Marketing Platform Auto Associate
Accenture in India · Mumbai, Maharashtra, India
- On site
- Full-time
- $60,000 / year
- Mumbai, Maharashtra, India
Job highlights
- Develop and optimize marketing campaigns using Adobe Campaign Classic.
- Create responsive HTML email templates with personalized content.
- Execute A/B tests to enhance campaign performance.
- Manage marketing processes and systems for efficiency.
- Collaborate with stakeholders on campaign requirements and execution.
About the role
Marketing Platform Automation Associate
Accenture is seeking a Marketing Platform Automation Associate with expertise in Marketing Operations and Adobe Campaign Classic to join their team in India. This role involves driving marketing performance through deep functional and technical expertise, accelerating time-to-market, and improving operating efficiencies at scale. The associate will be responsible for managing and optimizing marketing processes and systems, including campaign execution, data analysis, and budget management, to enhance marketing efficiency and effectiveness.
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. We offer Strategy and Consulting, Technology and Operations services, and Accenture Song across more than 40 industries. Our 784,000 people deliver on the promise of technology and human ingenuity, serving clients in over 120 countries. We embrace the power of change to create value and shared success.
What You Will Do:
- Help balance increased marketing complexity and diminishing marketing resources.
- Drive marketing performance with deep functional and technical expertise.
- Accelerate time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
- Manage and optimize marketing processes and systems, including campaign execution, data analysis, and budget management.
- Ensure smooth implementation of marketing strategies and measurable results.
What We Are Looking For:
- Graduate with Marketing Automation platform knowledge (Braze, Adobe Campaign Classic).
- Proficiency in HTML5 and CSS3 for responsive email template development.
- Experience with personalization languages like AMPscript or SSJS.
- Knowledge of JavaScript and AMPscript for dynamic content and interactivity.
- Familiarity with email automation tools and processes (journey-based emails, triggered campaigns).
- Basic graphic design skills for visual elements.
- Understanding of SQL queries for data management.
- Experience in setting up and analyzing A/B tests.
- Awareness of email accessibility best practices.
- Strong attention to detail for accuracy and consistency.
- Understanding of email design principles, UX, and deliverability.
- Experience in testing and troubleshooting email rendering issues.
Roles and Responsibilities:
- Campaign Planning and Requirements Gathering: Collaborate with stakeholders to understand campaign objectives, review briefs, seek clarification, and highlight risks.
- HTML Email Template Development: Design and develop responsive HTML email templates, implementing dynamic content and personalization using AMPscript or SSJS.
- Email Build Testing: Conduct thorough testing across various email clients and devices to ensure consistent display and functionality.
- Email Design Best Practices: Stay updated with industry trends and standards to create visually compelling and effective campaigns.
- Troubleshooting and Issue Resolution: Identify and resolve HTML/CSS-related issues during campaign development and execution.
- Work Orchestration and Data Hygiene: Accurately record updates in ticketing/request management tools, adhere to DTPs/SOPs, and complete required reports.
Key Skills/Competency
- Marketing Operations
- Adobe Campaign Classic
- HTML5
- CSS3
- AMPscript
- JavaScript
- SQL
- Email Automation
- A/B Testing
- Responsive Design
Skills & topics
- Marketing Automation
- Adobe Campaign Classic
- HTML
- CSS
- JavaScript
- AMPscript
- Email Marketing
- Marketing Operations
- Campaign Execution
- A/B Testing
- SQL
- Responsive Design
- Associate
- Digital Marketing
How to get hired
- Customize your resume: Highlight your experience with Adobe Campaign Classic, HTML, CSS, and email automation.
- Showcase relevant skills: Emphasize your proficiency in JavaScript, AMPscript, SQL, and A/B testing.
- Tailor your application: Align your cover letter with Accenture's focus on digital, cloud, and security solutions.
- Prepare for technical questions: Be ready to discuss your experience with email template development and troubleshooting.
- Understand Accenture's culture: Research their commitment to innovation, client success, and driving change.
Technical preparation
Master HTML5 and CSS3 for responsive templates.,Practice AMPscript and SSJS for personalization.,Refine SQL query skills for data management.,Familiarize with A/B testing methodologies.
Behavioral questions
Describe a complex campaign you managed.,How do you handle tight deadlines?,Tell me about a time you improved a process.,How do you collaborate with creative teams?
Frequently asked questions
- What specific experience is required for the Marketing Platform Automation Associate role at Accenture?
- The role requires 1-3 years of experience in Marketing Operations, with a strong focus on platforms like Adobe Campaign Classic. Proficiency in HTML5, CSS3, JavaScript, AMPscript, SQL, and A/B testing is essential for developing and optimizing marketing campaigns.
- What are the key responsibilities for an Accenture Marketing Platform Automation Associate?
- Key responsibilities include designing and developing HTML email templates, implementing dynamic and personalized content, testing email rendering across various clients, troubleshooting technical issues, and managing campaign execution through ticketing systems while adhering to SOPs.
- What kind of technical skills are most important for this Marketing Platform Automation Associate position?
- The most crucial technical skills include strong knowledge of HTML5 and CSS3 for responsive design, proficiency in personalization languages like AMPscript and SSJS, understanding of JavaScript for interactivity, and familiarity with SQL for data manipulation.
- How does Accenture use Adobe Campaign Classic in their marketing operations?
- Accenture utilizes Adobe Campaign Classic to leverage customer data for creating, coordinating, and delivering dynamic marketing campaigns across various channels like email, mobile, and offline. This helps clients balance marketing complexity with resource limitations and drive performance.
- What is the expected educational qualification for the Marketing Platform Automation Associate at Accenture?
- The expected educational qualification for this role is any graduation degree. While a specific field isn't mandated, a background in marketing, computer science, or a related area would be beneficial.
- What does Accenture look for in candidates for Marketing Operations roles?
- Accenture looks for candidates with strong analytical skills, attention to detail, knowledge of marketing technologies, and the ability to ensure marketing strategies are implemented smoothly for measurable results. Familiarity with specific platforms like Adobe Campaign Classic is highly valued.
- Can I apply for the Marketing Platform Automation Associate role if I have experience with similar platforms, not just Adobe Campaign Classic?
- While Adobe Campaign Classic is specified, experience with similar marketing automation platforms like Braze can be valuable. Demonstrating your ability to quickly learn and adapt to new technologies and your core skills in HTML, CSS, and scripting will be key.
- What are the opportunities for growth in a Marketing Operations role at Accenture?
- Accenture offers significant growth opportunities within its digital, cloud, and security-focused services. Associates can progress to senior roles, specialize in advanced technologies, or move into management positions, leveraging the company's extensive training and development programs.