Senior GTM Strategist

About Adobe

Changing the world through digital experiences is what Adobe’s all about. We empower everyone—from emerging artists to global brands—with the tools to design and deliver exceptional digital experiences. We are passionate about enabling people to create beautiful and powerful images, videos, and apps, transforming how companies interact with customers across every screen.

Adobe is committed to hiring the best and fostering exceptional employee experiences where everyone is respected and has access to equal opportunity. We believe new ideas can come from anywhere within the organization, and your next big idea could be here!

The Integrated Go-to-Market (IGTM) Team

The Integrated Go-to-Market (IGTM) team advises Adobe’s senior leadership on strategies to improve market success and customer impact across all lines of business and geographies. Our objective is to consolidate targeted programs and initiatives to deliver high-impact recommendations that help our field teams scale and compete effectively. IGTM’s responsibilities include both strategy creation and collaborating with the broader organization to scale, roll out, and manage strategic changes. Today, Adobe leads the way in enabling customers’ digital transformation and new experience-led business models.

Your Role as a Senior GTM Strategist

As a Senior GTM Strategist, you will meticulously inspect all aspects of Adobe's Go-to-Market approach. You will be an integral part of a high-performing team, developing insights and recommendations through robust data analysis, close collaboration with field and product organizations, market research, design thinking, employee interviews, and other advanced techniques. A crucial part of this role involves partnering directly with sales teams to pinpoint areas for improvement in GTM strategy and its execution. You will have opportunities to work cross-functionally to establish systems, processes, and programs that enhance sales performance through GTM effectiveness and reduce friction for both customers and internal teams. You will frequently structure recommendations, act as a key partner to senior decision-makers in product and sales, and drive these recommendations to successful conclusions.

You will contribute to unifying various SAAS and Enterprise GTM models across Adobe, collaborating with diverse teams including Sales, Pre-Sales Marketing, Product, Professional Services, and Sales Operations. Additionally, you will help scale the IGTM team by refining methodologies and leading key engagements and business initiatives.

At Adobe, you will thrive in an exceptional work environment consistently recognized globally by numerous “best places to work” awards. You will be surrounded by colleagues dedicated to mutual growth through our unique Check-In approach, where ongoing feedback flows freely. If you seek to build a impactful career, Adobe is the place for you, working alongside some of the world's most creative, analytical, authentic, and inspiring individuals.

What You Need To Succeed

• 5+ years of enterprise marketing or SaaS experience: In Strategy, Sales Operations, Product, Consulting, or Pre-Sales.
• Market & Product Knowledge: A passion for digital experiences and/or cloud technology, with a deep understanding of either Adobe’s Experience Cloud or Creative Cloud and competitive cloud-based experience stacks.
• GTM Experience: Intimate understanding of a SaaS customer lifecycle, sales cycles, and the key drivers of sales success.
• Problem Solving: Outstanding problem-solving and analytical skills, including talent for conducting research, analyzing data, developing hypotheses, and crafting effective recommendations focused on the biggest opportunities. Possess a high degree of intellectual curiosity and ability to absorb new concepts quickly.
• Workstream Ownership: Ability to independently coordinate with teams across the business to identify needs for successful workstream completion, then driving work to completion and ensuring successful hand-offs, education, and measurement.
• Collaboration & Communication: Strong interpersonal skills with the ability to work effectively cross-functionally and with people at all levels. Ability to communicate complex ideas effectively verbally and in writing.
• Project Management: Ability to prioritize and balance multiple priorities in a dynamic and constantly evolving work environment.

Desirable But Not Essential

• MBA or equivalent advanced degree.
• Experience creating GTM strategies along with a practical understanding of the technologies and tactics necessary for execution.
• Technology sales experience.
• Experience in management consulting.

Compensation & Benefits

Our compensation reflects the cost of labor across several U.S. geographic markets, with variations based on defined markets. The U.S. pay range for this position is $148,900 - $271,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can provide specific salary range details for the job location during the hiring process. For example, in California, the pay range is $187,500 - $271,500; in New York, $187,500 - $271,500; and in Illinois, $168,100 - $243,400.

At Adobe, sales roles’ starting salaries are expressed as total target compensation (TTC = base + commission), with short-term incentives via sales commission plans. Non-sales roles’ starting salaries are base salary, with short-term incentives in the form of the Annual Incentive Plan (AIP).

Additionally, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Key skills/competency

• GTM Strategy
• SaaS Lifecycle
• Enterprise Marketing
• Sales Operations
• Product Strategy
• Market Research
• Data Analysis
• Problem Solving
• Cross-functional Collaboration
• Project Management