GN - Song - MT - Brand and Creative Strategy - Account Executive - Associate
Accenture services Pvt Ltd · Gurugram, Haryana, India
- On site
- Full-time
- $75,000 / year
- Gurugram, Haryana, India
Job highlights
- Manage client accounts and marketing campaign execution.
- Develop marketing briefs and coordinate asset delivery.
- Collaborate with cross-functional creative and strategy teams.
- Understand client business, brand, and category landscape.
- Learn emerging areas like AI and influencer marketing.
About the role
Brand & Creative – Account Executive Associate
Management Level: CL 12 – Associate
Location: First preference Gurgaon, Else Mumbai or Bangalore
Job Summary
You will be responsible for steering day-to-day account operations and execution of integrated marketing campaigns for assigned clients. This role requires a foundational understanding of marketing and branding, along with the ability to manage multiple workstreams in a fast-paced environment.
You will work closely with Account Manager / Account Director and cross-functional teams (creative, strategy, media, and production) to ensure seamless delivery of projects. The role involves developing marketing and creative briefs, coordinating asset delivery, and maintaining reporting trackers such as JSRs as well as campaign performance dashboards.
As an Account Executive, you will also build an understanding of the client’s business, brand, and category landscape, while contributing to campaign execution and process efficiency. The ideal candidate is detail-oriented, proactive, and eager to learn emerging areas such as social media ecosystems, influencer marketing, and the application of Generative AI in marketing communication workflows.
Roles & Responsibilities
- Support day-to-day client operations and execution of marketing campaigns across channels
- Develop clear and structured marketing and creative briefs aligned with client objectives and brand guidelines
- Coordinate with internal teams (creative, media, strategy) to ensure timely delivery of assets
- Track project progress, maintain JSRs (Job Status Reports), and manage reporting dashboards
- Ensure quality control and adherence to brand guidelines across all deliverables
- Build a strong understanding of client brands, category dynamics, and competitive landscape
- Conduct market research, competitive scans, and where relevant, store visits to gather insights
- Support execution across digital, social, and content-led campaigns, including influencer collaborations
- Stay updated on evolving media landscape, including social platforms, content formats, and emerging trends
- Assist in identifying process improvements to drive efficiency in campaign execution
- Support team in new business pitches, RFPs, and proactive outreach initiatives through research and coordination
- Collaborate with teams to explore and apply Generative AI tools for improving efficiency in briefing, research, and content development
- Proactively communicate updates, flag risks, and ensure alignment across stakeholders
Professional & Technical Skills
- Strong understanding of marketing, branding, and campaign execution processes
- Ability to write clear, structured briefs and coordinate across multiple stakeholders
- Strong organizational and project management skills with high attention to detail
- Working knowledge of digital and social media platforms, including influencer ecosystems
- Strong verbal and written communication skills
- Good research and analytical skills with ability to derive actionable insights
- Willingness to learn and apply Generative AI tools in marketing and content workflows
- Ability to work collaboratively in cross-functional teams in a fast-paced environment
Additional Information
- Opportunity to work on integrated marketing engagements across industries and brands
- Exposure to end-to-end campaign lifecycle including research, strategy, creative, and execution
- Learn and contribute to new business development and pitch processes
- Build foundational consulting skills including structured problem solving and stakeholder management
- Work in a dynamic environment with opportunities to learn emerging marketing technologies and platforms
- Develop understanding of data-driven marketing and campaign effectiveness measurement
- Be part of a collaborative team culture focused on innovation, quality, and continuous learning
Key skills/competency
- Brand Strategy
- Account Management
- Advertising Operations
- Social Media Marketing
- Influencer Marketing
- Content Strategy
- Campaign Execution
- Generative AI Tools
- Marketing Briefs
- Client Relations
Skills & topics
- Brand Strategy
- Account Management
- Advertising Operations
- Social Media Marketing
- Influencer Marketing
- Content Strategy
- Campaign Execution
- Generative AI
- Marketing
- Accenture
How to get hired
- Tailor your resume: Highlight brand strategy and account management skills relevant to Accenture.
- Showcase campaign experience: Detail your involvement in integrated marketing campaigns and execution.
- Demonstrate AI interest: Mention any experience or eagerness to learn Generative AI tools.
- Prepare for interviews: Be ready to discuss client scenarios and problem-solving approaches.
- Research Accenture Song: Understand their creative strategy and consulting services.
Technical preparation
Practice writing marketing and creative briefs.,Familiarize with social media and influencer platforms.,Understand campaign execution and performance tracking.,Explore basic Generative AI tools for marketing.
Behavioral questions
Describe a time you managed multiple project workstreams.,How do you ensure quality and brand consistency?,How do you handle tight deadlines and fast-paced environments?,Explain your approach to understanding a client's brand.
Frequently asked questions
- What are the key responsibilities for a Brand and Creative Strategy Account Executive Associate at Accenture?
- As a Brand and Creative Strategy Account Executive Associate at Accenture, you will manage day-to-day client operations, execute integrated marketing campaigns, develop briefs, coordinate with internal teams, and track campaign performance. You'll also gain insights into client businesses and learn about emerging marketing technologies like Generative AI.
- What are the essential skills required for this Associate Account Executive role at Accenture?
- The essential skills for this role include a strong understanding of brand strategy, account management, advertising operations, and social media marketing. You should also possess good organizational, project management, and communication skills, with a willingness to learn Generative AI tools.
- What 'good to have' skills would make my application stronger for the Accenture Account Executive position?
- Skills that would strengthen your application include experience with influencer marketing, content strategy, campaign execution, and familiarity with Generative AI tools. These demonstrate a broader understanding of modern marketing practices.
- What is the typical career progression for an Associate Account Executive at Accenture?
- Typically, an Associate Account Executive at Accenture progresses to roles like Account Executive, Senior Account Executive, Account Manager, and potentially Account Director, with increasing responsibility in client management and campaign strategy.
- How does Accenture utilize Generative AI in their Brand and Creative Strategy practice?
- Accenture is actively exploring and applying Generative AI tools to enhance efficiency in various marketing workflows, including briefing, research, and content development, as part of their Brand and Creative Strategy practice.
- What are the location options for the Brand and Creative Strategy Account Executive Associate role at Accenture?
- The primary preferred location for this role is Gurgaon. However, candidates may also be considered for positions in Mumbai or Bangalore.
- What kind of clients can I expect to work with as an Account Executive Associate at Accenture?
- As an Account Executive Associate, you will have the opportunity to work on integrated marketing engagements for a diverse range of clients across various industries and brands, gaining exposure to the full campaign lifecycle.