Senior Social Intelligence Analyst

Our Company

Changing the world through digital experiences is what Adobe’s all about. We empower everyone—from emerging artists to global brands—with the tools to design and deliver exceptional digital experiences. We are passionate about enabling people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with customers across every screen.

We are on a mission to hire the very best, committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We believe new ideas can come from anywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Reporting to Adobe’s Director of Social Intelligence & Community Management, the Senior Social Intelligence Analyst will apply social intelligence data to support key programs, initiatives, and social content strategy. This role involves monitoring Adobe’s brand and products on social media, helping to build our approach to proactive and reactive social listening, and identifying social and cultural trends.

What you'll do

• Use social tools to surface and analyze online conversations and trends related to Adobe's brand, products, and industry.
• Build custom social intelligence dashboards and reports to share real-time insights on brand health, affinity, relevant conversations, cultural moments/trends, and the industry landscape.
• Sift through millions of data points to surface actionable insights on customer behavior and social media trends.
• Use these insights to identify target audience segments and support strategy development for engagement and attraction.
• Work with multiple APIs and disparate data sets to gather comprehensive information.
• Utilize tools like Sprinklr and Talkwalker to find engagement opportunities, monitor brand sentiment, or flag potential issues.
• Share critical insights with Product, Communications, and Customer Care teams to inform their strategies.

What you need to succeed

• 10 years of experience in leading social listening/intelligence for large organizations with high conversation volumes.
• Extensive experience translating social, cultural, and contextual intelligence insights into actionable strategies.
• Expert-level proficiency with crafting Boolean queries, building dashboards, and evaluating data from social listening tools/platforms, including Sprinklr, Brandwatch, and Talkwalker.
• Robust expertise in crafting insights and actions from social metrics and reporting, including synthesizing results for executive-level audiences.
• Proven track record for seamlessly working across different teams and partners.
• Strong attention to detail and organizational skills.
• Experience driving action and execution during moments of crisis.

Compensation and Benefits

Adobe's compensation reflects the cost of labor across several U.S. geographic markets, and pay varies based on those defined markets. The U.S. pay range for this position is $130,800 - $262,025 annually. In California, the pay range for this position is $181,000 - $262,025. Pay within this range depends on work location and may also vary based on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

Key skills/competency

• Social Listening
• Social Intelligence
• Data Analysis
• Trendspotting
• Boolean Queries
• Sprinklr
• Brandwatch
• Talkwalker
• Executive Reporting
• Cross-functional Collaboration