Digital Strategy Analyst Financial Services

Our Company

Changing the world through digital experiences is what Adobe’s all about. We empower everyone—from emerging artists to global brands—to design and deliver exceptional digital experiences! We’re passionate about helping people create beautiful and powerful images, videos, and apps, and transforming how companies interact with customers across every screen.

We are dedicated to hiring the very best and creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We believe new ideas can come from anywhere in the organization, and your big idea could be next!

The Opportunity

The Digital Strategy Group (DSG) collaborates with C-level and senior leadership at Adobe’s Enterprise customers to craft strategies for customer-experience transformation and digital innovation. In this role, you will advise senior leaders at leading retail banks, regional banks, credit unions, card networks, and wealth & asset management firms on digital strategy, customer-experience transformation, and data-driven growth.

Our engagements leverage Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments, business cases, high-level architecture assessments, and other techniques to deliver high-impact recommendations. We also contribute a deep industry perspective to the organization, providing vision, published thought leadership, and aligning the ecosystem on an overall industry go-to-market strategy.

What You’ll Do as a Digital Strategy Analyst Financial Services

As a Digital Strategy Analyst Financial Services, you will partner with executives from Adobe’s largest and most strategic financial services customers and Adobe sales leadership to drive alignment around a vision for how Adobe’s technology can modernize customer acquisition, onboarding, servicing, and cross-sell journeys while improving operational efficiency and compliance. You will play a key role in leading cross-functional workstreams supporting strategic Adobe sales pursuits across Tier-1 and leading regional financial institutions.

In close collaboration with a cross-functional team of experts from consulting, financial services, and technology backgrounds, you will contribute to rigorous analyses, insight development, and the delivery of executive-level recommendations. You will support customers in identifying and prioritizing GenAI and agentic use cases—such as personalized content generation, intelligent next-best-action orchestration, AI-assisted service workflows, and automated, compliance-ready content operations—and contribute to business cases and value models that quantify the impact of AI-driven productivity, faster time-to-market, improved conversion, and reduced operational cost. The role also supports the development of executive narratives and roadmaps that integrate data platforms, content supply chains, and AI orchestration into a cohesive, scalable operating model.

What You Need To Succeed

• Bachelor’s degree in Business, Marketing, Economics, Engineering, or an equivalent field
• 2-3 years of management/technology consulting or digital agency experience, preferably in digital strategy
• Interest in business strategy, technology, analytics, or experience design demonstrated through coursework, extracurricular activities, or work/internship experience
• Foundational understanding of Generative AI concepts, including large language models, AI-assisted content generation, and intelligent automation, and how these capabilities apply to marketing, servicing, and operations in regulated industries
• Ability to translate emerging AI capabilities into business use cases, experience improvements, and operational efficiencies rather than purely technical features
• Interest in how agent-based workflows can coordinate tasks across marketing, service, compliance, and content teams to accelerate execution and reduce manual effort
• Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Strong interpersonal skills with the ability to work effectively with people at all levels
• Ability to communicate sophisticated ideas both verbally and in writing
• High degree of intellectual curiosity and ability to absorb new concepts quickly
• Willingness to travel up to 20%

Key skills/competency

• Digital Strategy
• Financial Services
• Customer Experience Transformation
• Generative AI
• Business Case Development
• Data Analysis
• Strategic Planning
• Client Engagement
• Project Management
• Regulatory Compliance