Americas Field Marketing Manager
Actian · United States
- Hybrid
- Full-time
- $95,000 / year
- United States
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Job highlights
- Develop regional marketing plans for lead generation.
- Collaborate closely with sales teams.
- Execute multi-channel marketing campaigns.
- Manage events and digital initiatives.
- Analyze campaign performance and adapt strategies.
About the role
Americas Field Marketing Manager
Responsibilities:
- Develop and execute a regional market-entry and account-based marketing plan to drive lead generation, conversion, and pipeline growth in close collaboration with the AMER sales team.
- Act as the primary marketing liaison to Sales, maintain regular communication to align goals, share updates, and gather feedback.
- Build the market-entry strategy based on overall marketing strategy, sales input, available budget, and marketing capabilities.
- Earn trust and provide guidance to Sales on how to best leverage marketing programs and resources.
- Own the regional marketing plan in partnership with Sales, ensuring alignment and shared accountability.
- Collaborate across the marketing organization to ensure AMER priorities are reflected in broader campaigns and initiatives.
- Plan and execute field marketing activities including events, webinars, digital campaigns, and email marketing — coordinating with agencies and the global marketing team where needed.
- Monitor and report on campaign performance, drawing insights to improve future efforts.
- Advocate for regional needs in global integrated campaign planning, contributing local market insights and trends.
- Adapt corporate programs and content for AMER audiences to ensure local relevance and impact.
- Support strategic account initiatives by aligning marketing efforts to account goals, helping shape and implement an Account-Based Experience (ABX) approach.
- Identify and manage customer advocacy opportunities, working with internal and external stakeholders to capture compelling customer stories.
- Lead AMER-based trade show planning and logistics.
Requirements:
- Bachelor’s degree is required.
- 3–5 years of experience in B2B field marketing, ideally within SaaS or data analytics.
- Proven track record in building and executing regional, multi-channel marketing plans within budget.
- Proficient in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement.
- Strong project management skills with the ability to prioritize and manage multiple deadlines and stakeholders independently.
- Excellent written and verbal communication.
- Experience with short-form content creation (e.g., emails, web copy, blog posts, invites) and hands-on use of digital channels including social and email.
- Comfortable using a variety of MarTech tools to support campaign delivery and reporting.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Key skills/competency
- Field Marketing
- Account-Based Marketing (ABM)
- Lead Generation
- Sales Alignment
- Event Marketing
- Digital Marketing
- Campaign Management
- Marketing Automation
- CRM Systems
- B2B Marketing
Skills & topics
- Field Marketing Manager
- B2B Marketing
- SaaS Marketing
- Data Analytics Marketing
- Lead Generation
- Account-Based Marketing
- Marketing Automation
- CRM
- Event Marketing
- Digital Marketing
How to get hired
- Tailor your resume: Highlight B2B field marketing experience and SaaS/data analytics background. Quantify achievements in lead generation and budget management.
- Showcase MarTech proficiency: Detail your experience with marketing automation platforms and CRM systems for campaign execution and reporting.
- Demonstrate project management: Emphasize your ability to manage multiple priorities, deadlines, and stakeholders effectively.
- Prepare for interviews: Be ready to discuss your strategy for building regional marketing plans and aligning with sales teams.
- Understand AI usage: Be aware that AI tools may be used in the hiring process and inquire about data processing if needed.
Technical preparation
Master marketing automation and CRM platforms.,Practice campaign performance analysis.,Familiarize with digital marketing channels.,Develop ABM strategy skills.
Behavioral questions
Describe a successful regional marketing plan you executed.,How do you align marketing with sales goals?,How do you manage multiple project deadlines?,Tell me about adapting global campaigns locally.
Frequently asked questions
- What is the primary focus of the Americas Field Marketing Manager role at Actian?
- The Americas Field Marketing Manager at Actian is responsible for developing and executing regional marketing plans to drive lead generation, conversion, and pipeline growth in collaboration with the AMER sales team. This includes strategy development, campaign execution, and sales alignment.
- What experience is required for the Americas Field Marketing Manager position at Actian?
- Actian requires a Bachelor's degree and 3-5 years of experience in B2B field marketing, preferably within the SaaS or data analytics industry. Proven success in managing regional, multi-channel marketing plans within budget is essential.
- What marketing technologies are important for this role at Actian?
- Proficiency in marketing automation platforms and CRM systems is crucial for campaign execution, lead tracking, and performance measurement. Experience with various MarTech tools for campaign delivery and reporting is also expected.
- How does this role collaborate with the sales team at Actian?
- The Americas Field Marketing Manager acts as the primary marketing liaison to Sales, maintaining regular communication to align goals, share updates, gather feedback, and provide guidance on leveraging marketing programs. They own the regional marketing plan in partnership with Sales.
- What kind of marketing activities will the Americas Field Marketing Manager be responsible for at Actian?
- The role involves planning and executing field marketing activities such as events, webinars, digital campaigns, and email marketing. This includes adapting corporate programs for local relevance, supporting strategic account initiatives, and managing trade show logistics.
- Does Actian use AI in its hiring process for the Americas Field Marketing Manager role?
- Yes, Actian may use AI tools to assist in parts of the hiring process, like reviewing applications and analyzing resumes. However, these tools supplement human judgment, and final hiring decisions are made by humans.