Digital Producer, Contract Employee

Who We Are

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.

Job Summary

A Digital Producer, Contract Employee (known at the Ad Council as a Digital Product Manager) at the Ad Council works with their Reporting Manager (Senior Director, Director, and/or VP) to implement the digital product strategy and roadmap for a subset of Ad Council campaigns. We are looking for a talented, passionate digital professional who wants to help us build best in class digital products for social good. In this role, you will get to work with the top advertising, digital, social and media agencies in the country as well as talented web developers and user experience leaders in the field. You will be part of a team that values innovation, collaboration and is passionate about our end users.

You will work on projects ranging in size and scope from managing the production of a landing page to robust websites with many interactive features. Digital products include: websites (mobile first, accessible), mobile apps, chatbots, ongoing website maintenance and optimization, campaign toolkit websites and other internal Ad Council projects. You will manage the development and optimization of products that either live on Craft CMS, Sanity.io, our enterprise CMS – Brightspot, or microsites that live within a campaign sponsor’s website or on their servers.

Compensation And Length Of Engagement

This is a contract employee role. This means that, while the position is at all times one of “at will employment”, the Ad Council anticipates at present that the employment length would be approximately 6 months.

Depending on experience, the compensation for this position is $7,500 - $8,000 monthly, paid semi-monthly. Contract employees receive a W-2 for tax reporting purposes and will be eligible to participate in limited benefits and paid time off. We are also open to this role being a fully remote position; working East Coast hours.

What You’ll Do

• Work collaboratively with designers, copywriters, account, developers and other teams on social good digital products
• Work with external vendors on content strategy, user experience, design and development
• Develop SOWs and timelines and deliver products within scope and budget
• Creation and day-to-day management of the project plan keeping track of milestones, budget and tasks using our work management platform Asana
• Content management of our campaign sites including copy, imagery, QA tracking and translation updates
• Support Reporting Manager in creating campaign digital product strategy and product roadmaps that will bring the strategy to fruition.
• Drive the execution of the roadmap and deliver against campaign KPIs and objectives with Reporting Manager
• Communicate effectively to the larger campaign and cross-functional teams to keep everyone informed of progress
• Monitor analytics tracking and identify opportunities for optimizations
• Work with research and analytics teams to establish digital product KPIs and ensure that they are being achieved
• Work on other digital product team initiatives such as managing our external UX committee or monitoring trends and testing tools within the AI space

What You Bring

• 3+ years in project management
• 2+ years of digital product management experience
• Experience implementing digital strategies
• Familiar with Google Analytics
• Strong oral and written communication skills
• Experience working on websites with any CMS platforms
• Exercise good judgment; operate with warmth, a collaborative approach and ‘can do’ mindset while working in a remote environment
• Previous experience prioritizing tasks and meeting deadlines while handling several projects
• Ability to work with colleagues and projects in the East Coast time zone (if remote)

Qualities Of a Standout Candidate

• Ad Agency experience
• Familiar with Google Tag Manager and Pixel implementation
• Familiar with website accessibility standards and best practices
• Experience working with any enterprise-level CMS
• Design/Production background with an interest in UX
• Strong ideation skills coupled with the ability to communicate and influence stakeholders.
• Ability to collaborate and build successful relationships across multiple functions and business areas

Key skills/competency

• Digital Product Management
• Project Management
• Content Management Systems (CMS)
• Google Analytics
• Digital Strategy
• User Experience (UX)
• Vendor Management
• KPI Tracking
• Stakeholder Communication
• Website Accessibility