Senior Advertising Manager (Snr Paid Media Manager)
97th Floor · Utah, United States
- Hybrid
- Full-time
- $100,000 / year
- Utah, United States
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Job highlights
- Manage paid media strategies for major clients.
- Oversee $400K+ in monthly ad spend.
- Execute full-funnel campaigns and AI features.
- Collaborate with creative and account teams.
- Lead client communications and mentor junior staff.
About the role
About 97th Floor
Our mission at 97th Floor is to elevate people and brands we believe in. That's what we're focused on when we help our clients meet their marketing goals and lead people to brands and products they need. You'll thrive here if you're motivated to do work you're proud of, you enjoy close collaboration, and you're naturally curious about human psychology. We've partnered with companies like AT&T, Oatly, eos, and Zoom. And now we're looking for someone who wants to join our team with advertising expertise, fresh eyes, and genuine excitement to achieve results.
What you’ll do
- Own and execute paid media strategies across a portfolio of complex, high-investment accounts managing campaign structure, targeting, creative direction, and budget pacing across Google Ads (Search, Performance Max, Display, and Competitor), Meta, Microsoft Ads, and programmatic/CTV platforms like StackAdapt.
- Manage and optimize $400K+ in monthly ad spend, balancing short-term performance with long-term account health across diverse client verticals.
- Drive full-funnel campaign builds end-to-end: audience development, keyword strategy, bidding, creative testing, conversion tracking, and budget pacing.
- Lead AI-driven campaign features — including Performance Max and AI Max — with a disciplined approach to launch, monitoring, and reporting so clients understand what's working and why.
- Collaborate closely with content strategists, designers, and account directors to develop creative and messaging that's grounded in audience insight and performance feedback.
- Translate business objectives into channel strategy, using performance data to prioritize platforms, audiences, and investment levels that drive measurable growth.
- Own conversion tracking and UTM hygiene across accounts, ensuring accurate attribution and maintaining Looker Studio dashboards that connect platform metrics to real business outcomes.
- Lead client communication for all advertising initiatives — explaining strategy, performance, tradeoffs, and next steps in a way that's clear, confident, and consultative.
- Scale your impact across the agency by mentoring junior media buyers, contributing to internal playbooks, and sharing platform updates and best practices across the ads team.
- Stay ahead of platform changes across Google, Meta, Microsoft, and programmatic networks — proactively testing new formats and features before clients ask about them.
What we’re looking for
- Bachelor's degree in marketing or related field (preferred, not required)
- Preference for previous agency experience
- Minimum four years of hands-on paid media experience managing campaigns across at least four platforms — Google Ads, Meta, Microsoft Ads, and programmatic/CTV experience strongly preferred.
- Proven ability to manage complexity across multiple client accounts simultaneously, balancing competing priorities without dropping performance quality.
- Experience managing high monthly spend accounts (~$100k+ monthly ad spend for a single ad account), and experience managing ~$600K+ in total monthly ad spend for all clients.
- Deep fluency in Google Ads campaign types, including Search, Display, Performance Max, and AI Max — including how to structure, monitor, and explain them to clients.
- Skilled at interpreting ROAS, CPA, CPL, and other performance signals to make fast, well-reasoned optimizations across targeting, creative, and budget allocation.
- Expertise in conversion tracking, attribution, and dashboard reporting, including building and maintaining Looker Studio dashboards tied to client business goals.
- Strong client communication and strategic storytelling skills — the ability to turn data into clear insights and recommendations that help clients understand the "why," not just the "what."
- Skilled at identifying the highest-impact priorities across a full account load and managing time accordingly.
Benefits
Healthcare
- Medical: 75% paid for employees; 50% for dependents
- Dental: 75% paid for employees; 50% for dependents
- Vision: 75% paid for employees; 50% for dependents
- Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
Savings + Retirement
- HSA with up to $150/month match (rolls over and is yours permanently)
- FSA option for dependent care
- 401(k) with up to 4% company match
Remote Work
This position can be fully remote for the right candidate. We are a Utah-based company, but this position is open for fully-remote work to candidates in these states: Idaho, Washington, Oregon, Texas, California, Arizona, Colorado, Ohio, Illinois, Virginia and Florida.
ROWE (Results Only Work Environment)
This is a big one. We don’t track hours, but we care deeply about results. You work when, where, and how you want — as long as the work gets done. No vacation policy, no time tracking, no office requirements. Autonomy and accountability go hand in hand here. You’re always welcome in our Lehi office (coworkers + snack!), but you choose when you come in.
Parental Leave
- Primary caregiver: 12 consecutive weeks paid
- Secondary caregiver: 6 consecutive weeks paid
Perks
- 97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
- Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
- On-site Gym: 24/7 access with lockers and showers.
- Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
- Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.
Note: Benefits and perks can change.
If you’re someone who’s ready to contribute, and excited to be part of a team that genuinely wants you to succeed — you’re our kind of person. Let’s build something great together.
Key skills/competency
- Paid Media Strategy
- Google Ads Expertise
- Meta Ads Management
- Microsoft Ads Proficiency
- Programmatic & CTV Advertising
- Campaign Optimization
- Conversion Tracking & Attribution
- Client Communication
- Data Analysis & Reporting
- Mentoring Junior Buyers
Skills & topics
- Senior Paid Media Manager
- Paid Media
- Advertising
- Marketing
- Google Ads
- Meta Ads
- Microsoft Ads
- Programmatic Advertising
- CTV Advertising
- Campaign Management
- Budget Management
- Client Relations
- Performance Marketing
- ROAS Optimization
- Conversion Tracking
- Attribution Modeling
- Digital Marketing
- Agency Experience
- Remote Work
- Results Only Work Environment
How to get hired
- Tailor your resume: Highlight paid media management, multi-platform experience, and budget oversight.
- Showcase client success: Provide specific examples of ROAS, CPA, and CPL improvements.
- Demonstrate strategic thinking: Explain how you translate business goals into channel strategies.
- Emphasize communication skills: Detail your experience in client reporting and consultative discussions.
- Highlight agency background: Mention experience with complex, multi-client account management.
Technical preparation
Master Google Ads (all types).,Become proficient in Meta and Microsoft Ads.,Learn programmatic and CTV platforms.,Understand conversion tracking and attribution.
Behavioral questions
Describe a complex campaign optimization.,How do you explain strategy to clients?,How do you manage competing priorities?,How do you mentor junior team members?
Frequently asked questions
- What are the key platforms managed by the Senior Paid Media Manager at 97th Floor?
- The Senior Paid Media Manager at 97th Floor will primarily manage campaigns across Google Ads (Search, Performance Max, Display, Competitor), Meta Ads, Microsoft Ads, and programmatic/CTV platforms like StackAdapt.
- What is the expected monthly ad spend for this Senior Paid Media Manager role?
- This role involves managing and optimizing over $400,000 in monthly ad spend, with a preference for candidates experienced in managing single ad accounts of $100K+ and total client spend of $600K+.
- Does 97th Floor require a specific degree for the Senior Paid Media Manager position?
- A Bachelor's degree in marketing or a related field is preferred but not strictly required for the Senior Paid Media Manager position.
- What kind of work environment does 97th Floor offer for this role?
- 97th Floor offers a Results Only Work Environment (ROWE), meaning you have autonomy over when, where, and how you work, as long as results are achieved. The role can be fully remote.
- What are the core responsibilities of a Senior Paid Media Manager at 97th Floor?
- Core responsibilities include owning paid media strategy, campaign execution and optimization, budget management, client communication, conversion tracking, and mentoring junior team members.
- What benefits does 97th Floor provide for this Senior Paid Media Manager role?
- 97th Floor offers comprehensive benefits including medical, dental, and vision insurance (partially paid), life insurance, HSA/FSA options, 401(k) with match, generous parental leave, and unique perks like a book library and conference/training support.
- What specific Google Ads campaign types is the Senior Paid Media Manager expected to be fluent in?
- Deep fluency in Google Ads is required, specifically with Search, Display, Performance Max, and AI Max campaign types, including their structure, monitoring, and client explanation.
- How does 97th Floor approach employee tracking and work-life balance?
- 97th Floor operates under a Results Only Work Environment (ROWE), meaning there is no traditional time tracking, vacation policy, or office requirements. The focus is solely on results, offering significant flexibility and autonomy.
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