Digital Mktg Advisory Senior Analyst
Accenture in India · Mumbai Metropolitan Region
- On site
- Full-time
- $120,000 / year
- Mumbai Metropolitan Region
Job highlights
- Manage digital marketing projects from start to finish.
- Drive marketing performance through expertise.
- Collaborate with multiple stakeholders and clients.
- Handle budgets, demand, and escalations.
- Requires strong communication and leadership skills.
About the role
Digital Marketing Advisory Senior Analyst
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com
What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
What are we looking for?
- At least 3-7 years experience in Project Management, preferably in international projects within Internet Information Technology B2C & B2B portal environments.
- Experience in Content Management, Database Management, and Reporting and Tracking using analytics tools.
- Understanding of digital marketing concepts and solutions including websites, social media, e-commerce, SEO, and mobile marketing.
- Ability to handle disputes, manage multiple stakeholders, and meet deadlines.
- Excellent communication skills for client relationship building, considering geographical and cultural differences.
- Ability to understand solutions and provide tactical consulting to Brand and marketing teams.
- Proven track record in successful service delivery, SLA achievement, and high customer satisfaction.
- Strong time management and organizational skills to handle tight deadlines and multiple projects.
- Client management skills, including scope alignment and expectation management.
- Demand management for the delivery team, capacity adjustment, and priority list management.
- Escalation management with process improvement to prevent future escalations.
- Budget management for digital initiatives per fiscal year.
- Team management skills to ensure quality output from the delivery team.
- Self-starter with the ability to highlight issues and risks.
- Hands-on/Conceptual Technical Skills Required: Background in digital project management, working on campaigns from briefing to delivery.
- Ability to multitask and manage numerous projects simultaneously.
- Agency experience with strong communication skills (written and verbal).
- Passion for IT, e-commerce, and digital projects.
- Creative flair and an innovative approach.
- Ability to build personal relationships with key client staff.
Roles and Responsibilities
In this role, you are required to perform analysis and solve increasingly complex problems. Your day-to-day interactions will be with peers within Accenture, with potential interaction with clients and/or Accenture management. You will receive minimal instruction on daily tasks but moderate guidance on new assignments. Decisions made will impact your own work and potentially the work of others. This role is an individual contributor position and may involve overseeing a small work effort or team.
Operational Requirements
- Time Management: Impeccable time management and organizing skills; ability to handle tight deadlines and multiple projects.
- Client Management: Representing the service, aligning scope, and managing expectations.
- Demand Management: Managing workplans for the Delivery team, adjusting capacity with client demand, and prioritizing with the Brand team.
- Escalation Management: Identifying process loopholes and implementing corrective measures to avoid escalations.
- Budget Management: Preparing and tracking digital budgets for the Brand per fiscal year.
- Team Management: People management skills to ensure the delivery team meets quality standards.
Note: This role may require you to work in rotational shifts.
Key skills/competency
Digital Marketing, Project Management, Marketing Operations, Digital Project Management, Client Management, Stakeholder Management, Content Management, Reporting and Tracking, Digital Marketing Solutions, Team Management
Skills & topics
- Digital Marketing
- Marketing Operations
- Digital Project Management
- Project Management
- Client Management
- Stakeholder Management
- Accenture
- Analyst
- Senior Analyst
- India
How to get hired
- Tailor your resume: Highlight digital project management, marketing operations, and stakeholder management experience, using keywords from the job description.
- Craft a compelling cover letter: Emphasize your ability to balance marketing complexity with resource constraints and showcase your client-facing skills.
- Prepare for behavioral questions: Be ready to discuss how you handle disputes, manage demanding clients, and lead delivery teams with end-to-end ownership.
- Demonstrate technical understanding: Showcase your knowledge of digital marketing solutions, content management, and data analysis tools during the interview.
- Research Accenture's culture: Understand their focus on digital, cloud, security, and client success to align your responses with their values.
Technical preparation
Behavioral questions
Frequently asked questions
- What specific digital marketing experience is Accenture looking for in a Digital Marketing Advisory Senior Analyst?
- Accenture is seeking candidates with 3-7 years of experience in digital project management, encompassing campaign lifecycle from briefing to delivery. This includes expertise in internet information technology for B2C & B2B portals, content management, database concepts for consumer data, and analyzing web traffic reports using tracking tools. Knowledge of various digital marketing solutions like websites, social media, e-commerce, SEO, and mobile marketing is also essential.
- What are the key soft skills required for the Digital Marketing Advisory Senior Analyst role at Accenture in India?
- For the Digital Marketing Advisory Senior Analyst role, Accenture requires strong leadership skills to own project delivery, excellent communication for client relationship management across different cultures, and the ability to manage multiple stakeholders effectively. Additional key soft skills include dispute handling, meeting deadlines, strategic consulting on digital spaces, and ensuring high customer satisfaction through successful service delivery.
- Does the Digital Marketing Advisory Senior Analyst role at Accenture involve working with international clients?
- Yes, the job description explicitly mentions experience in 'international projects' in the capacity of Project Manager. This indicates that the Digital Marketing Advisory Senior Analyst role will likely involve working with clients on a global scale, requiring an understanding of geographical and cultural differences in communication and project execution.
- What level of technical expertise is expected for this Senior Analyst position?
- While this is an advisory and project management role, a conceptual technical understanding is crucial. Candidates should have a background in digital project management, understand content management systems, database concepts for consumer data, and be familiar with reporting and tracking tools for web traffic analysis. A passion for IT, e-commerce, and digital projects is highly valued.
- What is the typical career progression for a Digital Marketing Advisory Senior Analyst at Accenture?
- Accenture offers robust career development paths. As a Senior Analyst, progression typically involves moving into roles with greater client responsibility, leading larger or more complex projects, specializing in specific digital marketing areas, or moving into management positions overseeing teams of analysts and consultants. Continuous learning and skill development are encouraged.