Director of B2B Media Strategy

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Growth Marketing & Insights team seeks a collaborative, innovative, and strategic leader to be the Director of B2B Media Strategy, reporting to the Senior Director of Americas Media. In this position, you will develop B2B paid media approaches across key B2B segments. You will assist teams in driving growth through data-informed decisions and lead cross-functional partners in crafting meaningful customer journeys.

You will work closely with the Digital Experience, Digital Media B2B, Go-to-Market, and Sales teams to translate segment priorities into coordinated, customer-led media plans. You will connect strategy with activation, lead performance optimization, and bring a clear, compelling narrative to how our media investments drive business outcomes.

We encourage candidates who bring curiosity, a growth mindset, and a dedication to building positive relationships. If you’re passionate about elevating B2B media and enabling teams to do their best work, we’d love to meet you.

What you’ll do

Cross-Functional Leadership & Collaboration

• Partner with B2B executive leadership to identify growth opportunities and deliver high-impact media strategies.
• Develop a cohesive B2B paid media strategy in collaboration with Marketing, GTM, and Digital Experience teams.
• Serve as the primary media strategy lead, aligning diverse collaborators and crafting shared clarity across teams.
• Strengthen relationships with media agencies, publishers, and technology partners to ensure operational excellence.
• Coach and mentor a high-performing team, encouraging innovation, collaboration, and continuous learning.

Coordinated Media Strategy & Activation

• Develop and implement segment-specific media strategies aligned with business and audience needs.
• Manage Account-Based Marketing (ABM) and performance marketing efforts that drive faster pipeline and revenue expansion.
• Coordinate planning, execution, and optimization of multi-channel media campaigns including digital, social, programmatic, and search.
• Partner with internal and external teams to launch thoughtful, consistent, and effective campaigns.

Performance Insights & Optimization

• Define important metrics and measurement frameworks that demonstrate media impact and encourage ongoing improvement.
• Collaborate with analytics and marketing operations to develop insights that build future strategy.
• Use testing methodologies and experimentation to drive performance, efficiency, and return on investment.

What you’ll need to succeed

• Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree a plus).
• More than 10 years of experience directing B2B media strategy, preferably within large enterprise organizations.
• 15+ years in paid media planning and execution across digital channels.
• Proven success building and optimizing high-impact B2B media programs at scale.
• Extensive knowledge in ABM, digital media, programmatic strategy, and performance marketing.
• Ability to navigate large, matrixed organizations with confidence and empathy.
• Strong analytical skills with the ability to translate insights into clear recommendations.
• Experience leading cross-functional teams and influencing without direct authority.
• Excellent communication, relationship-building, and collaborator management skills.

Key skills/competency

• B2B Media Strategy
• Paid Media Planning
• Cross-Functional Leadership
• Account-Based Marketing (ABM)
• Performance Marketing
• Digital Media Campaigns
• Programmatic Strategy
• Analytics & Insights
• Stakeholder Management
• Campaign Optimization