Senior Digital Campaign Manager

Job Description

The Digital Campaign Manager is responsible for the end-to-end orchestration of marketing campaigns across email, digital, and direct mail channels. This role involves planning, executing, and optimizing campaigns across various platforms. The Campaign Manager liaises with clients and internal teams to ensure seamless communication and coordination. They work with external partners to support execution and ensure the timely delivery of all campaign components. The Digital Campaign Manager must think strategically—beyond task execution—to drive meaningful results.

Responsibilities

Key responsibilities include establishing campaign plans, assigning ownership, coordinating tasks, conducting quality control, and resolving issues related to timing, quality, and performance. The Digital Campaign Manager also partners closely with data segmentation and measurement teams to support full‑cycle campaign management.

What you will do:

• The Digital Campaign Manager oversees Acxiom’s campaign delivery, owning the end-to-end process. This process usually involves several steps.
• Establish campaign plans with timelines, deliverables, and responsibilities.
• Coordinate responsibilities with all stakeholders.
• Coordination of task completion and handoffs across internal/external participants.
• Perform quality control to ensure inputs, creatives, and response data meet campaign requirements.
• Resolve issues in timing, quality, performance, etc. and escalate as necessary.
• Email campaigns involve file management, creative assets, HTML coding and testing between partners and clients for marketing and analytics.
• Digital campaigns involve utilizing various onboarders, transformation of data, distribution of data files to partners for clients to engage in marketing and analytics.

Qualifications

What you will need:

• Bachelor’s degree and/or professional certification and a minimum of 2 years of relevant experience.
• Strong verbal and written communication and presentation skills, with both internal colleagues and external clients.
• Proficient in Acxiom platforms and internet technologies, with a strong desire to enhance technical knowledge.
• Extremely proactive, highly organized, with proven ability to manage multiple tasks.
• Ability to prioritize and focus, with strict attention to detail.
• An understanding and interest in the practical application of email and digital marketing.
• Experience with HTML and basic coding skills.
• Sound knowledge of productivity tools such as MS Office, Word, Excel, and PowerPoint, as well as collaboration and project management tools.
• Sound knowledge of database structure and management practices.
• Great team player, know when to lead and when to follow.
• Extended work hours may be required to complete deliverables.
• Flexibility for multitasking on many occasions.

What will set you apart:

• Digital Marketing Experience
• Email Marketing Experience
• Onboarder Platforms or CDP Experience

Key skills/competency

• Digital Campaign Management
• Email Marketing
• Digital Marketing
• Data Segmentation
• Marketing Analytics
• HTML Coding
• Project Management
• Client Communication
• Acxiom Platforms
• Database Management