E-commerce Media Buyer
@ Activate Talent

Hybrid
$120,000
Hybrid
Full Time
Posted 24 days ago

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Email Hiring Manager

XXXXXXXX XXXXXXXXX XXXXXXXX***** @activatetalent.com
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Job Details

Job Overview

The E-commerce Media Buyer is responsible for leading and scaling paid social campaigns for a wellness-focused supplement brand. This full-time remote role requires working core hours in the CST time zone, owning campaign strategy and execution to drive profitability for a DTC eCommerce brand while collaborating cross-functionally for creative, budget, and targeting alignment.

Responsibilities

  • Lead end-to-end strategy and execution for paid social campaigns (Meta, TikTok, etc.).
  • Provide strategic guidance on creatives, audience targeting, and budget allocation.
  • Implement advanced testing methodologies in audience segmentation, bidding, and creatives.
  • Mentor team members on media buying best practices.
  • Deliver weekly performance reviews with actionable insights.
  • Stay updated on emerging ad technologies and market trends.

Requirements

  • 5+ years of experience in paid social media buying (Meta & TikTok required).
  • Proven success in scaling DTC e-commerce brands profitably.
  • Strong analytical skills with GA4, UTMs, and attribution modeling.
  • Ability to lead strategic initiatives and hands-on execution.

Nice-to-Have

  • Experience in the wellness, supplements, or lifestyle space.
  • Experience mentoring or training junior team members.

Key skills/competency

  • Paid Social
  • Campaign Strategy
  • Media Buying
  • Analytics
  • GA4
  • Budget Allocation
  • Testing Methodologies
  • Audience Targeting
  • Mentorship
  • Emerging Technologies
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How to Get Hired at Activate Talent

🎯 Tips for Getting Hired

  • Customize your resume: Highlight relevant paid social and campaign strategy experience.
  • Research Activate Talent: Understand their client, culture, and success stories.
  • Emphasize analytics skills: Showcase GA4, UTMs, and attribution expertise.
  • Practice interview insights: Prepare examples of scaling eCommerce campaigns.

📝 Interview Preparation Advice

Technical Preparation

Review GA4 and UTMs configuration.
Practice media buying platform navigation.
Study audience segmentation strategies.
Analyze case studies on budget allocation.

Behavioral Questions

Describe a campaign strategy success.
Explain handling team mentoring situations.
Discuss challenges during campaign scaling.
Share experience with unexpected market changes.

Frequently Asked Questions