AI Product Manager

The Opportunity

Adobe Firefly Enterprise is redefining how global brands create, scale, and govern content through generative AI. We are building a customer-embedded product innovation engine – one that rapidly prototypes, validates, and scales generative AI workflows with the world’s most influential brands.

As a Forward Deployed AI Product Manager, you will partner directly with Fortune 500 creative, marketing, and content teams to uncover high-value co-innovation opportunities, design 0→1 GenAI solutions, validate real-world feasibility, and translate customer insights into product strategy.

This hybrid role combines AI product strategy, rapid experimentation, customer discovery, and hands-on collaboration with engineering. You will move seamlessly between creative ideation, technical feasibility, real-world business value, and iterative product refinement.

You will play a critical role in shaping the future of Firefly Enterprise.

What You’ll Do

Customer-Embedded Product Discovery

• Lead discovery with enterprise customers to understand creative workflows, content ops challenges, and GenAI opportunities.
• Identify high-value use cases through structured problem framing, journey mapping, and experimentation planning.
• Translate ambiguous customer needs into clear hypotheses, success metrics, and value propositions.

0→1 Product Innovation

• Partner with Forward Deployed Engineers to design and deliver rapid prototypes, proofs-of-concept, and early-stage GenAI apps.
• Develop user flows, prompts, and interaction models for Firefly-based creative automation workflows.
• Validate product-market fit by running iterative test cycles with real campaigns and creative pipelines.

Solution Accelerators & Roadmap Influence

• Convert discovery insights and working prototypes into product requirements, PRDs, and roadmap recommendations for the core Adobe Product team.
• Identify common patterns and needs across customers to inform platform investments and Solution Accelerators.
• Act as a bridge between customers and Adobe’s Product, Engineering, and Research teams.

Strategic Communication & Value Narrative

• Present findings and recommendations to C-level stakeholders, both customer and internal.
• Build clear, compelling narratives around GenAI opportunity spaces, results, and future direction.
• Influence roadmap decisions through quantified insights, adoption data, and value realization metrics.

Cross-Functional Leadership

• Partner closely with AI Engagement Managers, Forward Deployed Engineers, Product, and Engineering.
• Ensure customers experience clarity, speed, and consistent communication throughout their innovation journey.
• Drive alignment between customer value and Adobe’s long-term product vision.

What You Bring

Required

• 7+ years in Product Management, Applied AI, Innovation, or adjacent hybrid roles.
• Experience launching AI/LLM-powered products or 0→1 features.
• Ability to translate enterprise challenges into actionable product direction.
• Comfort working in highly ambiguous, fast-paced customer environments.
• Strong storytelling, executive communication, and structured thinking.
• Familiarity with creative workflows, content automation, or marketing tech.

Preferred

• Experience in Forward Deployed, Solutions PM, or Field PM roles.
• Background in AI consulting, innovation labs, or strategy (McKinsey/BCG/Bain/Accenture).
• Familiarity with Adobe Creative Cloud, Firefly, AEM, or similar ecosystems.

Success Looks Like

• High-signal product insights adopted into Firefly/GenStudio roadmaps.
• Multiple validated prototypes that drive real customer adoption within weeks.
• Improved customer value realization and ARR through better product alignment.
• Strong, consistent pattern detection and scalable solution frameworks.

Key skills/competency

• Product Management
• Applied AI
• Innovation
• GenAI
• Customer Discovery
• Prototyping
• Roadmap Development
• Executive Communication
• Creative Workflows
• Marketing Technology