Digital Marketing Consultant Marketing Analytics
@ Adesso SE

Hamburg, Hamburg, Germany
€70,000
On Site
Full Time
Posted 3 hours ago

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XXXXXXXXX XXXXXXXXXXX XXXXXX****** @adesso.com
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Job Details

About the Role

Join adesso, one of the top IT workplaces in Germany, and help clients optimize their core business processes by implementing smart, customized IT solutions. As a Digital Marketing Consultant Marketing Analytics, you will work with clients to design digital analytics strategies and enhance performance evaluations for web and app projects.

Your Responsibilities

  • Develop strategies with clients to plan Digital Analytics solutions.
  • Implement tag management and tracking systems using advanced tools.
  • Create reports and interactive dashboards for online marketing teams.
  • Conduct internal and external trainings on analytics topics.
  • Advise clients on expanding and optimizing their tracking capabilities.

Your Profile

  • Experience with analytics tools such as Piwik PRO, Matomo, or Google Analytics.
  • Expertise in online marketing including SEO, SEA, Social Media, and Marketing Automation.
  • Solid technical understanding of web technologies and tools like Google Search Console or Google Ads.
  • Knowledge of Server Side Tag Management, 1st Party Tracking, and Consent Management platforms.
  • Strong communication skills in German and English.

Our Promise

At adesso, you will find a collegial, family-like atmosphere where team spirit and mutual respect define our work culture. With extensive training offers and a transparent career model, your professional development is continuously supported, whether in the office or working from home.

Key skills/competency

  • Digital Marketing
  • Marketing Analytics
  • Tracking Systems
  • SEO
  • SEA
  • Tag Management
  • Dashboard Reporting
  • Web Technologies
  • Consent Management
  • Communication
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How to Get Hired at Adesso SE

🎯 Tips for Getting Hired

  • Customize your resume: Tailor skills to digital marketing analytics.
  • Highlight tool expertise: Emphasize Google Analytics and tag management.
  • Showcase communication skills: Demonstrate bilingual proficiency.
  • Prepare case studies: Detail successful client projects.

📝 Interview Preparation Advice

Technical Preparation

Review analytics tool documentation (Google Analytics, Piwik PRO).
Practice setting up tag management systems and tracking codes.
Familiarize with dashboard creation using data visualization tools.
Study web technologies and server side tracking setups.

Behavioral Questions

Describe a challenging client engagement.
Explain your approach to teamwork.
Discuss a time you solved a technical problem.
Share how you manage project deadlines.

Frequently Asked Questions