Marketing Specialist
@ ABB

Bergamo, Lombardy, Italy
$120,000
On Site
Full Time
Posted 9 hours ago

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Job Details

About the Role

ABB helps industrial sectors stay a step ahead. As a world leader, ABB provides the tools and support needed for success. In this role, the Marketing Specialist in the Sustainable Energy Agile Unit will develop and execute comprehensive marketing strategies aligned with business goals. This position reports to the Marketing Chapter Leader.

Key Responsibilities

  • Develop and implement strategic marketing initiatives for the Agile Unit.
  • Create and execute marketing plans to drive product awareness and demand.
  • Conduct market analysis to identify trends and growth opportunities.
  • Leverage campaign analytics and customer feedback to optimize strategies.
  • Foster relationships with stakeholders, customers, and industry partners.
  • Collaborate with cross-functional teams including Market Development, Communications, and Product Management.

Your Background

Minimum 5 years of marketing experience, especially in industrial B2B environments within the electrification or industrial sectors. Proven success in developing impactful strategies and campaigns, strong analytical skills, excellent interpersonal abilities, and leadership qualities are essential.

Why Join ABB?

You will lead bold initiatives, receive hands-on experience, mentorship, and opportunities for growth. Your work will drive innovation in sustainable energy and power solutions.

Key skills/competency

  • Marketing strategy
  • Campaign execution
  • Market analysis
  • Data analytics
  • Budget management
  • Stakeholder engagement
  • Customer experience
  • Sustainable energy
  • B2B marketing
  • Cross-functional collaboration

How to Get Hired at ABB

🎯 Tips for Getting Hired

  • Research ABB's culture: Study their mission, values, and achievements.
  • Customize your resume: Highlight B2B industrial marketing expertise.
  • Showcase analytics skills: Emphasize data-driven marketing successes.
  • Prepare for interviews: Practice answers related to strategy and collaboration.

📝 Interview Preparation Advice

Technical Preparation

Review market data analysis tools.
Practice using campaign analytics software.
Refresh digital marketing platform skills.
Study performance metric interpretation.

Behavioral Questions

Describe a challenge in campaign execution.
Explain a conflict resolution within a team.
Share an example of strategic decision-making.
Discuss a time you adapted marketing plans.

Frequently Asked Questions