Digital Content Management Sr Analyst
Accenture in India · Mumbai Metropolitan Region
- On site
- Full-time
- ₹1,200,000 / year
- Mumbai Metropolitan Region
Job highlights
- Manage sales enablement content for sales teams.
- Bridge marketing campaigns and sales enablement needs.
- Adapt marketing assets for sales use cases.
- Gather and implement customer/sales feedback.
- Improve content based on sales impact.
About the role
Digital Content Management Senior Analyst
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com
What would you do?
The Sales Enablement Excellence role is responsible for enabling COMPANY’s Sales and Sales Operations teams with effective, relevant, and high impact marketing-related sales enablement content. The role acts as a strategic bridge between Marketing Campaign teams and Sales Enablement stakeholders, ensuring that campaign assets are adapted, optimized, and continuously improved based on structured customer and sales feedback.
Key Responsibilities
- Sales Enablement Coordination & Alignment: Coordinate closely with COMPANY’s Sales Enablement team to understand business priorities, sales motions, and requirements for marketing-related sales enablement content. Establish a regular engagement cadence to ensure alignment on evolving sales needs, enablement priorities, and market feedback. Serve as the primary point of contact between Campaign teams and Sales Enablement stakeholders to support consistent and timely delivery of enablement assets.
- Development of Marketing Related Sales Enablement Content: Develop and adapt marketing-related sales enablement content by leveraging existing Campaign materials, ensuring suitability for Sales and Sales Operations use cases (e.g., pitch decks, talking points, value propositions). Tailor campaign content to support different stages of the sales lifecycle, considering regional, segment, and channel-specific requirements. Ensure all adapted content aligns with COMPANY brand, messaging, and governance standards.
- Customer & Sales Feedback Capture: Capture structured feedback from Sales and Sales Operations teams on the effectiveness, relevance, and usability of marketing-related sales enablement content on a defined cadence. Consolidate and qualify feedback in collaboration with COMPANY to ensure clarity, relevance, and prioritization. Provide documented feedback inputs to Marketing and Campaign teams to inform enablement and optimization decisions.
- Campaign Optimization & Continuous Improvement: Incorporate approved feedback from COMPANY into Campaign design and optimization activities, as instructed by COMPANY. Support continuous improvement of enablement assets by ensuring alignment between Campaign strategy and real-world sales usage. Partner with Campaign and Enablement teams to track improvements in adoption, usability, and sales impact.
Key Skills & Competencies
- Strong understanding of Sales Enablement and Marketing collaboration models
- Experience adapting marketing campaign assets for sales-facing use cases
- Ability to manage structured feedback loops and translate insights into actionable improvements
- Strong stakeholder management across Sales, Sales Operations, and Marketing teams
- Excellent communication skills with the ability to simplify complex campaign messaging for sales audiences
- Process-driven mindset with attention to governance, approvals, and alignment
Experience & Qualifications
- Experience in Sales Enablement, Marketing Operations, or Campaign Enablement roles
- Demonstrated experience working with enterprise Sales and Sales Operations teams
- Familiarity with campaign execution, optimization, and feedback-driven improvement models
- Experience working in complex, matrixed, global environments preferred
Roles and Responsibilities
- Sales Enablement content is consistently aligned to COMPANY’s priorities and sales needs
- High adoption and relevance of marketing-related sales enablement assets
- Structured, regular, and actionable sales feedback loops established
- Approved feedback effectively incorporated into Campaign optimization
- Improved alignment between Campaign strategy and sales execution
Please note that this role may require you to work in rotational shifts. Any Graduation.
Key skills/competency
- Digital Content Management
- Marketing Operations
- Sales Enablement
- Campaign Management
- Content Adaptation
- Stakeholder Management
- Feedback Analysis
- Process Improvement
- Communication Skills
- Governance Standards
Skills & topics
- Digital Content Management
- Marketing Operations
- Sales Enablement
- Content Strategy
- Campaign Management
- Accenture India
- Content Adaptation
- Feedback Analysis
- Stakeholder Management
- Marketing Content
How to get hired
- Tailor your resume: Highlight experience in Sales Enablement, Marketing Operations, and content adaptation.
- Showcase collaboration skills: Emphasize experience managing stakeholders across Sales, Marketing, and Operations.
- Quantify achievements: Provide examples of how you improved content adoption and sales impact.
- Prepare for behavioral questions: Be ready to discuss managing feedback loops and aligning teams.
- Research Accenture's culture: Understand their focus on digital, cloud, and client success.
Technical preparation
Master content management systems.,Learn sales enablement tools.,Practice adapting marketing copy.,Understand campaign performance metrics.
Behavioral questions
Describe managing feedback from multiple teams.,How do you align content with business goals?,Tell me about a time you improved content.,How do you handle conflicting priorities?
Frequently asked questions
- What are the primary responsibilities of a Digital Content Management Sr Analyst at Accenture in India?
- The Digital Content Management Sr Analyst at Accenture in India is responsible for ensuring that marketing-related sales enablement content is effective, relevant, and impactful for the Sales and Sales Operations teams. This involves acting as a bridge between Marketing Campaign teams and Sales Enablement stakeholders to adapt, optimize, and improve content based on feedback.
- What qualifications are needed for the Digital Content Management Sr Analyst role at Accenture?
- Accenture requires any graduation for the Digital Content Management Sr Analyst position. The role also demands 5 to 8 years of experience, specifically in Marketing Operations with a focus on content management and sales enablement.
- How does Accenture ensure alignment between marketing campaigns and sales enablement content for this role?
- The Digital Content Management Sr Analyst coordinates closely with the Sales Enablement team to understand business priorities and sales needs. They serve as the main point of contact between Campaign teams and Sales Enablement stakeholders to ensure consistent and timely delivery of enablement assets that align with campaign strategies and sales execution.
- What is the role of customer and sales feedback in this position at Accenture?
- Capturing structured feedback from Sales and Sales Operations teams is crucial. This feedback on content effectiveness and relevance is consolidated, qualified, and provided to Marketing and Campaign teams to inform content optimization decisions and ensure continuous improvement of enablement assets.
- Does the Digital Content Management Sr Analyst role at Accenture India involve working in shifts?
- Yes, the job description mentions that this role may require you to work in rotational shifts. This is a common practice in global operations to ensure continuous support and alignment across different time zones.
- What kind of experience is preferred for the Digital Content Management Sr Analyst at Accenture?
- Preferred experience includes working in complex, matrixed, global environments. Additionally, demonstrated experience with enterprise Sales and Sales Operations teams, along with familiarity with campaign execution and optimization models, is highly valued.
- How does Accenture Song tie into the Digital Content Management Sr Analyst role?
- Accenture Song is mentioned as part of Accenture's service offerings, focusing on digital transformation. While not a direct responsibility, understanding Accenture Song's capabilities can provide context for the types of digital marketing and sales enablement content the analyst might manage.