Digital Strategist

Role Summary

Are you a dreamer with a passion for crafting outstanding user experiences? At Adobe, we are looking for a Digital Strategist who will play a pivotal role in developing and delivering user-centered experience strategies that drive measurable business outcomes. This is your opportunity to work on world-class projects, collaborate with highly skilled talent, and make a significant impact!

The Digital Strategist, Customer Experience (UX Strategy) focuses on UX strategy, systems thinking, and visual storytelling. You will turn customer insights, data, and business goals into clear experience guidance and engaging visual stories. Collaborating with senior strategists, UX and visual designers, researchers, and cross-functional partners, you will help develop the experience vision and direction—not only deciding what to build but explaining why it matters and how it brings value. You will communicate ideas using experience models, journey maps, frameworks, and diagrams that align partners and guide progress.

Success in this role means making complex experience ecosystems clear, practical, and scalable, while explicitly linking experience decisions to performance, feasibility, and business impact.

What You’ll Do

• Apply human-centered thinking and UX strategy principles to frame experience challenges and opportunities across journeys, channels, and platforms.
• Convert research, data, and business context into experience principles, journey frameworks, and strategic recommendations.
• Evaluate experience options through a UX lens, considering usability, clarity, accessibility, emotional impact, and long-term scalability.
• Build visually structured, decision-ready artifacts such as journey maps, service blueprints, conceptual models, ecosystem diagrams, and experience frameworks.
• Demonstrate strong visual judgment—clear hierarchy, layout, flow, and narrative structure that guides understanding.
• Partner closely with UX and visual designers, ensuring strategy intent is reflected in experience and build execution.
• Translate ambiguous business and experience questions into structured UX strategy approaches, including hypotheses, options, and implications.
• Make informed assumptions when information is incomplete, clearly articulating trade-offs, risks, and UX implications.
• Balance experience vision with practical considerations such as delivery complexity, operational impact, and performance outcomes.
• Communicate strategy through clear, visual storytelling, tailored to executives, designers, product teams, and technical partners.
• Link experience decisions to business value, customer outcomes, and measurable success criteria.
• Share progress, insights, and recommendations in a concise, structured way that enables confident decision-making.

Portfolio Expectations

Candidates should be prepared to share a portfolio of UX strategy work that demonstrates how they think, structure problems, and communicate visually. This role does not require high-fidelity UI or visual build execution, but it does require strong experience-build thinking and visual communication.

Your portfolio should show examples of:

• Journey maps, experience frameworks, service blueprints, or ecosystem models
• Strategic materials that distinctly transform insights into experience pathways and advice
• Visual storytelling that simplifies complex systems, platforms, or organizational challenges
• Work that connects user needs, business goals, and experience outcomes
• Slides or artifacts built for executive or collaborator alignment, not just internal analysis

We’re especially interested in seeing:

• How you structure ambiguity
• How you visually explain experience strategy
• How your work influenced decisions, alignment, or execution

At Adobe, you will be immersed in an outstanding work environment that is recognized globally. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you are looking to build meaningful change, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Key skills/competency

• UX Strategy
• Human-centered Design
• Journey Mapping
• Visual Storytelling
• Systems Thinking
• Experience Design
• Business Outcomes
• Stakeholder Alignment
• Data Analysis
• Conceptual Modeling