Growth Lead

Growth Lead

Activate Talent is seeking a hands-on Growth Lead to own paid acquisition across Meta and Google, while also driving performance creative strategy. This is an opportunity to be directly involved in campaign building and optimization, not just managing an agency.

What You’ll Do

• Build and optimize campaigns yourself.
• Develop testing roadmaps.
• Brief and shape high-converting creative.
• Analyze performance deeply and make decisive calls.
• Be responsible for profitable customer acquisition and scalable growth.

What You’ll Own

1. Paid Media Execution (Meta + Google)

• Plan and manage budgets across Meta and Google.
• Structure accounts for efficient testing and scale.
• Own retargeting + prospecting strategy.
• Launch and optimize campaigns daily/weekly.
• Manage CAC, AOV, LTV: CAC targets.

2. Creative Strategy & Performance Briefing

• Develop a structured creative testing roadmap (hooks, angles, formats).
• Write clear, conversion-focused creative briefs for designers/UGC creators.
• Partner with the brand to ensure performance creative feels premium.
• Analyze creative performance at a granular level (hook rate, hold rate, thumbstop, CVR).
• Systematically iterate winning concepts.

3. Testing & Experimentation

• Design structured tests (offer tests, landing page tests, audience tests).
• Build a hypothesis-driven experimentation framework.
• Identify scalable winning patterns vs one-off wins.
• Continuously improve blended efficiency.

4. Reporting & Insights

• Own weekly and monthly growth reporting.
• Track channel-level and blended performance.
• Identify leading indicators (CTR, CPC, CVR shifts).
• Translate data into clear strategic recommendations.

What Success Looks Like

• Predictable, scalable new customer acquisition.
• CAC within target guardrails.
• Strong creative testing velocity.
• Clear visibility into what drives incremental growth.

Who You Are

• 5–8+ years in DTC media buying.
• Deep hands-on experience buying media on Meta and Google.
• Strong creative intuition + analytical rigor.
• Obsessed with testing and iteration.
• Can operate independently without a heavy structure.
• Understands premium brand positioning (not just discount-driven growth).

Bonus Points

• Experience scaling fashion/apparel brands.
• Strong understanding of the merchandising impact on paid.
• Experience working with creators/UGC pipelines.

Key skills/competency

• Paid Media
• Meta Ads
• Google Ads
• Growth Marketing
• Creative Strategy
• Performance Marketing
• A/B Testing
• CAC
• Customer Acquisition
• DTC