SEO Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We empower everyone—from emerging artists to global brands—with what they need to design and deliver exceptional digital experiences! We’re passionate about helping people create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We are committed to hiring the very best and creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We believe new ideas can come from everywhere in the organization, and the next big idea could be yours!

The Opportunity

Adobe is seeking a strategic SEO Manager to lead organic search efforts for Adobe Firefly's content strategy. This role is crucial for unlocking growth opportunities, refining content strategy, and ensuring Firefly remains the leading solution for photo and imaging workflows. It combines SEO strategy, content optimization, content creation, and analytics to boost search visibility and drive meaningful engagement.

As part of our team, you will be instrumental in shaping SEO-led content strategies that align with customer intent, search trends, industry best practices, and Adobe’s broader marketing goals. You will collaborate closely with various marketing teams to ensure strategies align with team and business priorities.

What You'll Do

• Develop and implement a content-focused SEO strategy for Adobe Firefly to enhance visibility and drive organic traffic growth.
• Conduct deep keyword research and search intent analysis, utilizing tools like Ahrefs and Google Search Console, to inform strategic content decisions.
• Improve existing content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and industry best practices.
• Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.
• Develop data-led hypotheses to refine content structure, optimize search intent alignment, and ensure long-term visibility.
• Analyze SEO performance, identify key trends, report on impact, and spot opportunities to expand content efforts.
• Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO), ensuring Photoshop content adapts to emerging search landscapes.
• Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts.

What You Need To Succeed

• 5+ years of SEO experience, with a strong emphasis on content strategy SEO.
• Expertise in essential SEO tools such as Ahrefs, Google Search Console, and various content optimization platforms.
• A strong analytical approach, demonstrated by experience using SEO analytics to develop content strategies and measure their impact.
• Proven experience developing SEO-friendly content in collaboration with content marketing and UX teams, with a focus on funnel optimization.
• Ability to analyze keyword trends, forecast performance, and accurately report on core SEO metrics.
• Strong interpersonal and communication skills, with comfort in presenting SEO insights and recommendations across diverse teams.
• Previous content writing and editorial experience is a valuable plus.

Key skills/competency

• SEO Strategy
• Content Optimization
• Keyword Research
• Search Intent Analysis
• Ahrefs
• Google Search Console
• Content Creation
• Performance Reporting
• UX Collaboration
• Generative Engine Optimization (GEO)