Google Ads Executive

Job Overview

We are looking for a detail-oriented and results-driven Google Ads Executive with 6 months to 1 year of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate should have a solid understanding of the Google Ads platform, keyword research, campaign optimization, and performance tracking to generate high-quality leads and maximize ROI.

Key Responsibilities

• Plan, create, manage, and optimize Google Ads campaigns across Search, Display, and Performance Max.
• Conduct keyword research to identify relevant, high-intent search terms.
• Write engaging ad copy and create effective ad extensions to improve CTR and ad performance.
• Monitor campaign budgets, bidding strategies, and day-to-day performance.
• Analyze key performance metrics including CPC, CTR, Conversion Rate, and CPA.
• Perform A/B testing on ads and landing pages to improve campaign outcomes.
• Implement and monitor conversion tracking using Google Tag Manager and Google Analytics.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with SEO and Content teams to align paid and organic marketing strategies.
• Stay updated with the latest Google Ads trends, policies, and best practices.

Required Skills

• Working knowledge of the Google Ads platform
• Understanding of keyword research tools and techniques
• Knowledge of conversion tracking and Google Analytics
• Basic understanding of landing page optimization
• Strong analytical and problem-solving abilities
• Proficiency in Excel or Google Sheets
• Good communication and reporting skills

Preferred Qualifications

• Google Ads Certification (preferred but not mandatory)
• Experience managing lead generation campaigns
• Basic understanding of B2B marketing

Key skills/competency

• Google Ads
• Paid Advertising
• Campaign Management
• Keyword Research
• PPC
• CTR
• CPA
• Google Analytics
• Performance Tracking
• Lead Generation