Senior Enterprise Social Media Content Strategist @ Adobe
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Job Details
Overview
Adobe is changing the world through digital experiences, empowering everyone from emerging artists to global brands to design and deliver exceptional digital experiences. As a Senior Enterprise Social Media Content Strategist, you will partner with our corporate social team to drive compelling B2B content across owned and paid social channels.
Key Responsibilities
Social Media Strategy & Execution:
- Manage and write B2B content, especially for LinkedIn.
- Collaborate to develop a detailed social strategy aligned with business objectives.
- Work with influencers and creative teams to amplify Adobe's brand message.
- Maintain an editorial calendar for broader campaigns.
- Monitor trends in AI content consumption and LLM optimization.
Content Optimization & Re-purposing:
- Enhance each piece of content through re-purposing across channels.
- Tailor content for platform-specific standards and audience needs.
- Organize a content library for reference and reuse.
Video Content Strategy:
- Partner with video producers to create short-form video content.
- Develop and support a cohesive YouTube strategy.
Analytics & Reporting:
- Track and analyze content performance using analytics tools.
- Generate reports with insights and recommendations.
- Use data to inform future strategies.
Qualifications
Candidates should have 8–10 years of experience in social media management, digital marketing, or content strategy. A strong understanding of B2B marketing on platforms like LinkedIn, experience with paid media sponsorships, video content creation, and AI/LLM optimization is required. Excellent writing, editing, and storytelling skills along with proficiency in social media and analytics tools are essential.
Additional Information
Adobe offers competitive compensation and adheres to various state-specific notices for compliance. Adobe is an Equal Employment Opportunity employer committed to inclusion and accessibility.
Key skills/competency
- social media
- content strategy
- B2B
- digital marketing
- analytics
- video content
- AI
- LLM
- editorial calendar
- creativity
How to Get Hired at Adobe
🎯 Tips for Getting Hired
- Research Adobe's culture: Study their mission, values, and recent news.
- Tailor your resume: Highlight relevant social media strategy experience.
- Customize your cover letter: Address B2B and digital marketing skills.
- Prepare for analytics questions: Demonstrate data-driven decision making.
- Review job specifics: Understand content repurposing and video strategy.