vice President, Global Customer Marketing will lead Adobe’s customer-focused marketing strategy, crafting how our customers discover, understand and engage with Adobe’s offerings, delivering growth across our customer audiences. This executive leader will define and deliver breakthrough marketing plans that span flagship campaigns, evergreen programs, and content innovation. The goal will be elevating Adobe’s brand and deepening customer connection.

This role calls for a visionary strategist and practical practitioner who inspires teams and drives outcomes while partnering across Adobe’s business units to accelerate impact at scale. The leader partners deeply across Adobe’s business units to accelerate impact. Reporting directly to the Chief Marketing Officer, they manage a team of Senior Directors and Directors who lead marketing teams for key customer groups. This team collaborates closely with product, marketing centers of excellence, content and creative teams to deliver best in class marketing using today’s technologies.

The ideal candidate is a forward-looking marketing executive who combines strategy, creative sensibility, and operational excellence. They are known as a strong collaborator working across business units and marketing channel specialists.

What You'll Do

• Architect and deliver global marketing plans across Adobe’s portfolio with impactful campaigns, always-on content, and tentpole activations. The focus is to drive awareness, trial, adoption, usage, and long-term retention.
• Establish the vision and operating framework for Adobe’s global customer marketing team, converting company priorities into distinct decisions by customer group, product, and region.
• Serve as a core business partner to product, regional, and channel leaders—co-owning growth objectives and helping build roadmaps, positioning, and go-to-market plans.
• As Adobe’s “Customer Zero”, work across teams to employ Adobe’s tools to deliver on-brand creative and content that is personalized and at scale.
• Provide feedback to Adobe collaborators to innovate and deliver the next generation of AI driven marketing products.
• Lead the team to build clear and compelling marketing plans tailored to customer groups with regional alignment.
• Hold teams accountable for delivering strategic, insights-led plans covering the full funnel across regions and touchpoints.
• Build a high-performance culture within Customer Marketing that values ownership, experimentation, and high standards for craft and impact.
• Make data a default: use insight, experimentation, and performance metrics to build investments, optimize programs, and clearly demonstrate marketing’s contribution to the business.
• Connect strategy to execution by working closely with product, channel, regional, and creative teams to turn market intelligence and customer insight into actionable plans.
• Align cross-functional teams around a shared strategy, clear roles, and disciplined execution across marketing activities.
• Represent Customer Marketing in Executive meetings, delivering alignment on priorities, trade-offs, and the marketing roadmap across the company.
• Manage investment and resources with rigor—partnering with Finance, Operations, and Agency Management to optimize spend, improve return on investment, and scale what works.
• Lead with a flexible approach and sharp judgment inspiring teams as they navigate transformation and change.

What You’ll Need To Succeed

• 18+ years of progressive leadership experience in marketing, go-to-market strategy, cross-channel management with a proven record of driving business impact at scale.
• 8+ years of executive-level people leadership, including developing senior leaders and leading cross-functional teams.
• Deep expertise in coordinated marketing, campaign orchestration, customer lifecycle management, and brand strategy across a global product portfolio.
• Experience with marketing technology and AI driven tools that realize effective and efficient marketing activities.
• Strategic and analytical approach, with the ability to translate business objectives into actionable marketing plans and measurable outcomes.
• Outstanding leadership presence, collaboration, and communication abilities, with the capacity to impact the highest levels both inside and outside the organization.
• Established track record functioning in complex, matrixed environments, promoting coordination across multiple business units and locations.
• Experience managing large budgets and resource portfolios, with a focus on efficiency, effectiveness, and innovation.
• Growth mindset, good judgment, and the ability to encourage teams through transformation and change.

Key skills/competency

• Customer Marketing Strategy
• Global Marketing Leadership
• Brand Strategy
• Campaign Orchestration
• Customer Lifecycle Management
• Marketing Technology
• AI-Driven Marketing
• Go-to-Market Strategy
• Cross-functional Collaboration
• Executive Leadership