Marketing Platform Automation Associate

Marketing Platform Automation Associate

Accenture is seeking a Marketing Platform Automation Associate with expertise in Marketing Operations and Adobe Campaign Classic to join their team in India. This role involves driving marketing performance through deep functional and technical expertise, accelerating time-to-market, and improving operating efficiencies at scale. The associate will be responsible for managing and optimizing marketing processes and systems, including campaign execution, data analysis, and budget management, to enhance marketing efficiency and effectiveness.

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. We offer Strategy and Consulting, Technology and Operations services, and Accenture Song across more than 40 industries. Our 784,000 people deliver on the promise of technology and human ingenuity, serving clients in over 120 countries. We embrace the power of change to create value and shared success.

What You Will Do:

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise.
• Accelerate time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Manage and optimize marketing processes and systems, including campaign execution, data analysis, and budget management.
• Ensure smooth implementation of marketing strategies and measurable results.

What We Are Looking For:

• Graduate with Marketing Automation platform knowledge (Braze, Adobe Campaign Classic).
• Proficiency in HTML5 and CSS3 for responsive email template development.
• Experience with personalization languages like AMPscript or SSJS.
• Knowledge of JavaScript and AMPscript for dynamic content and interactivity.
• Familiarity with email automation tools and processes (journey-based emails, triggered campaigns).
• Basic graphic design skills for visual elements.
• Understanding of SQL queries for data management.
• Experience in setting up and analyzing A/B tests.
• Awareness of email accessibility best practices.
• Strong attention to detail for accuracy and consistency.
• Understanding of email design principles, UX, and deliverability.
• Experience in testing and troubleshooting email rendering issues.

Roles and Responsibilities:

• Campaign Planning and Requirements Gathering: Collaborate with stakeholders to understand campaign objectives, review briefs, seek clarification, and highlight risks.
• HTML Email Template Development: Design and develop responsive HTML email templates, implementing dynamic content and personalization using AMPscript or SSJS.
• Email Build Testing: Conduct thorough testing across various email clients and devices to ensure consistent display and functionality.
• Email Design Best Practices: Stay updated with industry trends and standards to create visually compelling and effective campaigns.
• Troubleshooting and Issue Resolution: Identify and resolve HTML/CSS-related issues during campaign development and execution.
• Work Orchestration and Data Hygiene: Accurately record updates in ticketing/request management tools, adhere to DTPs/SOPs, and complete required reports.

Key Skills/Competency

• Marketing Operations
• Adobe Campaign Classic
• HTML5
• CSS3
• AMPscript
• JavaScript
• SQL
• Email Automation
• A/B Testing
• Responsive Design