Job Overview
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Job Description
Our Company
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
We are seeking a skilled and motivated Product Manager, B2B to join our team in Noida. The PM will be responsible for defining, prioritizing, and delivering high-quality digital experiences on Adobe Target. Collaborate with development, design, marketing, and business teams to meet customer needs and business goals.
About Adobe Target
Adobe Target is the industry-leading experimentation and personalization platform, enabling businesses to deliver optimized, AI-driven experiences across web, mobile, and emerging channels. Target powers real-time decisioning, advanced testing, and personalization at scale, helping brands maximize engagement and conversion through data-driven insights and automation.
Role Overview
We are looking for a Product Manager, B2B to define and deliver the next generation of Adobe Target capabilities. You’ll join the Optimization & Personalization Product Management team, which is focused on building AI-powered experimentation and personalization workflows that integrate seamlessly with Adobe Experience Cloud and emerging agentic AI solutions. Your work will accelerate customer experience optimization for thousands of global brands.
What You’ll Do
- Shape the Future of Optimization: Create compelling proposals and product strategies that address customer needs and drive measurable business outcomes in collaboration with product, engineering, and go-to-market teams.
- Lead Competitive and Market Analysis: Research industry trends in experimentation, personalization, and AI-driven optimization to inform roadmap priorities and maintain Adobe’s leadership position.
- Define and Deliver Roadmaps: Partner with cross-functional teams to build a roadmap that advances Target’s capabilities in areas like agentic AI, experimentation and real-time personalization.
- Translate Customer Needs into Requirements: Define detailed requirements based on deep understanding of customer jobs-to-be-done, focusing on workflows for experimentation, personalization, and AI-driven decisioning.
- Collaborate Across Adobe Ecosystem: Work closely with other product managers, architects, and engineering leaders to deliver integrated solutions across Adobe Experience Cloud, including AJO, AEM, CDP and CJA.
- Drive Adoption and Continuous Improvement: Engage with early adopters, iterate quickly, and champion new capabilities to accelerate customer success and platform adoption.
Qualifications
Education & Experience: Bachelor’s degree, MBA or advanced degree preferred. 3-5 years of product management experience, ideally in a SaaS or enterprise software.
Technical & Domain Expertise: Strong understanding of experimentation frameworks, personalization strategies, and AI/ML concepts. Familiarity with cloud platforms, APIs, and integration patterns.
Skills & Competencies: Proven track record of scaling successful products. Proven ability to define product vision and translate complex technical capabilities into clear business value. Excellent collaboration and communication skills to work across engineering, design, and business teams. Strong analytical and problem-solving skills with a data-driven mindset.
Preferred: Experience with Adobe Experience Cloud products (Target, AJO, AEM, CJA).
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours!
Key skills/competency
- Product Management
- Experimentation Frameworks
- Personalization Strategies
- AI/ML Concepts
- SaaS/Enterprise Software
- Cloud Platforms & APIs
- Roadmap Definition
- Cross-functional Collaboration
- Market Analysis
- Data-driven Decision Making
How to Get Hired at Adobe
- Research Adobe's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor, especially their commitment to "Adobe for All" and AI innovation.
- Customize your resume for Product Manager, B2B: Highlight experience with SaaS/enterprise product management, AI/ML concepts, experimentation, and personalization. Use keywords from the job description.
- Demonstrate Adobe Target expertise: If possible, showcase familiarity with Adobe Experience Cloud products (Target, AJO, AEM, CDP, CJA) and your ability to define clear business value from technical capabilities.
- Prepare for problem-solving interviews: Practice explaining how you'd define detailed requirements, build roadmaps, and drive adoption, focusing on data-driven decision-making.
- Emphasize collaborative spirit: Be ready to discuss how you've successfully partnered with engineering, design, and marketing teams to deliver integrated, high-quality digital experiences.
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