Digital Marketing Manager

Responsable Marketing Digital L'Envers

Do you want to join a committed fashion brand based in Madrid and work on a meaningful project? Do you want to be part of an ambitious, close-knit team where we build together, with rigor... but always with pleasure?

At L'Envers, we are looking for the person who will lead our digital marketing alongside Julie, the brand's founder. Someone who loves numbers as much as stories. Someone who thinks strategy but isn't afraid to get hands-on. Someone who analyzes, decides, tests, and adjusts continuously.

About L'Envers

Founded by Julie 10 years ago, L'Envers is an artisanal knitwear house based in Spain. We champion a demanding vision: less but better. Radical quality. Transmission. Textile memory. Since ****, we have produced each piece to order, individually, in a small family workshop two hours away from us. A committed, demanding, coherent model. L'Envers is not an opportunistic brand. It is a project of conviction. Today, a new chapter opens. In ****, we are raising funds and integrating a second workshop to produce a selection of our best-sellers in stock, available immediately. A small revolution for us! An assumed risk. A major growth lever.

The Role

During this pivotal period, we are structuring our marketing team to support this new phase of development. We are looking for a full-time, permanent Digital Marketing Manager, based in our central Madrid showroom offices (Malasaña). This role is central: it involves leading L'Envers' digital growth strategically, profitably, and sustainably, at a key moment in our history. Our ambition: to accelerate, structure, and scale while remaining true to our DNA.

Missions

We are looking for a person capable of leading and growing our e-commerce with rigor, attention to detail, and vision.

1/ E-COMMERCE (SHOPIFY)

• Manage digital projects: integration of new tools, technical evolutions, maintenance, and development with our web development agency.
• Orchestrate the launches of collections, capsules, and commercial operations.
• Optimize e-merchandising and user experience.
• Monitor and improve conversion rates and average order value (CRO, A/B testing, heatmaps, cross-selling, up-selling...).
• Supervise the consistency between branding and performance.
• Pilot the customer review management tool (Judge Me).

2/ ACQUISITION AND BRAND AWARENESS

• Supervise our freelancers in charge of paid acquisition (Meta) and SEO strategy (semantic and technical), by monitoring their performance and ensuring alignment with our growth objectives.
• Participate in content production (photo shoots, UGC, influencers).

3/ CRM AND LOYALTY

• Design and manage automation scenarios (Klaviyo).
• Manage e-mailing campaigns (Klaviyo).
• Design, test, and optimize CRM customer journeys (onboarding, repeat purchase, loyalty).

4/ REPORTING AND MANAGEMENT

• Define business and marketing objectives in close collaboration with the team.
• Implement advanced reporting and dynamic dashboards for precise KPI monitoring (Revenue, ROAS, LTV, conversion rate, CLV, etc.).
• In-depth analysis of results and presentation of strategic reviews including concrete analyses and recommendations.
• Ensure data reliability, automation of reporting processes, and identify opportunities for continuous optimization.

5/ STRATEGY AND MANAGEMENT

• Develop a detailed digital marketing plan (objectives, actions, budget, calendar) aligned with the brand's overall strategy.
• Communicate this plan and drive its execution with the teams to ensure proper implementation and achievement of objectives.
• Supervise a marketing/e-commerce intern.

Profile Sought

• 8-10 years of digital marketing/e-commerce experience in a lifestyle/fashion brand or digital agency.
• Highly analytical (proficient with GA4, Shopify, Meta Ads, Google Ads, Klaviyo).
• ROI & profitability culture.
• Ability to manage agencies and service providers.
• Aesthetic and branding sensibility.
• Fluent English (US market is our primary market).
• Based in Madrid (no remote!).

Soft Skills

You are not just joining a brand. You are joining a vision. We are looking for someone:

• Driven by strong convictions about responsible fashion.
• Able to think long-term, beyond trends and opportunistic effects.
• Autonomous and structured.
• Analytical yet intuitive, able to read numbers without losing sight of the meaning.
• Capable of making difficult decisions.
• Comfortable in a demanding environment.
• Resilient in a demanding and transforming environment.
• Constantly learning.
• Direct and honest.
• Comfortable with a test & learn culture. Try. Measure. Adjust.

Why Join L'Envers?

• A consistently profitable brand: Healthy, self-financed growth, without dependence on opportunistic fundraising. We control our development.
• Strong potential to scale: 10 years of existence, a committed community, a proven model, and now a strategic turning point.
• An ambitious and embodied entrepreneurial project: Here, decisions are made quickly. Ideas are tested. Responsibilities are real. You will work at the heart of the project, not in an intermediate layer.
• Direct impact on strategic decisions: The Digital Marketing Manager will be at the center of growth. Investment choices, market prioritization, and budget arbitration will have a concrete and measurable impact.
• A long-term vision: We are building a brand that should still exist in 20 years. Not a fleeting trend!

Package

• Permanent full-time contract, 40 hours/week.
• Based in Madrid with the rest of the team.

Interview Process

• Send CV and portfolio to *****@placeholder-domain.com
• Interview #1: With Julie
• Interview #2: Business case
• Interview #3: With another team member

Key skills/competency

• Digital Marketing
• E-commerce
• Shopify
• SEO
• CRM
• Klaviyo
• Google Analytics
• Meta Ads
• Content Strategy
• Data Analysis