Digital Content Management Sr Analyst
Accenture in India · Mumbai Metropolitan Region
- On site
- Full-time
- $75,000 / year
- Mumbai Metropolitan Region
Job highlights
- Manage digital asset production and tagging for channels.
- Ensure asset compliance with standards and metadata.
- Collaborate with teams for web-ready assets.
- Require 2-8 years in digital production and QA.
- Ideal for detail-oriented problem solvers.
About the role
Digital Content Management Senior Analyst
Accenture is a global professional services company leading in digital, cloud, and security. With extensive experience across over 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song. Our extensive network of Advanced Technology and Intelligent Operations centers is powered by 784,000 people delivering technology and human ingenuity for clients in over 120 countries. We drive change to create shared success for our clients, people, shareholders, partners, and communities. Visit us at www.accenture.com.
Role Purpose
Deliver production-ready creative assets and/or re-tag existing assets to meet channel specifications, taxonomy, and discoverability standards.
Key Responsibilities
- Produce, resize, and adapt assets across various formats (web, email, social, paid media) adhering to brand guidelines.
- Re-tag and re-label assets using defined taxonomy (campaign, audience, channel, rights, locale).
- Ensure files comply with DAM naming conventions, formats, and required metadata for optimal reuse.
- Collaborate with CMS publishers and developers to create web-ready and performance-friendly assets.
Required Skills & Experience
- 2–6+ years in digital design/production with strong file hygiene and version control.
- Experience with metadata/tagging standards and high-volume asset operations.
- 2–6+ years of QA experience in web/digital, with strong defect triage and test documentation skills.
- 4–8+ years of PM experience in marketing operations, web production, or digital delivery.
- Strong organization, facilitation, and stakeholder management skills; comfort managing ambiguity.
Tools (Typical)
- Adobe CC (Photoshop/Illustrator/XD/Figma), DAM tooling (AEM DAM)
- BrowserStack or equivalent, Jira, accessibility checkers, analytics debuggers/tag assistants
- Workfront (or equivalent), Jira, MS Teams, SharePoint; campaign planning tools
Success Measures
- Fast turnaround, minimal rework, accurate tagging, improved asset findability/reuse.
- Reduced production defects, strong pre-launch coverage, faster cycle time, repeatable QA processes.
What are we looking for?
- Adaptable and flexible
- Ability to perform under pressure
- Problem-solving skills
- Detail orientation
- Ability to establish strong client relationships
Roles and Responsibilities
In this role, you will analyze and solve increasingly complex problems. Your day-to-day interactions will be with peers within Accenture, with some interaction with clients and/or Accenture management. You will receive minimal instruction on daily tasks and moderate instruction on new assignments. Decisions you make will impact your own work and potentially the work of others. In this role, you would be an individual contributor and/or oversee a small work effort and/or team. This role may require you to work in rotational shifts. Any Graduation is accepted.
Key skills/competency
- Digital Content Management
- Marketing Operations
- Asset Production
- Metadata Tagging
- Digital Design
- Quality Assurance
- Project Management
- Stakeholder Management
- Adobe Creative Suite
- DAM systems
Skills & topics
- Digital Content Management
- Marketing Operations
- Asset Production
- Metadata
- Tagging
- Digital Design
- Quality Assurance
- Project Management
- Adobe Photoshop
- AEM DAM
- Web Production
- Content Strategy
- Accenture
- India
- Digital Marketing
How to get hired
- Tailor your resume: Highlight relevant experience in digital content management, marketing operations, and asset production.
- Showcase technical skills: Emphasize proficiency with Adobe CC, DAM tools (like AEM DAM), and QA tools.
- Quantify achievements: Use data to demonstrate success in asset findability, reduced defects, and faster cycle times.
- Prepare for behavioral questions: Be ready to discuss adaptability, problem-solving, and client relationship skills.
- Research Accenture's values: Align your application and interview responses with Accenture's focus on digital, cloud, and security.
Technical preparation
Master Adobe CC suite tools for asset adaptation.,Gain experience with AEM DAM or similar systems.,Practice metadata tagging and taxonomy standards.,Familiarize with QA tools like BrowserStack.
Behavioral questions
Describe a time you handled pressure effectively.,How do you approach complex problem-solving?,Provide an example of your detail orientation.,How do you build strong client relationships?
Frequently asked questions
- What specific Adobe Creative Suite skills are most important for the Digital Content Management Sr Analyst role at Accenture in India?
- For the Digital Content Management Sr Analyst role at Accenture in India, proficiency in Adobe Photoshop, Illustrator, XD, and Figma is highly valued. Experience with these tools is crucial for producing and adapting digital assets across various formats, ensuring they meet brand and channel specifications.
- How does Accenture in India approach QA for digital assets in this role?
- Accenture in India emphasizes a strong QA process for digital assets. The Digital Content Management Sr Analyst is expected to have 2-6+ years of QA experience in web/digital, focusing on defect triage, test documentation, and ensuring assets meet quality and performance standards before launch.
- What are the typical responsibilities for a Digital Content Management Sr Analyst at Accenture in India regarding metadata and tagging?
- A key responsibility for the Digital Content Management Sr Analyst at Accenture in India is re-tagging and re-labeling assets using defined taxonomy (campaign, audience, channel, rights, locale). This ensures accurate metadata for improved discoverability and asset reuse across platforms.
- What kind of client interaction can be expected for a Digital Content Management Sr Analyst at Accenture in India?
- While day-to-day interactions are primarily with Accenture peers, the Digital Content Management Sr Analyst role at Accenture in India may involve some interaction with clients. Strong client relationship skills are therefore an important attribute for success in this position.
- Does the Digital Content Management Sr Analyst role at Accenture in India require specific experience with DAM systems?
- Yes, experience with Digital Asset Management (DAM) tooling is essential for the Digital Content Management Sr Analyst role at Accenture in India. Proficiency with systems like AEM DAM is expected, along with a strong understanding of metadata, tagging standards, and high-volume asset operations.
- What is the typical years of experience required for the Digital Content Management Sr Analyst position at Accenture in India?
- The Digital Content Management Sr Analyst position at Accenture in India typically requires 5 to 8 years of experience. However, the job description also mentions a range of 2-6+ years for specific skills like digital design/production and QA, indicating some flexibility.
- What does 'high-volume asset operations' mean in the context of the Digital Content Management Sr Analyst role at Accenture in India?
- 'High-volume asset operations' for the Digital Content Management Sr Analyst at Accenture in India refers to the ability to efficiently manage, process, and tag a large number of digital assets regularly. This requires strong organizational skills and familiarity with DAM systems and tagging standards.