Head of Social Media

Head of Social Media at ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Head of Social Media position reports to the Business Communications Manager and operates remotely with a global scope, specifically focusing on the European market.

Your Role And Responsibilities

• Define and lead the global social media strategy for ABB Robotics, translating brand, content, and business priorities into clear channel frameworks, governance, and scalable execution across regions.
• Own end-to-end social content strategy and operations, partnering closely with Content and Brand teams to deliver high-impact, social-ready storytelling that supports product, innovation, thought leadership, and major corporate moments.
• Manage global channels, communities, and advocacy, including daily publishing, audience engagement, employee advocacy, executive profiles, and influencer partnerships to drive growth, relevance, and credibility.
• Establish performance measurement and insights, setting KPIs, building social listening and intelligence capabilities, and translating data into actionable recommendations for leadership and investment decisions.
• Lead cross-functional collaboration and operations, acting as the global social media hub for Robotics, managing teams and agencies, aligning with Marketing, Communications, HR, and regions, and driving continuous improvement and innovation.

Qualifications For The Role

• Proven experience defining and leading global social media strategies in a complex, matrixed B2B or industrial organization.
• Strong strategic and editorial judgment, with the ability to translate complex technical and product topics into clear, compelling social narratives.
• Deep understanding of B2B technology and industrial audiences, including long sales cycles and multi-stakeholder decision making.
• Demonstrated fluency in LinkedIn and YouTube as primary channels for brand building, thought leadership, and business impact.
• Data-driven mindset, with hands-on experience using social listening tools, analytics, and performance reporting to inform decisions.
• Solid understanding of brand governance, crisis communication, and risk management in a global corporate environment.
• Strong cross-functional leadership and collaboration skills, able to influence senior stakeholders across Marketing, Communications, HR, and regions.
• Experience leading teams and agencies, balancing creativity and experimentation with corporate standards, governance, and operational excellence.

Key skills/competency

• Social Media Strategy
• Content Strategy
• B2B Marketing
• LinkedIn Management
• YouTube Strategy
• Social Listening
• Data Analysis
• Brand Governance
• Cross-functional Leadership
• Robotics Communication