Ecommerce Brand Manager
Activate Talent
Job Overview
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Job Description
About Activate Talent
A consumer-focused product company specialising in innovative solutions across household, wellness, and lifestyle categories. They value creativity, data-driven decision-making, and strong brand storytelling. The company primarily sells to brick and mortar and is looking to grow their ecommerce BTC business.
Scope of the Role
The Ecommerce Brand Manager will manage end-to-end brand operations on Amazon, TikTok Shop, Temu, Ebay and other platforms while contributing to social content initiatives such as Instagram campaigns. This hybrid role blends marketplace management, performance optimisation, and creative brand execution. Responsibilities include driving sales growth, improving listing performance, setting up items, overseeing product launches, and strengthening brand presence across Amazon and social platforms.
Duties and Responsibilities
- Manage day-to-day brand operations across platforms like Amazon Seller Central.
- Develop and execute growth strategies to increase revenue and ranking.
- Oversee listing optimisation including keyword research, SEO updates, photography briefs, A+ content and storefront improvements.
- Coordinate product launches, pricing strategies, promotions, and inventory planning.
- Monitor KPIs such as TACOS, CTR, CVR, session growth, and organic rank.
- Collaborate with PPC partners or internal ads teams to improve campaign performance.
- Analyse market trends, competitor movement, and consumer insights to identify opportunities.
- Build creative briefs for images, lifestyle shoots, infographics, and video content.
- Hire freelance content creators for videos, lifestyle photos, and other content.
- Support Instagram strategy with creative ideation and brand-aligned messaging.
- Work cross-functionally with marketing, logistics, and operations to ensure smooth execution.
- Prepare weekly and monthly performance reports with actionable insights.
Requirements
- 3–5+ years of experience managing Amazon brands on Seller Central.
- At least 1 year of experience managing Temu and TikTok Shop accounts.
- Proven track record scaling 6–8 figure Amazon brands.
- Strong understanding of Amazon SEO, listing optimisation, and ranking strategies.
- Experience with creative campaigns for social media (Instagram preferred).
- Ability to interpret data and convert insights into actionable strategies.
- Understanding of product launch frameworks and lifecycle management.
- Familiarity with Amazon tools like Helium10, Jungle Scout, Sellerboard, and DataDive.
- Strong communication skills and cross-functional collaboration.
- Detail-oriented, organised, and capable of managing multiple brands simultaneously.
- Comfortable working in fast-paced, high-growth environments.
Key skills/competency
ecommerce, brand management, Amazon Seller Central, TikTok Shop, Temu, SEO, social media, PPC, product launches, data analysis
How to Get Hired at Activate Talent
- Customize Resume: Tailor your experience to ecommerce brand management.
- Highlight Data Skills: Showcase metrics and performance outcomes.
- Research Activate Talent: Understand company culture and news.
- Prepare Insights: Be ready to talk campaign strategies and KPIs.
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