Principal Digital Strategist, High Tech - Software

About the Opportunity

Adobe is at the forefront of digital innovation, raising the bar with powerful solutions for the creative and marketing ecosystem like Creative Cloud, Experience Cloud, Firefly, and Express. Adobe’s Digital Strategy Group partners with C-level executives to shape bold digital transformation agendas. We advise on customer-centric growth strategies, GTM reinvention, and experience-led innovation across industries. Adobe has long been a catalyst for change—helping organizations unlock new business models powered by data, design, and technology.

We’re hiring a Principal Strategist to lead our Software practice, the largest portfolio in our High-Tech business. You’ll serve as a trusted advisor to senior leaders at top software companies and hyperscalers, guiding them through transformation initiatives to grow revenue, improve operational efficiency, and reinvent customer experience. The Principal Strategist will also enable customers on the value of AI and how to integrate the new capabilities into their workflow.

This is a high-impact leadership role with visibility across Adobe’s executive team, product organization, and global customer base. You’ll shape the future of Adobe’s strategic engagements in Software and elevate our presence in the market through thought leadership.

What You’ll Do

• Executive advisory: Build and sustain C-suite relationships. Provide expert guidance on how to plan and execute large-scale transformation.
• Engagement leadership: Design and deliver high-impact consulting engagements—from customer journey to GTM strategy and operating models—guiding clients to jointly define use cases, sequence roadmaps to maximize value, and plan for org readiness and change management.
• Own your sector: Own the growth and evolution of Adobe’s software portfolio in close collaboration with Sales, Technical Pre-Sales, Marketing and Customer Success. Drive pipeline development, shape offerings, and mentor a high-performing team.
• Thought leadership: Develop original thought leadership focused on emerging trends, use cases, and innovation in software drawing from experience, research, and client engagement. Represent Adobe as a speaker at Adobe, partner and third-party industry events.
• Sales partnership: Collaborate with Adobe’s sales leadership to shape strategic deals, define value propositions, and accelerate customer success.

What You Need To Succeed

• 15+ years in strategy consulting and/or client-side digital & customer experience transformation.
• Track record of influencing C-suite leaders and cross-functional teams to take bold action by anticipating disruptive market trends and making the rational & emotional case for change (CFO business case, compelling vision, competitive risks, etc.).
• Strong people leader who enjoys motivating & mentoring individuals to help them unlock potential.
• Experience with Adobe Experience Cloud and/or comparable digital marketing solutions.
• Strong executive presence, workshop facilitation, and client communication skills, with ability to engage and inspire senior leaders.
• Extreme passion for solving customer problems at all stages of their lifecycle from pre-sales to adoption and value realization.
• Strong familiarity with technologies that enable digital experience transformation (e.g., enterprise content supply chain, marketing automation, CRM, account-based marketing, paid media).
• Established reputation for sharing insights through published content and public speaking.
• MBA or equivalent degree.
• 7+ years in the Software space strongly preferred.
• Willing to travel for customers as needed (~30% of time).

About Adobe Life

Adobe believes in hiring the very best and that’s why our dynamic working environment has received awards throughout the globe. Recognizing that employees are at the core of our success, Adobe recruits and retains highly qualified and motivated individuals, builds an environment where they can innovate and achieve their best, and rewards them for their performance by giving them an opportunity to share in the company’s success.

When you join Adobe, you can look forward to collaborating with the most genuine people in the industry, working on projects with real purpose, and having immense pride in the products we build and the customers we support. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

Adobe is an equal opportunity employer. We hire hardworking individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, veteran status, cultural background or religious beliefs. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All. Learn more about our vision here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Come create experiences that matter at a company that is recognized around the world and hear what our employees are saying about their career experiences on the Adobe Life blog

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Compensation Information

The total compensation package includes base salary, annual bonus, and equity. The salary range below reflects the base component and may vary based on experience, skills, and location. The U.S. pay range for this position is $148,900 -- $271,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $187,500 - $271,500

In Washington, the pay range for this position is $169,400 - $245,300

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Key skills/competency

• Digital Transformation Strategy
• Customer Experience (CX) Strategy
• Go-to-Market (GTM) Strategy
• Software Industry Expertise
• C-Suite Advisory
• AI Integration
• Business Development
• Consulting Leadership
• Change Management
• Digital Marketing Solutions