E-commerce Media Buyer

Job Overview

The E-commerce Media Buyer is responsible for leading and scaling paid social campaigns for a wellness-focused supplement brand. This full-time remote role requires working core hours in the CST time zone, owning campaign strategy and execution to drive profitability for a DTC eCommerce brand while collaborating cross-functionally for creative, budget, and targeting alignment.

Responsibilities

• Lead end-to-end strategy and execution for paid social campaigns (Meta, TikTok, etc.).
• Provide strategic guidance on creatives, audience targeting, and budget allocation.
• Implement advanced testing methodologies in audience segmentation, bidding, and creatives.
• Mentor team members on media buying best practices.
• Deliver weekly performance reviews with actionable insights.
• Stay updated on emerging ad technologies and market trends.

Requirements

• 5+ years of experience in paid social media buying (Meta & TikTok required).
• Proven success in scaling DTC e-commerce brands profitably.
• Strong analytical skills with GA4, UTMs, and attribution modeling.
• Ability to lead strategic initiatives and hands-on execution.

Nice-to-Have

• Experience in the wellness, supplements, or lifestyle space.
• Experience mentoring or training junior team members.

Key skills/competency

• Paid Social
• Campaign Strategy
• Media Buying
• Analytics
• GA4
• Budget Allocation
• Testing Methodologies
• Audience Targeting
• Mentorship
• Emerging Technologies