Marketing Internship

About the Role: Marketing Internship at adidas

adidas is committed to fostering an inclusive workplace, welcoming applications from diverse backgrounds. As a Marketing Intern, you'll gain hands-on experience in the dynamic world of sports and fashion, contributing to various areas within our brand.

What You'll Do

• Contribute to planning, activation, events, seeding, and Go To Market (GTM) activities.
• Assist in the product creation process, marketing communication strategy, package creation, and campaign execution.
• Conduct comprehensive market, trend, and customer research to inform strategies.
• Build and nurture cross-functional relationships, driving collaborative success.
• Actively suggest improvements and bring enthusiasm for innovative ideas to the team.
• Support briefings, handovers, sample management, and sports marketing event business.
• Engage in Go To Market planning, shaping the brand's success.
• Grow category knowledge by understanding product ranges, market dynamics, and consumer behavior.
• Contribute to key projects aimed at achieving future goals with cross-functional teams.
• Assist in developing marketing plans, analyzing market trends, and coordinating communication activities.
• Manage data, support logistical tasks, assist in sales-related analyses, and handle administrative duties.

What Would Make You a Match

• Currently enrolled as a full-time student in Business Administration, International Business, Sports Management, Marketing, Communication, or a similar field with a focus on Sports/Fashion.
• Fluent in English (written and spoken); German language skills are a plus.
• Proficient in MS Office.
• Strong interest and passion for Sport and/or Lifestyle & Fashion.
• Possess project management skills and the ability to work on multiple tasks and project streams simultaneously.
• Demonstrated ability to work collaboratively with various colleagues and stakeholders.
• Strong product/market analysis skills for Category Management & Go To Market.

What's In It For You

• Employee discounts on adidas products.
• Opportunities to attend and participate in on-campus events and sponsored adidas events/games.
• Structured training and development, including access to LinkedIn Learning, Language Training, and the adidas Learning Portal.
• Possibility to join our mentorship program, networking opportunities, or employee resource groups.
• Experience an international intern community and work environment.
• Regular development conversations as part of your role.
• Inspiring campus with canteens, cafes, reflection rooms, and sport facilities including an on-site gym (25€/month) and many more sports facilities.
• Company sports program with classes and events focusing on sports and mental health.
• Flexible and agile working arrangements (40% home office possible).
• Monthly gross allowance: non-compulsory internship 2,350.00€, compulsory internship 1,780.00€ (net will be the same).

Eligibility

• Enrolled as a full-time student for the complete duration of the internship.
• Alternatively, in the gap year between Bachelor and Master’s degree (only applicable to EU citizens due to working permit regulations).
• Candidates in their penultimate year of study preferred (maximum one year to graduate after the internship).
• Availability for the full duration of the internship: September 2026 – March 2027.
• Ability to relocate to Herzogenaurach, Germany, for the full duration of the internship.

Key Facts

• Application Deadline: March 1st, 2025, 11:59 PM CET.
• Start Date: September 1st, 2026.
• Duration: 6 months (September 1st, 2026 – February 28th, 2027).
• Location: adidas Headquarters in Herzogenaurach (near Nuremberg).

Next Steps

• Submit your CV and the adidas 1-pager in the same language as the job description.
• Successful candidates will be invited to a video interview.

Application Task | adidas 1-Pager

Instead of a cover letter, submit a 1-page PDF answering the prompt: Show us who you are and what “You Got This” means to you. This is your opportunity to think creatively, express your authentic self, and convey your passion for joining adidas. The only format requirement is a PDF; content can be print, visual, written, digital, or a link.

Key skills/competency

• Marketing Strategy
• Go-To-Market (GTM)
• Campaign Execution
• Market Research
• Consumer Insights
• Project Management
• Cross-functional Collaboration
• Data Analysis
• MS Office Suite
• Event Planning